Dec 9, 2009

jetBlue’s Christmas Campaign

Nobody can say jetBlue lacks either a sense of humor or creativity.  They recognise that many people don’t fly jetBlue and even though they’re expanding routes, passengers can’t always fly with them.  So they designed a series of products to assist those poor people who have to fly with another airline – in typical jetBlue style. It starts with a brochure “The Flyer... read more

Dec 5, 2009

jetBlue “All-You-Can-Jet” pass returning?

Earlier this year, jetBlue offered the “All-You-Can-Jet” pass for 30 days (Sep 8 – Oct for $599. It was a great deal for frequent flyers and it also became the linchpin of their social media campaign over the period, with passholders tweeting & blogging about where they were travelling as part of this deal. jetBlue invited some of the passholders, particularly those who’d... read more