Jan 13, 2010

Grazing food at airport

I’ve always been a big believer in grazing food at airports – small servings which people can eat & run or eat as they walk around. Not only does it reduce the amount F&B cuts into the shopping dwell time but it basically encourages people to spend more because you don’t notice a number of smaller purchases. At JFK they sell cakes, confectionary & apples on sticks. Not only... read more

Jan 6, 2010

Worst airport display?

I think this one from Narita airport gets my vote for this week. Tags: Airport, airport... read more

Dec 29, 2009

Duty Free promotion at Melbourne Airport

Melbourne Airport ran a Duty Free promotion this Christmas and must and delved back into the archives to come up with this idea… I don’t know if this was orchestrated by Nuance or by Melbourne Airport itself but I’m assuming it was Nuance. People got into a sealed wind box with duty free vouchers of different values swirling around them. The challenge was to catch one of course. Each... read more

Dec 29, 2009

A sense of place?

Well I guess you can’t criticise this Souvenir concession at Minneapolis St Paul Airport for not having a sense of place. A sense of taste though? One thing though is that souvenir stores aren’t meant to look classy. Its not the way the product category generally works. In fact in so many cases in airports I’ve seen operators try to make the store look better, more exclusive &... read more

Dec 26, 2009

Sponsored airport gates

Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei creates some interesting ideas. I don’t know whether the airport is generating revenue from Hello Kitty branding these departure gates or whether they’d doing it purely as something fun. But consider for a moment the possibilities…. The... read more