Dec 22, 2009

Hard Yakka

The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class.  The jingle, which if I recall correctly was written by Mike Brady, was mixed and remixed for a good 10+ years. From 1989 From 1995 Early 2000’s No longer using the original jingle And from their most recent campaign – again back to the old strategy & jingle which... read more

Dec 13, 2009

Twitter Weekly Updates for 2009-12-13

Ferrari shop at Venice Airport http://twitpic.com/sd4fa # Formula 1 Ferrari at Venice Airport http://twitpic.com/sd3t3 # Duty Free Stores NZ signs 4 another 8yrs at Gold Coast – apparently on expansion path – will they take Nuance on? ahttp://ow.ly/JpzW # How cool are the personal trains at Heathrow? http://twitpic.com/rybgo # Burger King goes for self service at Orlando airport – stupid... read more

Dec 10, 2009

Bacardi

From 1988 in Australia Tags: advertising, Advertising, australian tv, classic... read more

Nov 20, 2009

Holeproof Underdaks

The Holeproof series was another long-lived campaign concept built around a simple idea – “one day you’re gonna get caught with your pants down” – a slightly more contemporary version of what every mother tells their child (though normally accompanied by suggestions of being hit by a bus not what happens in these ads). The campaign was successful for a few reasons – the... read more

Nov 8, 2009

P&O

Take me away please P&O was created by John Bevins but in the 80’s the account was handled by O&M. I remember another classic media planning gaff with P&O where a spot was placed in the Sunday Movie “Voyage of the Damned” – good placement though, everyone was in the boat, starving, looking up toward the sky as if they were praying …. and in came the ad... read more