Dec 22, 2009

Hard Yakka

The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class.  The jingle, which if I recall correctly was written by Mike Brady, was mixed and remixed for a good 10+ years. From 1989 From 1995 Early 2000’s No longer using the original jingle And from their most recent campaign – again back to the old strategy & jingle which... read more

Dec 10, 2009

Bacardi

From 1988 in Australia Tags: advertising, Advertising, australian tv, classic... read more

Nov 20, 2009

Holeproof Underdaks

The Holeproof series was another long-lived campaign concept built around a simple idea – “one day you’re gonna get caught with your pants down” – a slightly more contemporary version of what every mother tells their child (though normally accompanied by suggestions of being hit by a bus not what happens in these ads). The campaign was successful for a few reasons – the... read more

Nov 8, 2009

P&O

Take me away please P&O was created by John Bevins but in the 80’s the account was handled by O&M. I remember another classic media planning gaff with P&O where a spot was placed in the Sunday Movie “Voyage of the Damned” – good placement though, everyone was in the boat, starving, looking up toward the sky as if they were praying …. and in came the ad... read more

Nov 4, 2009

American Express – Mr Wong

This campaign was fraught with so much controversy. In the early 80’s everyone wanted to ditch it and create a new ad – after all it had been running for close to 10 years by then.  The agency thought it was tired, the client thought it was tired – problem was the consumers didn’t.  The ad continued to survive for a few more years but a new campaign was developed for the Amex... read more