Dec 11, 2009

Psychic Retail

Flickr/Justin_Glass Running all weekend at 303 Grand is a whole new pop up retail concept. Subports, an SMS purchasing system is presenting a shop of unique gifts that will be wrapped up so that buyers won’t know what’s inside. An on-site psychic will help shoppers decide which gift will be most appropriate. Subports presents “Clairvoyant” from Subports on Vimeo. Tags: Color,... read more

Nov 8, 2009

Twitter Weekly Updates for 2009-11-08

now using MySkyStatus – http://MySkyStatus.com/ # Debenhams launch new stores on eBay & Amazon to increase online presence. http://ow.ly/yZSB # Flies used as alternative media – banners attached with wax. Gotta be an option for Australia going into summer http://ow.ly/yZUQ # RT @tigerairwaysaus MELB TO BRIS ONLY $88 NEW ROUTE STARTING 28TH MARCH! You heard it here first! Bookings now open.... read more

Nov 1, 2009

New Pop-up retail chain

Another similar concept to Planeshop (although not in airports) has opened in Holland and have plans to spread. BrandNew Stores are basically creating a chain store concept around pop-up retail, taking permanent stores in premium locations and then allowing brands to temporarily present themselves within this space. Their immediate plans involve expansion to Groningen, Den Haag & Rotterdam later this... read more

Oct 28, 2009

Armpit advertising

I might like alternative media and applaud creative marketing concepts but I think this one goes a little too far perhaps. Right Guard developed a campaign using “Pitvertisers” who wore shirts with small video screens in their armpits.  When they lift their arm to expose their armpits it plays an advertising message about deoderant.  These “Pitvertisers” were sent out into the... read more

Oct 16, 2009

Diesel store campaign

Its good to see a brand take a marketing campaign so thoroughly into its store presentation. Diesel recently launch its “Extreme Weather” campaign and quite literally subjected its Carnaby St Store to the concept, almost destroying it.  Some say it looks just awful – personally, it makes you stop and look and isn’t that a large part of what its all about? Tags: concept, diesel,... read more