Dec 12, 2009

Choice isn’t always a benefit

Its been known for a long time that too many choices can have a negative impact on sales. A study done at Columbia University in 2000 showed people confronted with 24 gourmet jam jars vs 6 showed that whilst the larger selection increased the likelihood of people stopping and looking, it reduced purchasing. In that study where 30% of those presented with the limited selection made a purchase, only 3% of... read more

Nov 29, 2009

Twitter Weekly Updates for 2009-11-29

Steak & vege, Roast Chicken, Spag Bol & Beef casserole/curry are Australia's most popular meals. http://ow.ly/EHp3 # RT @margelaney: Weary of old wardrobes, women buying clothes again. 62% of women to buy clothing/accs this holidays http://bit.ly/6GfehK # RT @tcollins Apple Denying Support to Smokers? | Gizmodo Australia http://ow.ly/EIkK # Mildura will be digital only fr July next year... read more

Nov 22, 2009

Twitter Weekly Updates for 2009-11-22

RT @JaredIngersoll: 28 days until [Danks St Depot] airport opening…so far so good! # New Apple Store at Sydney Airport – International Terminal. What do people think of the look of it? http://twitpic.com/pgoo3 # RT @stephenconroy: I'm at the combination Pizza Hut and Taco Bell; also known as Sydney Airport. # Customs at Perth Airport seize fake Tiffany jewellery worth $10m mailed from... read more

Nov 4, 2009

Flyvertising – the new alternative media?

I love creative use of alternative media and this example from Germany takes the cake this month. A German book publisher Eichborn attached small ultra-light advertising banners to 200 flies using wax. The banners fell off after a few hours so no harm to the flies except of course that it made them easier targets for fly swatters. Whilst the banners were very light they still added to the weight of the... read more

Nov 3, 2009

Uniqlo’s sales rise again

Uniqlo’s same-store sales in October were up 35.7% over last year in Japan, following falling temperatures, the launch of the +J collection and other promotional campaigns. The number of customers in these stores rose 24.6%. Total sales increased 47.7% compounded by new store openings. The +J range has proven extremely successful for the brand who will be rolling out a second smaller batch of +J... read more