Dec 12, 2009

Choice isn’t always a benefit

Its been known for a long time that too many choices can have a negative impact on sales. A study done at Columbia University in 2000 showed people confronted with 24 gourmet jam jars vs 6 showed that whilst the larger selection increased the likelihood of people stopping and looking, it reduced purchasing. In that study where 30% of those presented with the limited selection made a purchase, only 3% of... read more

Dec 2, 2009

The “outsider” on teams

According to a study published in the Personality & Social Psychology Bulleti, better decisions come from teams that include a “socially distinct newcomer” – which is psychology-speak for someone who is different enough to bump other team members out of their confort zones. OK I know this is going to sound like justification for including consultants in teams but this is not what the... read more

Nov 21, 2009

Ebay NYC Holiday store open

Ebay’s first “clicks & mortar” store has opened at 3 West 57th Street on 5th Avenue.  Its a temporary pop-up retail store only open till 29th November.    The store is broken into six “personalities” – Stylista, Fashionista, Techie, Urbanite, Gamer & Youngster and shoppers have the opportunity to view 400 featured products from the thousands of items... read more

Nov 15, 2009

Twitter Weekly Updates for 2009-11-16

RT @SilkCharm Toyota Yaris meets Downfall http://bit.ly/UZctH Social media campaigns that are all about stunts are risky. # Leading the way in twitter engagement @TrumpCollection thanks to @IvankaTrump. Smart to leverage popularity. http://ow.ly/AwoD # InterContinental.com named best website in 2009 Interactive Media Awards. http://ow.ly/AyCk (via @travel_buzz) # ABC building in Coffs Harbour may... read more

Nov 3, 2009

Increasing sizes people order

In fast food restaurants & food courts you typically see a whole range of different drink sizes but often those retailers question offering the extreme size drinks because sales of them are relatively low. However, research from Duke University has suggested that drink purchases are altered by the portfolio of options available, and operators may be missing the role of the extreme sizes. What the... read more