Dec 12, 2009

Choice isn’t always a benefit

Its been known for a long time that too many choices can have a negative impact on sales. A study done at Columbia University in 2000 showed people confronted with 24 gourmet jam jars vs 6 showed that whilst the larger selection increased the likelihood of people stopping and looking, it reduced purchasing. In that study where 30% of those presented with the limited selection made a purchase, only 3% of... read more

Dec 5, 2009

Mood literally affects vision

Research undertaken this year at the University of Toronto suggests that people’s moods impact literally on what they’re able to see.  Published in the Journal of Neuroscience, the study indicated that people in a good mood took in more information when they look at something, whereas those in a bad mood are more likely to see with tunnel vision. Being in a good mood and taking in more... read more

Dec 4, 2009

Trump Hotels launch pet service

The Trump Hotel Collection are targeting animal lovers by launching a new pet pampering service at its properties in Chicago, New York & Las Vegas.  If you’re visiting with your pet you can get a plush mini-beds, gourmet treats, a water bowl with fresh bottled water to fill it, chew toys and a special in-room dining menu featuring various doggie delights.  They are also offering dog-walking... read more

Nov 15, 2009

Twitter Weekly Updates for 2009-11-16

RT @SilkCharm Toyota Yaris meets Downfall http://bit.ly/UZctH Social media campaigns that are all about stunts are risky. # Leading the way in twitter engagement @TrumpCollection thanks to @IvankaTrump. Smart to leverage popularity. http://ow.ly/AwoD # InterContinental.com named best website in 2009 Interactive Media Awards. http://ow.ly/AyCk (via @travel_buzz) # ABC building in Coffs Harbour may... read more

Sep 13, 2009

Twitter Weekly Updates for 2009-09-13

RT @FOODweek Australian dollar hits 12-month high http://bit.ly/EqZnz # ‘You can’t polish a turd. But you can roll it in glitter.’ Tonight is first episode of 30 seconds. http://ow.ly/oj0h # Fendi release Skunk Fur bag – well at least it would be a talking point. http://ow.ly/oj0D # One-third of Australian postcodes now deemed "high risk" for defaulting on debts. http://ow.ly/oj0R... read more