Dec 12, 2009

Choice isn’t always a benefit

Its been known for a long time that too many choices can have a negative impact on sales. A study done at Columbia University in 2000 showed people confronted with 24 gourmet jam jars vs 6 showed that whilst the larger selection increased the likelihood of people stopping and looking, it reduced purchasing. In that study where 30% of those presented with the limited selection made a purchase, only 3% of... read more

Dec 11, 2009

Men shop quickly, women love to search

Flickr/jimmyharris According to researchers at Brunel University, when it comes to shopping we revert to evolutionary roles – men are the hunters, women are the gatherers.  Women like searching and finding the best values – they enjoy the process of shopping. Men, on the other hand, like the thrill of the kill and the outcome of shopping. The study at Brunel was collected from 14 countries and... read more

Dec 11, 2009

Turquoise 2010 colour of the year

Pantone are pretty good at picking colour trends or perhaps its just that people follow what they say and therefore create products in those colours.  Either way we’re likely to see lots of turquoise in 2010, both in products and retail outlets. “Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same... read more

Dec 11, 2009

Atlanta Airport opens Sleep Rooms

Johnny Crawford, jcrawford@ajc.com Hartsfield-Jackson Atlanta International Airport has introduced sleep rooms operated by Minute Sleeps. The rooms are compact (2.13m x 2.44m) and come equipped with a daybed sofa, pillows, blankets, a noise reduction system which reduces outside noise, desk, phone, office chair and wifi.  The rooms are on Concourse B. So far the people who have used the rooms have stayed... read more

Dec 6, 2009

Twitter Weekly Updates for 2009-12-06

Vertu kiosk at HK airport – geez the carpet is ugly or is it just me? http://twitpic.com/riyn1 # Wiggles store opened at Sydney Airport International Term today – Hot Potato!!! # Athletes Foot finding larger stores working better. http://ow.ly/H3pZ # MAp airports says it would consider buying Qantas Sydney Terminal if the terms are right. http://ow.ly/H3re # At Melbourne airport again –... read more