Dec 26, 2009

Sponsored airport gates

Airports are always looking for new ways to make money, improve wayfinding and make the airport experience more enjoyable. This example from Taipei creates some interesting ideas. I don’t know whether the airport is generating revenue from Hello Kitty branding these departure gates or whether they’d doing it purely as something fun. But consider for a moment the possibilities…. The... read more

Dec 22, 2009

Hard Yakka

The basic strategy for Hard Yakka ran for around 35 years and involved celebrating the hard working aussie working class.  The jingle, which if I recall correctly was written by Mike Brady, was mixed and remixed for a good 10+ years. From 1989 From 1995 Early 2000’s No longer using the original jingle And from their most recent campaign – again back to the old strategy & jingle which... read more

Dec 11, 2009

Turquoise 2010 colour of the year

Pantone are pretty good at picking colour trends or perhaps its just that people follow what they say and therefore create products in those colours.  Either way we’re likely to see lots of turquoise in 2010, both in products and retail outlets. “Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same... read more

Dec 10, 2009

Bacardi

From 1988 in Australia Tags: advertising, Advertising, australian tv, classic... read more

Nov 20, 2009

Holeproof Underdaks

The Holeproof series was another long-lived campaign concept built around a simple idea – “one day you’re gonna get caught with your pants down” – a slightly more contemporary version of what every mother tells their child (though normally accompanied by suggestions of being hit by a bus not what happens in these ads). The campaign was successful for a few reasons – the... read more