Dec 12, 2009

Choice isn’t always a benefit

Its been known for a long time that too many choices can have a negative impact on sales. A study done at Columbia University in 2000 showed people confronted with 24 gourmet jam jars vs 6 showed that whilst the larger selection increased the likelihood of people stopping and looking, it reduced purchasing. In that study where 30% of those presented with the limited selection made a purchase, only 3% of... read more

Dec 6, 2009

Twitter Weekly Updates for 2009-12-06

Vertu kiosk at HK airport – geez the carpet is ugly or is it just me? http://twitpic.com/riyn1 # Wiggles store opened at Sydney Airport International Term today – Hot Potato!!! # Athletes Foot finding larger stores working better. http://ow.ly/H3pZ # MAp airports says it would consider buying Qantas Sydney Terminal if the terms are right. http://ow.ly/H3re # At Melbourne airport again –... read more

Nov 7, 2009

Sooshi Ice Cream

New Zealanders are an innovative bunch and the new product from New Zealand Natural Ice Creams just adds more weight to that arguement.  They’ve launched Sooshi, which looks like a regular rice sushi but is made of real fruit and ice cream.  The fruit fillings are made to resemble fillings you can find in real sushi with lemon presenting yellow peppers, raspberry – crab, blackcurrant –... read more

Nov 3, 2009

Increasing sizes people order

In fast food restaurants & food courts you typically see a whole range of different drink sizes but often those retailers question offering the extreme size drinks because sales of them are relatively low. However, research from Duke University has suggested that drink purchases are altered by the portfolio of options available, and operators may be missing the role of the extreme sizes. What the... read more

Nov 1, 2009

Taste dialects

Consumer tastes vary wildly around the world, and even within countries there can be marked differences in favoured flavours and textures.  A new study conducted for Costa Coffee by food psychologist Greg Tucker and the University of Nottingham’s Flavour Research Group investigated taste preferences in the UK as influenced by culture, geography and environment. “Just as with spoken dialects,... read more