Susa is a German lingerie brand known for its comfort-first approach, classic styling, and wide range of wireless support bras. At The Foundation, we love Susa for its cotton-rich fabrics, non-wired designs, and reliable fit—especially for women who want everyday support without underwire.
Popular styles include the London Front Close Bra for ease and accessibility, the Nizza Soft Moulded Bra for a smooth silhouette, and the Cotton Wirefree Comfort Bra for breathable, all-day wear. Susa is also well-known for its Latina Minimiser Bra, which offers subtle shaping while staying soft and comfortable.
If you’re looking for no-fuss, high-comfort bras made with natural fibres and thoughtful design, Susa is worth exploring. Our team is available for fittings to help you find the perfect style and size for your shape and lifestyle.
Who is Susa ideal for?
Susa bras are a great choice for women who prioritise comfort, especially those who prefer wirefree designs. They're popular among women with sensitive skin or post-surgery needs, as well as anyone seeking natural fabrics and minimal structure. With cotton blends and soft linings, these bras offer gentle support and everyday ease.
What are the most popular styles?
The London Front Close Bra is a best-seller for its convenience and support. The Nizza Soft Moulded Bra offers a smooth fit under clothing, and the Latina Minimiser is perfect for reducing volume subtly while staying soft. Many customers come back for the Cotton Wirefree Bra, which combines classic fit with breathable comfort.
Do these bras provide enough support without underwire?
Yes—Susa designs their wirefree bras with wide bands, strong seams, and moulded cups that provide natural lift and hold. They're not firm like an underwired bra, but they offer structured comfort and a secure fit. It’s ideal for everyday wear, especially for those who find wires uncomfortable or restrictive.
Is the fit true to size?
Generally, yes—though the fit may feel more relaxed compared to underwired styles. If you're used to firmer bras, the softer structure may take a little adjusting to. That said, most customers find their usual size works well. Our team can always assist with fittings or size advice to make sure you feel confident in your choice.
How do I care for Susa bras?
We recommend hand washing in cold water with a gentle detergent to maintain the fabric quality and elasticity. Avoid bleach and tumble drying. Lay flat or hang to dry. With the right care, your Susa bras will maintain their softness and shape over time, making them a reliable staple in your lingerie drawer.