Our Story

At The Foundation, we believe every woman deserves to feel supported—physically and emotionally. That belief has shaped who we are, and how we serve.

For more than 30 years, our story began as Lin & Barrett, a name trusted across NSW and the ACT for expert bra fittings and beautiful, hard-to-find lingerie. Founded by Margarita in 1995, the business quickly became known for exceptional service and an unwavering commitment to helping women look and feel their best.

In early 2022, we—Amanda and Michaela—had the privilege of taking the reins. With great respect for the legacy built before us, we set out to preserve the heart of what made Lin & Barrett so special: expert advice, personalised care, and a curated selection of the world’s finest lingerie.

In 2023, we opened The Foundation in Neutral Bay, in the same space where Rose and the Moda Intima team had served the local community for over 30 years. We were thrilled to welcome Nat and Maria—two familiar faces with decades of fitting experience—into our growing family.

The Foundation is more than just a new name. It reflects a new generation of our business, grounded in the same core values, with a renewed commitment to helping every woman feel confident, comfortable, and seen.

We’re still the same team of passionate fitters—now with a fresh perspective, stylish new collections, and a name that captures the heart of what we do.

We are The Foundation. And we’re all the support you need.