Privacy Policy
Last updated: 25 November 2025
The Foundation AU Pty Ltd (ABN 46 652 202 625)
Trading as The Foundation Lingerie
Your privacy matters to us. This Privacy Policy explains how we handle your personal information under the Australian Privacy Act 1988, the Australian Privacy Principles, and the Spam Act 2003.
By using our website, signing up for our mailing list, or making a purchase, you agree to the collection and handling of your information as outlined below.
1. Information We Collect
We collect the information you provide to us directly, including:
- name
- email address
- postal address
- mobile phone number
- payment information
- order history
- fitting notes (if provided in-store)
- communication preferences
We may also collect information automatically from your device (e.g., cookies, analytics).
2. How We Use Your Information
We use your personal information to:
a. Process Orders
- create and manage your order
- payment processing
- shipping & delivery
- send transactional updates (email and/or SMS)
b. Provide Customer Service
- respond to enquiries
- assist with returns and exchanges
- update your fitting profile or preferences
c. Marketing (with your consent)
- email newsletters
- SMS marketing
- personalised product recommendations
- promotions and sale notifications
You can update your marketing preferences at any time.
d. Improve Our Services
- understand customer preferences
- website analytics
- product development
3. SMS Collection & Use
If you provide your mobile number, we may send you:
a. Transactional SMS (non-marketing)
- order confirmations
- shipping updates
- pick-up notifications
These are necessary to complete your purchase.
b. Marketing SMS (with your consent)
- promotions
- early access offers
- reminders
- personalised recommendations
You can opt in at checkout, in-store, or via newsletter sign-up and you can opt out at any time.
4. Where Your Information Is Stored
Your information may be securely stored in:
- Shopify (our ecommerce platform)
- Klaviyo (email/SMS marketing provider)
- our POS and CRM systems
We take steps to ensure each provider handles your data in line with privacy laws.
5. Disclosure to Third Parties
We may disclose your information to:
- delivery partners
- payment processors
- SMS gateways
- IT service providers
- marketing platforms (e.g., Klaviyo)
We do not sell your information.
We only share what is necessary to provide our services.
6. Your Rights
You have the right to access, update, or request deletion of your personal information.
You also have the right to update your marketing preferences at any time.
To make a request, email contact@thefoundation.com.au.
7. Cookies & Tracking
We use cookies to improve your browsing experience. You can control cookie settings in your browser.
8. Security
We take reasonable steps to protect your personal information from misuse, interference, or loss.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on our website.
10. Contact Us
If you have any questions or concerns, email us at:
contact@thefoundation.com.au