Why the Right Underwear Matters More Than You Think

Underwear is the foundation of every outfit. When it fits properly and feels good against your skin, everything else sits better, your clothes, your posture, even your mindset.

The wrong briefs can dig in, ride up or show through clothing. The right pair? They move with you, stay in place and create a smooth silhouette. For women who value quality and lasting comfort, choosing the right underwear is a small decision that makes a noticeable difference.

Understanding Different Underwear Styles

Building a versatile underwear drawer means understanding what each style offers and when to wear it.

Full Briefs

Full briefs provide generous coverage and dependable support. Sitting higher on the waist with full bottom coverage, they offer a smoothing effect that many women appreciate for everyday wear.

They’re particularly ideal under tailored trousers, high-waisted pieces and workwear when you want everything to feel secure and polished.

A perfect example is the Soft Stretch Full Brief designed for a smooth, flexible fit that feels invisible under clothing.

Or explore our Full Brief collection for more supportive everyday options.

Bikini & Everyday Styles

A classic bikini brief is the ultimate everyday essential. Sitting comfortably on the hips with moderate coverage, this style works effortlessly under jeans, dresses and relaxed weekend outfits.

A refined option is the Avero Rio Brief a beautifully constructed everyday style that balances comfort with a polished finish.

These are the reliable pieces you reach for repeatedly, breathable, comfortable and easy to wear.

Shaping Shorts & Control Briefs

For additional smoothing and coverage, shaping shorts and control briefs are a refined alternative. Designed to contour the body while remaining comfortable, they work beautifully under fitted dresses, skirts and tailored pieces.

Styles such as the Perfect Curves 360 Shaping Shorts offer all-over support with a smooth finish, helping reduce friction while creating a streamlined silhouette.

Explore our Shaping & Control Briefs collection for supportive styles that enhance comfort without compromising elegance.

Seamless & Anti-Chafe Underwear

For fitted clothing, seamless underwear creates a smooth finish with minimal visible lines. Designed to sit invisibly under lightweight fabrics, these styles are ideal for workwear and occasion dressing.

Our Soft Stretch briefs are a standout offering flexible, second-skin comfort with a clean, smooth silhouette.

Explore the Soft Stretch collection for effortless, barely-there support.

Choosing the Right Fabric for All-Day Comfort

Fabric plays a major role in how your underwear feels from morning through evening.

Cotton Jersey & Cotton Rib

Cotton jersey is soft, breathable and ideal for everyday wear. It’s gentle against the skin and durable enough for regular washing.

Cotton rib offers subtle texture and stretch, giving a supportive yet flexible fit that adapts to movement throughout the day.

Organic Cotton

Organic cotton is a beautiful choice for women who prioritise natural fibres. It offers breathability and softness while maintaining structure. High-quality cotton briefs are long lasting and hold their shape over time, an investment in both comfort and durability.

Microfibre & Seamless Finishes

Microfibre blends provide a smooth, second-skin feel. Lightweight and flexible, they’re perfect under slim-fitting dresses or tailored skirts. Seamless finishes minimise friction and create a polished silhouette without sacrificing comfort.

Finding the Right Fit: Size Guide & Measurements

Even the most luxurious underwear won’t feel right if the fit is incorrect.

Waist Size & Hip Measurement

To determine your ideal size, measure:

• Your waist size at the narrowest part of your torso
• Your hip measurement at the fullest part of your hips

These measurements ensure your briefs sit smoothly without digging or shifting.

Using a Size Chart

Always refer to the brand’s Size Chart before purchasing. Sizing can vary slightly between labels, including brands such as Calvin Klein, so checking measurements helps you select the correct fit first time.

If you need guidance, our customer service team is available to assist with personalised advice.

Underwear for Every Occasion

Different outfits and activities call for different foundations.

Everyday Wear

For daily comfort, breathable cotton jersey or soft seamless styles are dependable options. They provide support without restriction, ideal for work, errands or relaxed weekends.

Work & Fitted Clothing

Under tailored dresses or trousers, seamless underwear offers a clean finish. Smooth edges and flexible fabrics prevent visible lines, allowing your outfit to look refined and professional.

Special Occasions

For events or evenings out, you may prefer styles that complement the shape of your outfit. A carefully chosen brief can enhance both comfort and confidence without drawing attention to itself.

Building a Well-Curated Top Drawer

Rather than filling your drawer with random pieces, think in terms of balance. A thoughtfully selected underwear collection might include:

• Everyday cotton briefs
• Seamless styles for fitted clothing
• Full briefs for extra coverage
• Boy shorts or boxer briefs for anti-chafe support

Quality underwear lasts longer, maintains its elasticity and feels consistently comfortable. Investing in well-made pieces means fewer replacements and better daily wear.

When your foundations are right, everything layered on top feels more effortless.

Ready to refresh your essentials? Explore our Women’s Underwear collection and discover styles designed for comfort, support and everyday confidence.

FAQs

1. How often should I replace my underwear?
   High-quality underwear typically lasts between 6–12 months depending on wear and care. Replace them when elastic weakens or fabric loses structure.
2. What style is best for everyday wear?
   Bikini briefs and full briefs in cotton jersey are popular everyday choices thanks to their comfort and breathability.
3. How do I prevent underwear from riding up?
   Ensure you’re wearing the correct size using your waist size and hip measurement. Fuller coverage or boy short styles can also reduce movement.
4. Is seamless underwear suitable under fitted dresses?
   Yes. Seamless styles minimise visible lines and create a smoother silhouette under close-fitting garments.
5. How do I find my correct size?
   Measure your waist and hips and compare them with the brand’s Size Chart. If unsure, contact our team for personalised support.