Elevated Support for E-Cup Confidence

With an E-cup, support isn’t a luxury—it’s a necessity. But at The Foundation, we believe you deserve more than just support. Our Bra Cup E collection is designed to offer strength where it counts, with styles that are as beautiful as they are practical.

Featuring premium brands like PrimaDonna, Simone Perele, and Empreinte, this collection brings you reinforced designs, wider straps, deeper cups, and breathable materials that deliver shape, lift, and softness without compromise. Whether you’re dressing for everyday ease or something a little more special, we’ve got you covered—literally.

Need help confirming your fit? Take a moment to read our bra fitting guide or drop by one of our stores for a personalised fitting session with our experts.

Feel supported, lifted, and completely you. Shop the E-cup bra collection now and discover what comfort really feels like.