Real Bras for Real Bodies—Cup I, We See You

If you’re an I-cup, you already know that “standard sizing” just doesn’t cut it. You need bras that actually understand the assignment: structure, comfort, support—and a little bit of wow. That’s exactly what this collection delivers.

We’ve curated the Cup I range with full intention: wider underbands, deeper cups, reinforced seams, and shoulder straps that don’t quit. These bras are made to lift and hold without weighing you down. Whether you’re after something smooth for every day or lacy for when you feel like it, you’ll find it here—thanks to expert brands like Empreinte and PrimaDonna, who specialise in fuller busts from the ground up.

Feeling unsure about your size? You’re not alone. We’ve helped thousands of women find their true fit. Check out our fitting guide or visit us in-store for a personalised fitting.

Your shape is strong and beautiful. Our bras are just here to back that up. Shop the I-cup collection now.