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CUP I

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Model in Chantelle C Magnifique Moulded Bra in Nude from The Foundation, featuring seamless full cups, minimising support, and soft mesh band.
 
Model in Chantelle C Magnifique Moulded Bra in Nude from The Foundation, featuring seamless full cups, minimising support, and soft mesh band.
Model in Chantelle C Magnifique Moulded Bra in Nude from The Foundation, featuring seamless full cups, minimising support, and soft mesh band. back view

C Magnifique Moulded Bra Nude

$139.00
Smiling model in Virginia Spacer Bra in Skin tone from The Foundation, featuring smooth cups, breathable spacer fabric, and a supportive fit.
 
Smiling model in Virginia Spacer Bra in Skin tone from The Foundation, featuring smooth cups, breathable spacer fabric, and a supportive fit.
Two models in Virginia Spacer Bra in Skin tone from The Foundation, featuring smooth cups, breathable spacer fabric, and a supportive fit.

Virginia Spacer Bra Skin

$124.95
Model wearing Chantelle’s C Magnifique Moulded Bra in Black from The Foundation, featuring full-coverage cups and a smoothing mesh back band.
 
Model wearing Chantelle’s C Magnifique Moulded Bra in Black from The Foundation, featuring full-coverage cups and a smoothing mesh back band.
Model wearing Chantelle’s C Magnifique Moulded Bra in Black from The Foundation, featuring full-coverage cups and a smoothing mesh back band. close up

C Magnifique Moulded Bra Black

$139.00
Close-up of the lace and mesh detail on the Perla Soft High Apex Bra by Samanta, cappuccino colourway, found at The Foundation.
 
Close-up of the lace and mesh detail on the Perla Soft High Apex Bra by Samanta, cappuccino colourway, found at The Foundation.
Model wearing the Samanta Perla Soft High Apex Bra in cappuccino, offering full cup support with balconette style, available at The Foundation.

Perla Soft High Apex Bra Cappucino

$139.95
Model wearing PrimaDonna Madison Full Cup Bra in Black—The Foundation
 
Model wearing PrimaDonna Madison Full Cup Bra in Black—The Foundation
Front view of black Madison lace bra with deep cups—The Foundation

Madison Full Cup Bra Black

$174.00
Model wearing Samanta Perla Soft High Apex Bra in Ivory – front view showcasing embroidered lace – The Foundation
 
Model wearing Samanta Perla Soft High Apex Bra in Ivory – front view showcasing embroidered lace – The Foundation
Samanta Perla bra on model – arms raised, emphasizing light balconette shape and apex fit – The Foundation

Perla Soft High Apex Bra Ivory

$139.95
Model wearing Perla Soft High Apex Bra Black by Samanta – embroidered lace design – The Foundation
 
Model wearing Perla Soft High Apex Bra Black by Samanta – embroidered lace design – The Foundation
flat layer of Perla High Apex Bra Black – balconette-style support and lace detail – The Foundation

Perla Soft High Apex Bra Black

$139.95
Front view of the Norah Covering Moulded Bra in Golden Cosmo from The Foundation—supportive and smoothing with French floral lace.
 
Front view of the Norah Covering Moulded Bra in Golden Cosmo from The Foundation—supportive and smoothing with French floral lace.
Close up of Norah Moulded Bra in Golden Cosmo by The Foundation—showcasing mesh top line and stretch lace pattern.
Save up to 30%

Norah Covering Moulded Bra Cosmo

$83.30 $119.00
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Sophia Spacer T-Shirt Bra with J-Hook Soft Pink
Sophia Spacer T-Shirt Bra with J-Hook Soft Pink

Sophia Spacer T-Shirt Bra with J-Hook Soft Pink

$124.95
Nyks Soft Balcony Bra in Sapphire—lace detailing and flattering shape for fuller busts.
 
Nyks Soft Balcony Bra in Sapphire—lace detailing and flattering shape for fuller busts.
Close-up of Nyks Soft Balcony Bra in Sapphire, lace and support structure
Save up to 30%

Nyks Soft Balcony Bra Sapphire

$90.96 $129.95
Samanta Amelia Full Cup Side Support Bra Rose, plus-size model seated, full bust bra with delicate German lace, luxury lingerie at The Foundation.
 
Samanta Amelia Full Cup Side Support Bra Rose, plus-size model seated, full bust bra with delicate German lace, luxury lingerie at The Foundation.
Samanta Amelia Full Cup Side Support Bra Rose, front view, supportive full cup bra for larger busts, German floral lace detailing.

Amelia Full Cup Side Support Bra Rose

$159.95
Model wearing Perla Soft High Apex Bra in Rosy by Samanta, elegant lace detail shown—shop supportive lace bras at The Foundation.
 
Model wearing Perla Soft High Apex Bra in Rosy by Samanta, elegant lace detail shown—shop supportive lace bras at The Foundation.
Front view of Perla High Apex Bra Rosy set worn by model, designed for fuller busts—available at The Foundation online.

Perla Soft High Apex Bra Rosy

$139.95
Samanta Amelia Soft Balcony Bra in Powder Rose, featuring delicate German lace and subtle gold trim, available at The Foundation.
 
Samanta Amelia Soft Balcony Bra in Powder Rose, featuring delicate German lace and subtle gold trim, available at The Foundation.
Side profile of Amelia Soft Balcony Bra Powder Rose, showing supportive tulle cups and elegant lace detail at The Foundation.

Amelia Soft Balcony Bra Powder Rose

$134.95
front view of Model wears Madison Full Cup Bra in Scarlet, showcasing delicate lace and flattering fit – The Foundation
 
front view of Model wears Madison Full Cup Bra in Scarlet, showcasing delicate lace and flattering fit – The Foundation
front view of Madison Full Cup Bra Scarlet shown on model with deep cups and gingham lace detail – The Foundation

Madison Full Cup Bra Scarlet

$174.00
Rosalia Full Cup Side Support Bra Ivory – front view on model with soft foam-lined straps – The Foundation
 
Rosalia Full Cup Side Support Bra Ivory – front view on model with soft foam-lined straps – The Foundation
Close-up of Rosalia Bra Ivory – underwire detail and embroidered fabric – The Foundation
Save up to 30%

Rosalia Full Cup Side Support Bra Ivory

$97.96 $139.95
Samanta Amelia Full Cup Side Support Bra Black, plus-size model front view, supportive full cup bra with German lace, luxury lingerie for fuller busts.
 
Samanta Amelia Full Cup Side Support Bra Black, plus-size model front view, supportive full cup bra with German lace, luxury lingerie for fuller busts.
Back view of Amelia Midi Brief Black, highlighting lace coverage and mid rise fit, from The Foundation’s lingerie collection.

Amelia Full Cup Side Support Bra Black

$159.95
model wearing Samanta Eteri Soft High Apex Bra in Anthracite, styled with jeans for a casual-chic look.
 
model wearing Samanta Eteri Soft High Apex Bra in Anthracite, styled with jeans for a casual-chic look.
Close up of Samanta Eteri Soft High Apex Bra Anthracite side detail – floral embroidery and structured lift.
Save up to 30%

Eteri Soft High Apex Bra Anthracite

$97.96 $139.95

Real Bras for Real Bodies—Cup I, We See You

If you’re an I-cup, you already know that “standard sizing” just doesn’t cut it. You need bras that actually understand the assignment: structure, comfort, support—and a little bit of wow. That’s exactly what this collection delivers.

We’ve curated the Cup I range with full intention: wider underbands, deeper cups, reinforced seams, and shoulder straps that don’t quit. These bras are made to lift and hold without weighing you down. Whether you’re after something smooth for every day or lacy for when you feel like it, you’ll find it here—thanks to expert brands like Empreinte and PrimaDonna, who specialise in fuller busts from the ground up.

Feeling unsure about your size? You’re not alone. We’ve helped thousands of women find their true fit. Check out our fitting guide or visit us in-store for a personalised fitting.

Your shape is strong and beautiful. Our bras are just here to back that up. Shop the I-cup collection now.