For Cup JJ, It’s Not Just About Size—It’s About Support That Works

Let’s be real—when you're wearing a JJ cup, the bar is higher. You’ve probably tried bras that claim to support you... until the straps dig in, the band rolls up, or you're counting down the hours ‘til it’s off. At The Foundation, we don’t do "just okay". We do bras that show up for your shape—every day.

Our JJ-cup collection features brands that build with intention: think reinforced cups, extra-wide shoulder straps, strong underbands, and no-compromise shaping. Comfort? Absolutely. Style? Always. These bras are proof you don’t have to sacrifice one for the other. With tried-and-tested favourites from Empreinte and PrimaDonna, you’ll feel the difference the second you put one on.

Unsure if JJ is your true size? You're not alone. Read our ultimate bra fitting guide or book a fitting in-store—our team knows exactly how to get you sorted.

This is where comfort meets confidence. Shop our JJ-cup bras and experience support that finally gets it right.