Freya
Freya is more than just a name plucked from Norse mythology—she's the goddess of love, beauty, and strength. It makes perfect sense then, that Freya Lingerie embodies that same fearless femininity. Known for stylish support, this UK-based brand creates bras and swimwear that fit beautifully, especially for fuller busts. Designed for band sizes 8–16 and cup sizes D–GG, Freya makes sure you don’t have to compromise on style just to get a great fit.
At The Foundation, our Freya collection is a go-to for those who want confidence and comfort wrapped in bold prints and flattering cuts. Whether you're looking for a high-impact sports bra, everyday underwire, or a Freya Active piece that works as hard as you do—there’s something here for every curve and lifestyle.
Need help choosing the right size? Check out our guide on Finding Your Perfect Bra Size or get comfy with our breakdown of What to Expect During a Bra Fitting.
What makes Freya lingerie unique?
Freya is designed specifically for women who need more than your standard A–C cup. Offering UK underband sizing, D to GG cup support, and an edgy, youthful vibe—it's functional lingerie with flair. Every piece is made with structure, comfort, and lift in mind. Whether it’s a lace balconette, Freya Bra, or Freya Active high-impact sports bra, you’re getting engineered support with serious style.
Is Freya only for full bust sizes?
Freya specialises in catering to fuller busts, but that doesn’t mean it’s not versatile. With band sizes starting from a petite size 8, it’s ideal for women with smaller frames who still need a larger cup. It’s that perfect harmony for those tired of swimwear or bras that simply don’t fit right. Say goodbye to compromised comfort.
Can I wear Freya bras for everyday comfort?
Absolutely. Freya’s pieces aren’t just pretty—they’re practical. Everyday bras feature breathable materials, supportive seams, and full coverage without the bulk. Whether you’re working, relaxing, or going out, Freya bras keep you secure and stylish. It’s everyday wear, redefined with attitude.
Do Freya bras run true to size?
Freya follows UK sizing, which may differ slightly from AUS standards. That’s why it’s crucial to check the size conversion chart and consider our Bra Size Guide before purchasing. Many customers find Freya bras true to their converted size, especially when properly fitted. When in doubt, our professional bra fitting guide is a lifesaver.