PrimaDonna Lingerie
PrimaDonna is synonymous with premium support and European sophistication—especially for fuller busts. This Belgian brand has spent over a century perfecting the art of beautifully engineered lingerie. From signature styles like Madison, Deauville, Sophora, and Devdaha, Prima Donna bras are crafted to lift, shape, and flatter curves without ever compromising on comfort or style.
At The Foundation, we offer a curated range of Prima Donna bras and briefs, chosen for their renowned fit and durability. With elegant embroidery, supportive underwires, and carefully structured cups, these are styles that give you all-day confidence and unmatched comfort. Many customers discover their best-ever fit through Prima Donna—and never look back.
Whether you’re looking for everyday elegance or something a little more special, Prima Donna has a solution that fits like it was made for you. Visit us in-store at The Foundation for a professional bra fitting and experience the Prima Donna difference for yourself.
Why is Prima Donna so popular for fuller busts?
Prima Donna specialises in D+ cup sizes and is beloved for combining lift, shape and style. The bras are designed with precise engineering, offering firm support without discomfort. They use high-quality materials that mould to your body over time, giving you a truly customised fit. The difference is in the details—wide straps, deep cups, and expert craftsmanship. It's no wonder so many women say it's the best bra they've ever worn.
What are the most popular Prima Donna styles?
Some of our favourites include Madison, with its check print and stretch lace combo, and Deauville, a timeless classic with stunning embroidery. Sophora brings a modern edge with sheer panelling, while Devdaha adds soft femininity with delicate patterning. Each style offers something unique, but all are built on Prima Donna’s signature fit and support. You really can’t go wrong with any of them.
Is Prima Donna worth the price?
Yes, Prima Donna is a premium brand and the quality speaks for itself. The bras last for years with proper care, maintaining their shape, support and beauty. You're investing in how you feel every day—lifted, supported, and comfortable. For many women, once they experience the fit, they won't wear anything else. It's lingerie that earns its spot in your drawer.
Can I get fitted for Prima Donna bras?
Absolutely. We offer professional bra fittings at The Foundation Neutral Bay, The Foundation Rozelle and Lin & Barrett Lingerie in Bowral, Southern Highlands of NSW. Our expert team will help you find your ideal Prima Donna style and size. Getting fitted makes all the difference—especially with brands like this that are made to work with your unique shape. Come in and let us help you discover your perfect fit.
How do I care for Prima Donna lingerie?
Hand wash in cold water with a gentle lingerie detergent to keep your Prima Donna pieces looking and feeling their best. Avoid wringing or twisting the fabric, and lay items flat to dry. Machine washing can wear down the elastic and delicate details. With the right care, your bras will maintain their structure and elegance for years to come. They’re built to last, and worth the effort.