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10C

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Panache Endurance Sports Bra in Black front view, showing smooth cups and V-neckline.
 
Panache Endurance Sports Bra in Black front view, showing smooth cups and V-neckline.
front view of Model wearing the Endurance Wired Sports Bra in Black highlighting the sporty cut and fit.
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Posie Racerback Wirefree Tshirt Teen Bra Blush
Posie Racerback Wirefree Tshirt Teen Bra Blush
Close-up of Simone Perele Intrigue Half Cup Bra in Cinder Blue, revealing intricate blue floral embroidery and tulle detail, exclusive to The Foundation.
 
Close-up of Simone Perele Intrigue Half Cup Bra in Cinder Blue, revealing intricate blue floral embroidery and tulle detail, exclusive to The Foundation.
Confident model wearing Simone Perele Intrigue Half Cup Bra Cinder Blue, paired with matching briefs, chic and contemporary at The Foundation.
Front view of Marie Jo Junoo Wire Bra Black from The Foundation, featuring delicate Italian lace and sheer mesh for a feminine, modern look
 
Front view of Marie Jo Junoo Wire Bra Black from The Foundation, featuring delicate Italian lace and sheer mesh for a feminine, modern look
Model wearing Marie Jo Junoo Wire Bra Black from The Foundation, relaxed pose highlighting bold lace design and confidence-boosting fit
Model wearing Marie Jo Melipha Balcony Vertical Seam Bra in Vivid Green, showing off romantic lace details and supportive half-cup design.
 
Model wearing Marie Jo Melipha Balcony Vertical Seam Bra in Vivid Green, showing off romantic lace details and supportive half-cup design.
Flat lay of vivid green Melipha Balcony Bra with underwire support, showcasing vertical seams and floral lace.
Side angle of Fleurs Half Cup Balcony Bra Leo Print from The Foundation, showcasing vertical seam and supportive leotard back
 
Side angle of Fleurs Half Cup Balcony Bra Leo Print from The Foundation, showcasing vertical seam and supportive leotard back
Front view of model in Fleurs Half Cup Balcony Bra Leo Print from The Foundation, highlighting demi neckline and transparent cups
Front close-up of The Foundation's Louise Underwire Low Necked Bra in Sequoia – detailed French embroidery and demi-cup shaping by Empreinte.
 
Front close-up of The Foundation's Louise Underwire Low Necked Bra in Sequoia – detailed French embroidery and demi-cup shaping by Empreinte.
Full model set in Louise Sequoia bra and culotte by The Foundation – showcasing matching embroidery and refined support by Empreinte.
Front view of Reve 3D Plunge Contour Bra Black, showing smooth underwired cups and plunge neckline
 
Front view of Reve 3D Plunge Contour Bra Black, showing smooth underwired cups and plunge neckline
Flat lay of Reve 3D Plunge Contour Bra Black, highlighting t-shirt bra shape and scalloped lace trim
Model in Gorgeous Mama Maternity Bra Black showing nursing clip on cup with lace trim.
 
Model in Gorgeous Mama Maternity Bra Black showing nursing clip on cup with lace trim.
Front view of Model wearing full-view Gorgeous Mama Maternity Bra in black with wide band and supportive design.
Front view of model wearing the Maddie Plunge T-Shirt Bra Black with floral lace and a low-cut neckline.
 
Front view of model wearing the Maddie Plunge T-Shirt Bra Black with floral lace and a low-cut neckline.
Back view of Maddie Plunge T-Shirt Bra Black showing striped tulle and leotard-style back design.
Woman wearing a black lace bralette against a plain background
 
Woman wearing a black lace bralette against a plain background
Woman wearing a black lace bra and panties set against a plain background
Empreinte Melody Seamless Full Cup Bra in Caramel with underwire support and floral lace.
 
Empreinte Melody Seamless Full Cup Bra in Caramel with underwire support and floral lace.
front view of Empreinte Melody Bra Caramel showing satin straps and seamless fit.
Empreinte Louise Underwire Low-Necked Bra in Ombre Black with embroidered demi-cup and romantic detailing.
 
Empreinte Louise Underwire Low-Necked Bra in Ombre Black with embroidered demi-cup and romantic detailing.
Side angle of Louise Ombre Black bra showing sheer embroidered cups and underwire structure.
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Hedona Minimiser Bra Black
Hedona Minimiser Bra Black
Berlei Understate Wirefree Bra in Black—available at The Foundation, designed for everyday comfort and invisibility under clothes.
 
Berlei Understate Wirefree Bra in Black—available at The Foundation, designed for everyday comfort and invisibility under clothes.
Back view of the Berlei Understate Wirefree Bra in Black from The Foundation—features smoothing side bands and soft, secure straps.
Marie Jo Manyla Plunge Bra in Night Grey, featuring romantic lace and featherlight fabric for a second-skin feel.
 
Marie Jo Manyla Plunge Bra in Night Grey, featuring romantic lace and featherlight fabric for a second-skin feel.
Side view of the Manyla Plunge Bra Night Grey by Marie Jo, soft, supportive, and beautifully laced.
model wearing Samanta Eteri Soft High Apex Bra in Anthracite, styled with jeans for a casual-chic look.
 
model wearing Samanta Eteri Soft High Apex Bra in Anthracite, styled with jeans for a casual-chic look.
Close up of Samanta Eteri Soft High Apex Bra Anthracite side detail – floral embroidery and structured lift.
PrimaDonna Figuras Strapless Bra in Powder Rose – front view showing bandeau cut and seamless finish.
 
PrimaDonna Figuras Strapless Bra in Powder Rose – front view showing bandeau cut and seamless finish.
Model wearing Figuras Strapless Bra and brief set in Powder Rose – elegant and minimal full-body styling.
front view of Model wearing the Brooklyn Plunge T-Shirt Bra Gardenia from The Foundation – soft tulle, lace detail, and deep V neckline.
 
front view of Model wearing the Brooklyn Plunge T-Shirt Bra Gardenia from The Foundation – soft tulle, lace detail, and deep V neckline.
Back view of the Brooklyn Plunge T-Shirt Bra Gardenia from The Foundation – double-lined mesh band and adjustable straps.
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Caresse Soft Cup Bra Peau Rose
Caresse Soft Cup Bra Peau Rose
Front view of Maddie Half Cup Bra in Sailor navy lace – The Foundation
 
Front view of Maddie Half Cup Bra in Sailor navy lace – The Foundation
Back view of Passionata Maddie Half Cup Bra with striped tulle detail – The Foundation
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Jane Push Up Bra Black
Jane Push Up Bra Black
Simone Perele Karma 3D Plunge Bra in natural worn with briefs, available at The Foundation—soft lace and second-skin comfort for daily wear.
 
Simone Perele Karma 3D Plunge Bra in natural worn with briefs, available at The Foundation—soft lace and second-skin comfort for daily wear.
Front view of Karma 3D Moulded Bra in natural by Simone Perele, featuring scalloped lace and breathable cups—shop now at The Foundation.
Model wearing Marie Jo Jane Padded Heart Shape Bra in Red Copper from The Foundation, featuring embroidered cups, plunge fit, and adjustable straps. close up
 
Model wearing Marie Jo Jane Padded Heart Shape Bra in Red Copper from The Foundation, featuring embroidered cups, plunge fit, and adjustable straps. close up
Jane Padded Heart Shape Bra Red Copper
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10C Bra Size – Find Your Perfect Fit

Understanding the 10C Bra Size

A 10C bra size is part of the Australian sizing system. It combines a smaller band size with a moderate cup volume. In this context:

  • Band size: The '10' represents the band, which fits an underbust (ribcage) measurement of approximately 68–72 cm.
  • Cup size: The 'C' cup corresponds to a bust measurement roughly 14–16 cm greater than your underbust, reflecting your cup volume.

This size is ideal for petite frames—typically those with a narrow underbust of 68–72 cm and a modest bust projection—seeking structured support and comfort without excess padding. At The Foundation, we offer a curated range of 10C bras to meet these needs with expert precision—each style selected to support and flatter this specific size for everyday confidence and comfort. A 10C bra size is part of the Australian sizing system. It combines a smaller band size with a moderate cup volume. In this context:

International Bra Size Equivalents

Our handy bra size conversion table helps you shop with confidence across global brands:

Region Size Equivalent
Australia 10C
UK 32C
US 32C
Europe 70C
France 85C

Need a visual? Check out our international size chart for further clarification.

How to Measure Your Bra Size with a Tape Measure

Proper bra fitting is essential. Here’s how to find your true bra size using just a tape measure:

  1. Measure your band size:

    • Wrap the tape snugly around your ribcage, just under the bust.

    • Keep the tape measure parallel to the ground.

    • Round to the nearest whole number. 68–72 cm = AU size 10 band.

  2. Measure your bust size:

    • Measure around the fullest part of your bust.

    • This gives you your bust measurement or overbust size.

  3. Calculate your cup size:

    • Subtract your band size from your bust size.

    • A difference of 14–16 cm equals a C cup in the Australian size system.

Refer to our full size guide and size charts for even more clarity on body measurements.

Sister Sizes for 10C

Can’t find your perfect size in 10C? Try these sister sizes or alternate sizes:

  • 8D: Same cup volume with a tighter band.

  • 12B: Same cup volume with a looser band.

These sister sizing options are especially useful if a particular style runs small or large.

Best Bra Styles for 10C

Your favourite bra styles should be both functional and flattering. For the 10C fit, we recommend:

  • Lightly Padded: Subtle shape, zero bulk – perfect for everyday wear or layering under structured tops.
  • Wireless: Flexible, everyday comfort – a favourite for lounging, casual outfits, or travel days.
  • Seamless: Smooth under fitted clothing – great for gym wear or figure-hugging dresses.
  • Balconette: Uplift with elegant neckline support – pairs well with wide or square necklines.
  • T-Shirt Bras: Invisible lines and reliable support – your go-to for work, errands, or layering.
  • Higher-support styles: For all-day wear when you need a bit more structure and lift.

Browse our full 10C collection to find the perfect style for your wardrobe, mood, and lifestyle—expertly curated for comfort, support, and versatility.

Brands Available in 10C at The Foundation

We only offer trusted, high-quality brands that cater to your unique body size and needs:

These brands understand the nuances of fit, especially for smaller band sizes paired with moderate cup volumes. They incorporate fine materials—like stretch lace, microfibre, and breathable mesh—alongside contoured shaping and flexible underwires that adapt beautifully to a 10C frame, ensuring all-day comfort without compromising support. Whether you prefer timeless elegance, minimalist comfort, or fashion-forward silhouettes, our curated selection delivers options that don’t compromise on feel or form.

Why Fit Matters

Wearing the correct bra size improves your posture, confidence, and comfort. At The Foundation, we offer:

  • In-store fittings with our expert team, where you’ll receive personalised guidance tailored to your shape and preferences
  • A clear, simplified fitting guide available online for easy reference at home
  • Future support with potential virtual fittings (coming soon) to bring our expertise to you, wherever you are

We’re not just selling lingerie—we’re empowering your wardrobe and wellness through supportive service and precise fit expertise.

From understanding clothing sizes to navigating underwear size systems, we’re here to make fit simple, personal, and stress-free.

Ready to Find Your Perfect Fit?

Explore our full range of 10C bras and feel the difference a great fit makes.

FAQs

What does 10C mean in bra sizes?

It refers to a 10 (68–72 cm) band and a C cup, meaning there's a 14–16 cm difference between underbust and bust.

I’m between sizes—should I size up or down?

Use sister sizes: 8D (firmer band) or 12B (more relaxed band). Always consider your closest measurement and fit preferences.

What styles suit 10C?

T-shirt bras, lightly padded, and wireless styles are comfy and versatile.

How often should I re-measure my size?

Every 6–12 months or when your body measurements change—think weight loss, pregnancy, or menopause.

How do I care for my 10C bras?
  • Rotate your bras regularly
  • Store flat and fasten hooks to avoid damage
  • Hand wash and air dry for longevity