10E Bra Size – Find Your Perfect Fit
Understanding the 10E Bra Size
The 10E bra size is a unique combination of a smaller band size—typically fitting those with a more petite or narrow underbust measurement—and a fuller cup to accommodate a larger bust volume. In Australian sizing, the number "10" refers to your band size (your underbust measurement), while the letter "E" refers to your cup size (your bust volume). This bra size is ideal for fit women with a smaller frame and more bust projection. Whether you're navigating variations in sizes or exploring a wide range of options, getting the right fit can make all the difference.
Key Measurements for a Size 10E
- Underbust (Band Size): 68–72 cm
- Overbust (Bust Size): 98–100 cm
This combination of band size and cup size supports curvy women who need extra room in the bust without sacrificing a snug fit around the body.
International Bra Size Chart for 10E
| Region | Equivalent Size |
|---|---|
| AU/NZ | 10E |
| UK | 32DD |
| US | 32DD/E |
| EU | 70E |
| FR | 85E |
Need help converting? Speak to our team for personalised assistance or visit us in-store for expert bra fittings.
Sizing Guide: How to Measure
Finding your perfect fit starts with a simple tape measure. Our expert bra-fitting service is always here to help, but here’s how you can do it at home:
Band Size (Underbust):
Wrap the tape measure firmly around your ribcage, just under your bust.
Make sure it’s snug and parallel to the ground. Round to the nearest whole number.
If your underbust is 68–72 cm, you’re likely a size 10.
Bust Size (Overbust):
Measure around the fullest part of your bust while wearing a non-padded bra.
The difference between bust and band size determines your cup size.
You can also visit us in-store for virtual fittings or use our fitting guide online.
Sister Sizes for 10E
When you're in between or can't find your usual size, sister size options maintain the same cup volume with a different band:
- 8F (one band down, one cup up)
- 12DD (one band up, one cup down)
- Size 16C may also suit depending on body shape and style.
Best Bra Styles for 10E
10E is a versatile bra size, and we offer a huge range of bras to match your lifestyle and wardrobe. Here are some of our top picks:
- Lightly Padded Bras: Gentle shaping for a natural silhouette.
- Wireless Bras: For comfort with moderate support.
- Seamless Bras: A smooth finish under tight tops.
- Full Cup Bras: Reliable everyday styles with great coverage.
- Underwire Bras: For extra lift and definition.
- Push-Up Bras: Ideal for added cleavage and shaping.
- Sports Bras: Built for movement, ideal for curvy women needing support.
- Nursing Bras: Designed for comfort and convenience while breastfeeding.
Explore Styles Like:
- Chantelle C Magnifique Moulded Bra Nude
- PrimaDonna Deauville Full Cup Bra Cafe Latte
- Empreinte Verity Spacer T-Shirt Bra Blush
- Wacoal Back Appeal Soft Cup T-Shirt Bra Black
Featured Brands in 10E at The Foundation
Shop comfortable lingerie brands trusted by women across Australia:
- PrimaDonna
- Chantelle
- Simone Perele
- Triumph
- Empreinte
- Wacoal
- Samanta
- Corin
- Marie Jo
- Passionata
- Freya
- Berlei
- Lingadore
- Calvin Klein
- Panache
- Fantasie
- Anita
You’ll also find a wide range of fuller bust lingerie and swimwear for size 10E, so you're covered all year round.
Bra Size Deals & Offers
We regularly feature bra size deals and discounts, including size 30E 10E deals and specials across larger sizes. Don't miss out—subscribe to our newsletter and check out our collection for current offers.
Why Shop with The Foundation?
We go beyond the basics with:
- Personalised customer service
- Expert fitting bra sizing guidance
- Sizes across brands for consistent shopping
- Reliable returns service
- Easy checkout with secure payment options
- Payment over time available via Afterpay
- Fast delivery time Australia-wide
Shop the 10E Collection
Explore a wide range of sizes and styles designed to flatter your body and support your bust with precision. Shop Now and find the bra that empowers your every move.
Frequently Asked Questions
What does the "10" mean in 10E?
The "10" refers to the band size in Australian sizing, which fits an underbust measurement of approximately 68–72 cm.
Is 10E the same as 32DD?
Yes, in UK and US sizing systems, size 10E roughly converts to a 32DD.
How do I know if I need a sister size?
If the cup size fits but the band size feels too tight or loose, trying a sister size like 8F or 12DD can help.
What styles offer the best support for 10E?
Look for full cup bras, sports bras, and lightly padded bras—these styles balance comfort and structure, especially for curvy women.
Do all your brands carry size 10E?
Not all, but many of our featured brands like PrimaDonna, Wacoal, Chantelle, Fantasie, Marie Jo, and Panache carry size 10E bras regularly—availability may vary by season or collection.