Wacoal Brands - Freya, Fantasie, Elomi and Wacoal
The Wacoal family of brands—Wacoal, Fantasie, Freya, and Elomi—are globally recognised for their dedication to superior fit, inclusive sizing, and timeless design. Whether you need everyday comfort, specialised support, or something beautifully detailed, these four powerhouse labels offer something for every body and every style.
From the innovative Back Appeal Bra by Wacoal to the bold prints of Freya and the luxurious silhouettes from Fantasie, this collection celebrates diversity in both fit and fashion. Elomi brings unparalleled support for fuller figures, while Freya focuses on playful, youthful designs. Fantasie is known for elegant tailoring and timeless femininity, and Wacoal blends modern structure with high-tech materials for all-day ease. You’ll find thoughtful features like full back coverage, plunge bra styles, and smoothing lines across our handpicked lingerie collections.
At The Foundation, we’ve brought together the best of these brands to help you feel confident, supported, and stylish. From wire free bras to sculpting shapewear and supportive bras for larger cup sizes, the Wacoal brand family has it all—meticulously designed and made to move with you.
What makes the Wacoal family of brands special?
Each brand brings something unique: Wacoal is all about innovative fit and comfort-focused technology. Freya speaks to a younger, trend-driven audience with fun prints and plunging styles. Fantasie balances everyday elegance with supportive structure, and Elomi champions full-figure designs that never compromise on beauty or shape. Together, they represent a curated offering of premium lingerie for every stage of life.
Which styles are best for fuller busts?
If you're seeking extra support and shaping, Elomi and Fantasie have long been favourites for women with fuller busts. Elomi’s bras are designed specifically for curves with strong underbands, wider straps, and side support, while Fantasie features elegant underwire options up to FF+ cups. Freya also offers supportive bras with a playful twist, often in bold colours and graphic lace. For help finding the perfect fit, try our easy-to-use bra size calculator.
Are there comfortable, wire-free options?
Absolutely. Wacoal’s wire-free styles are renowned for blending softness with support. Look for options in the Halo Lace collection or breathable Spacer Bras from Freya and Fantasie. These wire free bras provide structure without stiffness—ideal for casual days, post-surgery needs, or simply elevated comfort.
Is this collection good for everyday wear?
Yes—these brands are designed with everyday wear in mind. They use soft yet durable fabrics like eco-friendly recycled lace, modal blends, and cotton-lined cups. Their styles range from seamless to sculpted, all made to move with you. With size ranges from AA to FF+, there’s a fit for every woman and every occasion. Many pieces include full back coverage for all-day comfort and smoothing support.
How do I choose the right size?
Each brand in this collection follows UK sizing, and we recommend using our Size Guide for international conversions. If you’re unsure, book a complimentary bra fitting at one of our stores. You can also explore our online bra size calculator for at-home guidance. We’re here to help you find a bra that feels as good as it looks.