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10B

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Front view of Chantelle Norah Chic Plunge T-Shirt Bra Black on model featuring graphic lace and comfortable plunge fit.
 
Front view of Chantelle Norah Chic Plunge T-Shirt Bra Black on model featuring graphic lace and comfortable plunge fit.
Chantelle Norah Chic Plunge T-Shirt Bra Black laid flat showing chic print lace and eco-friendly design.
Front view of Chantelle Norah Chic Plunge T-Shirt Bra Dusky Pink on model featuring chic lace and flattering plunge neckline.
 
Front view of Chantelle Norah Chic Plunge T-Shirt Bra Dusky Pink on model featuring chic lace and flattering plunge neckline.
Flat lay of Chantelle Norah Chic Plunge T-Shirt Bra Dusky Pink laid flat showing modern lace and eco-friendly design.
The Foundation’s Basic Invisible Memory Bra in Skin shown front-on, featuring smooth memory foam cups and a seamless fit.
 
The Foundation’s Basic Invisible Memory Bra in Skin shown front-on, featuring smooth memory foam cups and a seamless fit.
Back view of The Foundation’s Chantelle Memory Bra in Skin, showing supportive straps and a flat back band for all-day comfort.
Calvin Klein Liquid Touch Push Up Plunge Bra in Bare, worn by model—available at The Foundation for a seamless lift with lace trim and microfibre fabric.
 
Calvin Klein Liquid Touch Push Up Plunge Bra in Bare, worn by model—available at The Foundation for a seamless lift with lace trim and microfibre fabric.
Back view of full-body shot of Calvin Klein's Liquid Touch Push Up Plunge Bra in Bare with matching bottoms—supportive and smooth, from The Foundation.
Marie Jo Tom Padded Heart Shaped Bra in Cafe Latte – front view – The Foundation
 
Marie Jo Tom Padded Heart Shaped Bra in Cafe Latte – front view – The Foundation
Side view of Tom Convertible Bra in Cafe Latte with plunge neckline – The Foundation
Close up of The Foundation's Amourette Charm Non Wire Moulded Bra in black, showing padded lace cups and high apex design.
 
Close up of The Foundation's Amourette Charm Non Wire Moulded Bra in black, showing padded lace cups and high apex design.
The Foundation’s Amourette Charm Non Wire Moulded Bra Black styled with matching briefs on model, perfect for everyday comfort.
Front view of Calvin Klein’s Liquid Touch Push Up Plunge Bra in Black from The Foundation—plunge neckline with luxe microfibre and lace trim.
 
Front view of Calvin Klein’s Liquid Touch Push Up Plunge Bra in Black from The Foundation—plunge neckline with luxe microfibre and lace trim.
Back view of Liquid Touch Push Up Plunge Bra in Black by Calvin Klein—adjustable straps and hook closure shown, available at The Foundation.
Model wearing Chantelle Fleurs Satin Half Cup Bra in ivory, delicate lace and satin overlay, low neck bridal bra.
 
Model wearing Chantelle Fleurs Satin Half Cup Bra in ivory, delicate lace and satin overlay, low neck bridal bra.
Chantelle Fleurs Satin Half Cup Bra Satin Milk with matching tanga brief, bridal lingerie set, ivory lace and satin.
Close up of The Foundation’s Amourette Charm Non Wire Bra in Creamy Dream, showing lace-trimmed cups and soft padded design.
 
Close up of The Foundation’s Amourette Charm Non Wire Bra in Creamy Dream, showing lace-trimmed cups and soft padded design.
Back image of The Foundation’s Creamy Dream Amourette Charm Bra, featuring adjustable straps and lace panel band.
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Andora 3D Contour Bra Blush
Andora 3D Contour Bra Blush
Front view of LingaDore Daily Smooth Gel Push Up Bra in Blush featuring soft blush colour and natural lift.
 
Front view of LingaDore Daily Smooth Gel Push Up Bra in Blush featuring soft blush colour and natural lift.
Flat lay of LingaDore Daily Smooth Gel Push Up Bra in Blush, moulded cup close-up product image.
Chantelle Pulp Lush Plunge T-Shirt Bra in Black/Soft Pink, graphic floral lace, blush lining, supportive spacer foam cups.
 
Chantelle Pulp Lush Plunge T-Shirt Bra in Black/Soft Pink, graphic floral lace, blush lining, supportive spacer foam cups.
Front detail of Chantelle Lush Plunge T-Shirt Bra Black/Soft Pink, bold graphic lace, blush lining, supportive full cup.
Model in Chantelle Hedona Minimiser Bra Nude, front view showing seamless cups and natural rounded shape, comfort bra from The Foundation.
 
Model in Chantelle Hedona Minimiser Bra Nude, front view showing seamless cups and natural rounded shape, comfort bra from The Foundation.
Close-up of Chantelle Hedona Minimiser Bra Nude, focusing on smooth full-coverage cups and underwire detail, available at The Foundation.
Model wearing the Junoo Padded Balcony Bra Black from The Foundation, showing off Italian lace, balcony shape and a powerful, confident style
 
Model wearing the Junoo Padded Balcony Bra Black from The Foundation, showing off Italian lace, balcony shape and a powerful, confident style
Junoo Padded Balcony Bra Black from The Foundation, displayed flat to highlight delicate lace, straight neckline and sheer mesh details
Front view of model wearing Halo Lace Strapless Bra Nude, showcasing bandeau style and soft lace design
 
Front view of model wearing Halo Lace Strapless Bra Nude, showcasing bandeau style and soft lace design
Side view of Halo Lace Strapless Bra Nude on model, highlighting non-padded structure and convertible straps
Close-up of Calvin Klein Perfectly Fit T-Shirt Bra Bare in nude, featuring seamless moulded cups, adjustable straps, and underwire support.
 
Close-up of Calvin Klein Perfectly Fit T-Shirt Bra Bare in nude, featuring seamless moulded cups, adjustable straps, and underwire support.
Model wearing Calvin Klein Perfectly Fit T-Shirt Bra Bare, a smooth nude bra with supportive underwire and microfibre fabric.
Front view of Simone Perele Delice Strapless Bra in Blush from The Foundation – microfibre finish with seamless cups and tulle embroidery
 
Front view of Simone Perele Delice Strapless Bra in Blush from The Foundation – microfibre finish with seamless cups and tulle embroidery
Back view of blush strapless bra by Simone Perele – smooth silhouette with adjustable, removable straps
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Origins Half Cup Bra Golden Beige
Origins Half Cup Bra Golden Beige
Chantelle Orígins Half Cup Bra in White, white lace bra. pretty half cup bra, lace white balcony bra
 
Chantelle Orígins Half Cup Bra in White, white lace bra. pretty half cup bra, lace white balcony bra
Origins Half Cup Bra White
Model wearing Marie Jo Avero Padded Heart Shape Bra Scarlet with denim jacket showing heart-shaped cups and signature red check.
 
Model wearing Marie Jo Avero Padded Heart Shape Bra Scarlet with denim jacket showing heart-shaped cups and signature red check.
Close up of Marie Jo Avero Padded Heart Shape Bra Scarlet highlighting sleek check fabric and romantic daisy straps.
Chantelle Orígins Half Cup Bra in Blue Klein. Chantelle Day to Night. electric blue bra. half cup bra. balconette
 
Chantelle Orígins Half Cup Bra in Blue Klein. Chantelle Day to Night. electric blue bra. half cup bra. balconette
Origins Half Cup Bra Blue Klein
Model wearing Intrigue Half Cup Bra Disco Pink by Simone Perele, close-up showing pink bouquet embroidery from The Foundation.
 
Model wearing Intrigue Half Cup Bra Disco Pink by Simone Perele, close-up showing pink bouquet embroidery from The Foundation.
Flat lay of Intrigue Half Cup Bra Disco Pink by Simone Perele, highlighting unlined cups and scalloped edges, available at The Foundation.
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Jane Push Up Bra Natural
Side angle of model in Jane Push Up Bra Natural from The Foundation, showcasing adjustable straps and elegant lace details
Model wearing the Pila Covering Spacer Bra in Sailing Blue, showcasing its smooth 3D cups and clean neckline for a t-shirt-ready finish.
 
Model wearing the Pila Covering Spacer Bra in Sailing Blue, showcasing its smooth 3D cups and clean neckline for a t-shirt-ready finish.
Side profile highlighting the sheer tulle overlay on the molded spacer cups, offering a stylish and breathable layering effect.

10B Bra Size Collection | The Foundation

Understanding the 10B Bra Size

The 10B bra size is a specific fit in the Australian bra sizes system. The '10' refers to the band size, which fits snugly around a 65cm underbust. The 'B' cup reflects the cup volume, designed for those with a bust measurement of approximately 77–79cm. Compared to a 10C, it offers a shallower fit with less projection. Compared to an 8B, the 10B has a slightly looser band, offering a more relaxed fit around the torso while maintaining the same cup volume. This makes 10B ideal for petite frames seeking comfort and shape without compromising support.

Bra Size Conversion Table

Use this handy bra size conversion table to find your match across regions—especially useful if you love shopping international lingerie brands. Many global labels use different sizing systems, so knowing your equivalent size helps you find your best fit, whether you're shopping from Europe, the UK, or the US.

Region Equivalent Size
UK 30B
US 30B
EU 65B
FR 80B


How to Measure

Our bra sizing guide is here to help you find the correct bra size using a soft measuring tape:

  • Band Size: Wrap the measuring tape snugly around your ribcage, directly under the bust. Make sure the tape is level and in position. If it reads 65cm, your band size is 10.
  • Bust Measurement: Measure around the fullest part of your chest. Ensure the tape is parallel to the floor.

The difference between bust and band size determines your cup size. A 12-14cm difference generally indicates a B cup.

Understanding Sister Sizing

If your size isn’t available in a certain style, sister sizing is your secret weapon. Sister sizes have the same cup volume but vary in band fit:

  • 8C: Smaller band, same cup volume
  • 12A: Larger band, same cup volume

These alternate sizes help if you're in-between sizes or seeking different support levels. Our expert fitters are happy to assist if you're unsure.

Best Bra Styles for a 10B Fit

The Foundation offers a comprehensive range of bra styles tailored to your shape:

  • Wireless bras: Maximum comfort for daily wear
  • Lightly padded styles: Natural enhancement with subtle shape
  • Seamless designs: Invisible under clothing—perfect for fitted outfits
  • Stick-on bra size options: Ideal for strapless or backless looks

For style inspiration, explore customer favourites like the Simone Perele Delice Strapless Bra Blush or Chantelle Basic Invisible Covering Memory Bra Skin in 10B.

Available Brands in 10B Size

Explore our finest range of bras from globally trusted names in lingerie:

  • Chantelle
  • Calvin Klein
  • Passionata
  • Wacoal
  • Royce
  • Berlei
  • Lingadore
  • Marie Jo
  • PrimaDonna
  • Simone Perele
  • Triumph

These brands range from timeless classics to trend-forward designs. Bestsellers like the Marie Jo Avero Padded Balcony Bra and the Wacoal Embrace Lace Bralette are especially popular in size 10B, thanks to their superior fit and versatile styling. Each piece is crafted to suit Australian bra sizing standards and support your every movement.

Shop Bras in 10B

Whether you’re after reliable daily support or something sleek for special occasions, our 10B bra collection has it covered. From everyday underwear essentials to elegant pieces, you’ll find it here. Every product is carefully curated for quality, style, and long-lasting comfort.

Use filters to sort by brand, padding, style, or occasion. It’s the easiest way to find your perfect match faster.

Shop Now to experience lingerie tailored to your shape, comfort, and lifest

FAQs

What is a 10B in Australian bra sizes?

A 10B corresponds to a 65cm band size and a 77–79cm bust measurement.

What is my sister size if 10B is unavailable?

Try 8C for a tighter band or 12A for a looser band—both have the same cup volume.

How do I know I’m wearing the correct bra size?

Use a measuring tape to check your body measurements. Ensure the tape is level and not too tight or loose. If in doubt, visit us in-store for personalised fittings.

Can I use this guide for stick-on or strapless bras?

Yes. Stick-on bra sizes follow the same bra size systems, but fit may differ by brand and style.

Where can I find a full lingerie size guide?

Visit our Lingerie Size Guide for help with bust, waist, and hip measurements. Our team is also available to assist online or in-store.