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10B

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Jane Half Padded Balcony Bra Bois De Rose
Jane Half Padded Balcony Bra Bois De Rose
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Essentiel Multi Strapless Bra Peau Rose
Model wearing Essentiel Multi Strapless Bra Peau Rose, front close-up showing bandeau and moulded cup design.
Side profile of the Caresse Soft Cup Bralette showing wireless comfort—The Foundation
 
Side profile of the Caresse Soft Cup Bralette showing wireless comfort—The Foundation
Back view of Caresse Soft Cup Bra with scalloped lace trim and adjustable straps—The Foundation
Chantelle Festivité Plunging T-Shirt Bra in Golden Beige – front model view, photographed for The Foundation
 
Chantelle Festivité Plunging T-Shirt Bra in Golden Beige – front model view, photographed for The Foundation
Golden Beige Chantelle plunge bra – angled side profile, captured for The Foundation
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Abellia Plunge Push Up Bra Gardenia
Abellia Plunge Push Up Bra Gardenia
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Comete Plunging Moulded Underwire Bra Sable Rose
Comete Plunging Moulded Underwire Bra Sable Rose
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Andora 3D Contour Bra Black
Andora 3D Contour Bra Black
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Comete Plunging Moulded Underwire Bra Black
Comete Plunging Moulded Underwire Bra Black
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Champs Elysees Half Cup Balcony Bra Sweet Velvet
Champs Elysees Half Cup Balcony Bra Sweet Velvet
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Perfectly Fit T-Shirt Bra Cedar
Perfectly Fit T-Shirt Bra Cedar
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Encantata Padded Plunge Bra Black/Canale
Encantata Padded Plunge Bra Black/Canale
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Perfectly Fit Push Up Plunge Bra Black
Perfectly Fit Push Up Plunge Bra Black
Marie Jo Yoly Heart Shaped T-Shirt Bra in Jewel Green with fuchsia lace, lightly padded with embroidered cups and bold contrast trims.
 
Marie Jo Yoly Heart Shaped T-Shirt Bra in Jewel Green with fuchsia lace, lightly padded with embroidered cups and bold contrast trims.
Marie Jo Yoly Heart Shaped T-Shirt Bra in Jewel Green with fuchsia lace, lightly padded with embroidered cups and bold contrast trims.
Smiling model wearing Royce Comfi Cotton Wirefree Press Stud Front Open Bra Blush, showing soft blush cotton and gentle bust shaping, from The Foundation.
 
Smiling model wearing Royce Comfi Cotton Wirefree Press Stud Front Open Bra Blush, showing soft blush cotton and gentle bust shaping, from The Foundation.
Younger model in Royce Comfi Cotton Wirefree Press Stud Front Open Bra Blush, demonstrating front press stud closure and full coverage fit, at The Foundation.

Younger model in Royce Comfi Cotton Wirefree Press Stud Front Open Bra Blush, demonstrating front press stud closure and full coverage fit, at The Foundation.
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Hanro Moments Soft Cup Bra White
Hanro Moments Soft Cup Bra White
Front view of the Fleurs Half Cup Balcony Bra in Tender Yellow – sheer floral embroidery and delicate French lingerie.
 
Front view of the Fleurs Half Cup Balcony Bra in Tender Yellow – sheer floral embroidery and delicate French lingerie.
Back view of the Fleurs Balcony Bra in Tender Yellow, U-shaped back and gold-ring adjustable straps.
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Romance Wirefree Support T-Shirt Bra Golden Beige
smooth wirefree bra, non wire t-shirt bra, moulded wirefree t-shirt bra, large cup wire free bra, big boobs wirefree bra
Berlei Electrify Mesh underwire sports bra in nude glow for women Style YYN7  for high impact sports
 
Berlei Electrify Mesh underwire sports bra in nude glow for women Style YYN7  for high impact sports
Berlei Electrify Mesh underwire sports bra in nude glow for women Style YYN7  for high impact sports with cross back
Berlei electrify mesh underwire sports bra for women in black YYN7
 
Berlei electrify mesh underwire sports bra for women in black YYN7
Berlei electrify mesh underwire sports bra for women in black YYN7 cross back straps
Panache Endurance Sports Bra in Black front view, showing smooth cups and V-neckline.
 
Panache Endurance Sports Bra in Black front view, showing smooth cups and V-neckline.
front view of Model wearing the Endurance Wired Sports Bra in Black highlighting the sporty cut and fit.
Woman wearing the Electrify Mesh Underwire Sports Bra in Soft Powder, front view with sports styling, available at The Foundation.
 
Woman wearing the Electrify Mesh Underwire Sports Bra in Soft Powder, front view with sports styling, available at The Foundation.
Active woman outdoors in the Electrify Mesh Underwire Sports Bra Soft Powder, highlighting comfort and support from The Foundation.
Close-up of Simone Perele Intrigue Half Cup Bra in Cinder Blue, revealing intricate blue floral embroidery and tulle detail, exclusive to The Foundation.
 
Close-up of Simone Perele Intrigue Half Cup Bra in Cinder Blue, revealing intricate blue floral embroidery and tulle detail, exclusive to The Foundation.
Confident model wearing Simone Perele Intrigue Half Cup Bra Cinder Blue, paired with matching briefs, chic and contemporary at The Foundation.
Model smiling in Anita Extreme Control Sports Bra Desert Nude, wirefree fit with ergonomic straps and piqué fabric, as styled by The Foundation.
 
Model smiling in Anita Extreme Control Sports Bra Desert Nude, wirefree fit with ergonomic straps and piqué fabric, as styled by The Foundation.
Close-up of Anita Extreme Control Sports Bra Desert Nude, showing seamless cups and supportive microfibre band from The Foundation.
Model wearing Anita Livia Wirefree Mastectomy Bra Haut, showing elegant lace and smooth fit, post-surgery comfort by The Foundation.
 
Model wearing Anita Livia Wirefree Mastectomy Bra Haut, showing elegant lace and smooth fit, post-surgery comfort by The Foundation.
Close-up of Anita Livia Wirefree Mastectomy Bra Haut, highlighting upper cup lace, glossy fabric, and cotton breast form pocket at The Foundation.

10B Bra Size Collection | The Foundation

Understanding the 10B Bra Size

The 10B bra size is a specific fit in the Australian bra sizes system. The '10' refers to the band size, which fits snugly around a 65cm underbust. The 'B' cup reflects the cup volume, designed for those with a bust measurement of approximately 77–79cm. Compared to a 10C, it offers a shallower fit with less projection. Compared to an 8B, the 10B has a slightly looser band, offering a more relaxed fit around the torso while maintaining the same cup volume. This makes 10B ideal for petite frames seeking comfort and shape without compromising support.

Bra Size Conversion Table

Use this handy bra size conversion table to find your match across regions—especially useful if you love shopping international lingerie brands. Many global labels use different sizing systems, so knowing your equivalent size helps you find your best fit, whether you're shopping from Europe, the UK, or the US.

Region Equivalent Size
UK 30B
US 30B
EU 65B
FR 80B


How to Measure

Our bra sizing guide is here to help you find the correct bra size using a soft measuring tape:

  • Band Size: Wrap the measuring tape snugly around your ribcage, directly under the bust. Make sure the tape is level and in position. If it reads 65cm, your band size is 10.
  • Bust Measurement: Measure around the fullest part of your chest. Ensure the tape is parallel to the floor.

The difference between bust and band size determines your cup size. A 12-14cm difference generally indicates a B cup.

Understanding Sister Sizing

If your size isn’t available in a certain style, sister sizing is your secret weapon. Sister sizes have the same cup volume but vary in band fit:

  • 8C: Smaller band, same cup volume
  • 12A: Larger band, same cup volume

These alternate sizes help if you're in-between sizes or seeking different support levels. Our expert fitters are happy to assist if you're unsure.

Best Bra Styles for a 10B Fit

The Foundation offers a comprehensive range of bra styles tailored to your shape:

  • Wireless bras: Maximum comfort for daily wear
  • Lightly padded styles: Natural enhancement with subtle shape
  • Seamless designs: Invisible under clothing—perfect for fitted outfits
  • Stick-on bra size options: Ideal for strapless or backless looks

For style inspiration, explore customer favourites like the Simone Perele Delice Strapless Bra Blush or Chantelle Basic Invisible Covering Memory Bra Skin in 10B.

Available Brands in 10B Size

Explore our finest range of bras from globally trusted names in lingerie:

  • Chantelle
  • Calvin Klein
  • Passionata
  • Wacoal
  • Royce
  • Berlei
  • Lingadore
  • Marie Jo
  • PrimaDonna
  • Simone Perele
  • Triumph

These brands range from timeless classics to trend-forward designs. Bestsellers like the Marie Jo Avero Padded Balcony Bra and the Wacoal Embrace Lace Bralette are especially popular in size 10B, thanks to their superior fit and versatile styling. Each piece is crafted to suit Australian bra sizing standards and support your every movement.

Shop Bras in 10B

Whether you’re after reliable daily support or something sleek for special occasions, our 10B bra collection has it covered. From everyday underwear essentials to elegant pieces, you’ll find it here. Every product is carefully curated for quality, style, and long-lasting comfort.

Use filters to sort by brand, padding, style, or occasion. It’s the easiest way to find your perfect match faster.

Shop Now to experience lingerie tailored to your shape, comfort, and lifest

FAQs

What is a 10B in Australian bra sizes?

A 10B corresponds to a 65cm band size and a 77–79cm bust measurement.

What is my sister size if 10B is unavailable?

Try 8C for a tighter band or 12A for a looser band—both have the same cup volume.

How do I know I’m wearing the correct bra size?

Use a measuring tape to check your body measurements. Ensure the tape is level and not too tight or loose. If in doubt, visit us in-store for personalised fittings.

Can I use this guide for stick-on or strapless bras?

Yes. Stick-on bra sizes follow the same bra size systems, but fit may differ by brand and style.

Where can I find a full lingerie size guide?

Visit our Lingerie Size Guide for help with bust, waist, and hip measurements. Our team is also available to assist online or in-store.