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10B

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Panache Endurance Sports Bra in Black front view, showing smooth cups and V-neckline.
 
Panache Endurance Sports Bra in Black front view, showing smooth cups and V-neckline.
front view of Model wearing the Endurance Wired Sports Bra in Black highlighting the sporty cut and fit.
Woman wearing the Electrify Mesh Underwire Sports Bra in Soft Powder, front view with sports styling, available at The Foundation.
 
Woman wearing the Electrify Mesh Underwire Sports Bra in Soft Powder, front view with sports styling, available at The Foundation.
Active woman outdoors in the Electrify Mesh Underwire Sports Bra Soft Powder, highlighting comfort and support from The Foundation.
Confident model in Anita Extreme Control Sports Bra Black, showing wirefree sculpted fit and maximum support, photographed by The Foundation.
 
Confident model in Anita Extreme Control Sports Bra Black, showing wirefree sculpted fit and maximum support, photographed by The Foundation.
Close-up of Anita Extreme Control Sports Bra Black, highlighting high neckline and ergonomic straps, product image from The Foundation.
Berlei Barely There Contour Bra in Black, classic t-shirt bra with seamless contoured cups, worn by model, available at The Foundation.
 
Berlei Barely There Contour Bra in Black, classic t-shirt bra with seamless contoured cups, worn by model, available at The Foundation.
Side view of Berlei Barely There Contour Bra Black, highlighting smooth silhouette and comfy straps, The Foundation lingerie.
Front view of Jhana Balcony Bra Black from The Foundation, featuring striking graphic lace and demi cup shape for a modern, wow-factor look
 
Front view of Jhana Balcony Bra Black from The Foundation, featuring striking graphic lace and demi cup shape for a modern, wow-factor look
Model wearing Jhana Balcony Bra Black from The Foundation, angled front view highlighting low-cut demi cup and stunning lace design
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Jane Padded Balcony Bra Black
Jane Padded Balcony Bra Black
Model wearing the Jane Padded Heart Shape Bra in Velvet Blue, highlighting the deep plunge neckline and embroidered cups.
 
Model wearing the Jane Padded Heart Shape Bra in Velvet Blue, highlighting the deep plunge neckline and embroidered cups.
Front view of Jane Padded Heart Shape Bra Velvet Blue from The Foundation, featuring feminine plunge and delicate embroidery
Front view of Marie Jo Tom Mini Padded Plunge Bra in Empire Green, featuring signature circle detailing and double straps
 
Front view of Marie Jo Tom Mini Padded Plunge Bra in Empire Green, featuring signature circle detailing and double straps
Side angle of Tom Mini Padded Plunge Bra in dark green, highlighting flirty plunge shape and textured fabric
Front view of The Foundation’s Champs Elysees Half Cup Balcony Bra in Black, showcasing sheer embroidered tulle and unlined cups.
 
Front view of The Foundation’s Champs Elysees Half Cup Balcony Bra in Black, showcasing sheer embroidered tulle and unlined cups.
close up of the Champs Elysees Balcony Bra in Black by The Foundation, featuring detailed French lace and demi-cup design.
Model wearing Berlei Barely There Contour Bra Skin – seamless, comfy t-shirt bra with full-cup support.
 
Model wearing Berlei Barely There Contour Bra Skin – seamless, comfy t-shirt bra with full-cup support.
Berlei Barely There Bra in Skin – side view showing cushioned straps and a smooth silhouette.
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Jane Padded Heart Shape Bra Bois De Rose
Jane Padded Heart Shape Bra Bois De Rose
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Jane Half Padded Balcony Bra Bois De Rose
Jane Half Padded Balcony Bra Bois De Rose
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Essentiel Multi Strapless Bra Peau Rose
Model wearing Essentiel Multi Strapless Bra Peau Rose, front close-up showing bandeau and moulded cup design.
Side profile of the Caresse Soft Cup Bralette showing wireless comfort—The Foundation
 
Side profile of the Caresse Soft Cup Bralette showing wireless comfort—The Foundation
Back view of Caresse Soft Cup Bra with scalloped lace trim and adjustable straps—The Foundation
Chantelle Festivité Plunging T-Shirt Bra in Golden Beige – front model view, photographed for The Foundation
 
Chantelle Festivité Plunging T-Shirt Bra in Golden Beige – front model view, photographed for The Foundation
Golden Beige Chantelle plunge bra – angled side profile, captured for The Foundation
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Bella II Half Cup Bra Beige
Bella II Half Cup Bra Beige
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Poesie Half Cup Bra Lily
Poesie Half Cup Bra Lily
A woman modeling a black strapless bandeau bra and matching black underwear against a solid gray studio background.
 
A woman modeling a black strapless bandeau bra and matching black underwear against a solid gray studio background.
Perfectly Fit Strapless Demi Bra Black
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Perfectly Fit Strapless Demi Bra Cedar
Perfectly Fit Strapless Demi Bra Cedar
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Jane Push Up Bra Peacock
Jane Push Up Bra Peacock
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Norah Chic Plunge T-Shirt Bra Candy Pink
Norah Chic Plunge T-Shirt Bra Candy Pink
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Lush Plunge T-Shirt Bra Magic Unicorn
Lush Plunge T-Shirt Bra Magic Unicorn
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Origins Half Cup Bra Ruby Pink
Origins Half Cup Bra Ruby Pink
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Abellia Plunge Push Up Bra Gardenia
Abellia Plunge Push Up Bra Gardenia

10B Bra Size Collection | The Foundation

Understanding the 10B Bra Size

The 10B bra size is a specific fit in the Australian bra sizes system. The '10' refers to the band size, which fits snugly around a 65cm underbust. The 'B' cup reflects the cup volume, designed for those with a bust measurement of approximately 77–79cm. Compared to a 10C, it offers a shallower fit with less projection. Compared to an 8B, the 10B has a slightly looser band, offering a more relaxed fit around the torso while maintaining the same cup volume. This makes 10B ideal for petite frames seeking comfort and shape without compromising support.

Bra Size Conversion Table

Use this handy bra size conversion table to find your match across regions—especially useful if you love shopping international lingerie brands. Many global labels use different sizing systems, so knowing your equivalent size helps you find your best fit, whether you're shopping from Europe, the UK, or the US.

Region Equivalent Size
UK 30B
US 30B
EU 65B
FR 80B


How to Measure

Our bra sizing guide is here to help you find the correct bra size using a soft measuring tape:

  • Band Size: Wrap the measuring tape snugly around your ribcage, directly under the bust. Make sure the tape is level and in position. If it reads 65cm, your band size is 10.
  • Bust Measurement: Measure around the fullest part of your chest. Ensure the tape is parallel to the floor.

The difference between bust and band size determines your cup size. A 12-14cm difference generally indicates a B cup.

Understanding Sister Sizing

If your size isn’t available in a certain style, sister sizing is your secret weapon. Sister sizes have the same cup volume but vary in band fit:

  • 8C: Smaller band, same cup volume
  • 12A: Larger band, same cup volume

These alternate sizes help if you're in-between sizes or seeking different support levels. Our expert fitters are happy to assist if you're unsure.

Best Bra Styles for a 10B Fit

The Foundation offers a comprehensive range of bra styles tailored to your shape:

  • Wireless bras: Maximum comfort for daily wear
  • Lightly padded styles: Natural enhancement with subtle shape
  • Seamless designs: Invisible under clothing—perfect for fitted outfits
  • Stick-on bra size options: Ideal for strapless or backless looks

For style inspiration, explore customer favourites like the Simone Perele Delice Strapless Bra Blush or Chantelle Basic Invisible Covering Memory Bra Skin in 10B.

Available Brands in 10B Size

Explore our finest range of bras from globally trusted names in lingerie:

  • Chantelle
  • Calvin Klein
  • Passionata
  • Wacoal
  • Royce
  • Berlei
  • Lingadore
  • Marie Jo
  • PrimaDonna
  • Simone Perele
  • Triumph

These brands range from timeless classics to trend-forward designs. Bestsellers like the Marie Jo Avero Padded Balcony Bra and the Wacoal Embrace Lace Bralette are especially popular in size 10B, thanks to their superior fit and versatile styling. Each piece is crafted to suit Australian bra sizing standards and support your every movement.

Shop Bras in 10B

Whether you’re after reliable daily support or something sleek for special occasions, our 10B bra collection has it covered. From everyday underwear essentials to elegant pieces, you’ll find it here. Every product is carefully curated for quality, style, and long-lasting comfort.

Use filters to sort by brand, padding, style, or occasion. It’s the easiest way to find your perfect match faster.

Shop Now to experience lingerie tailored to your shape, comfort, and lifest

FAQs

What is a 10B in Australian bra sizes?

A 10B corresponds to a 65cm band size and a 77–79cm bust measurement.

What is my sister size if 10B is unavailable?

Try 8C for a tighter band or 12A for a looser band—both have the same cup volume.

How do I know I’m wearing the correct bra size?

Use a measuring tape to check your body measurements. Ensure the tape is level and not too tight or loose. If in doubt, visit us in-store for personalised fittings.

Can I use this guide for stick-on or strapless bras?

Yes. Stick-on bra sizes follow the same bra size systems, but fit may differ by brand and style.

Where can I find a full lingerie size guide?

Visit our Lingerie Size Guide for help with bust, waist, and hip measurements. Our team is also available to assist online or in-store.