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10B

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Front view of Marie Jo Junoo Wire Bra Black from The Foundation, featuring delicate Italian lace and sheer mesh for a feminine, modern look
 
Front view of Marie Jo Junoo Wire Bra Black from The Foundation, featuring delicate Italian lace and sheer mesh for a feminine, modern look
Model wearing Marie Jo Junoo Wire Bra Black from The Foundation, relaxed pose highlighting bold lace design and confidence-boosting fit
Model wearing Marie Jo Melipha Balcony Vertical Seam Bra in Vivid Green, showing off romantic lace details and supportive half-cup design.
 
Model wearing Marie Jo Melipha Balcony Vertical Seam Bra in Vivid Green, showing off romantic lace details and supportive half-cup design.
Flat lay of vivid green Melipha Balcony Bra with underwire support, showcasing vertical seams and floral lace.
Front view of Saga Half Cup Bra Lipstick from The Foundation, showing vibrant lipstick red colour and detailed guipure lace
 
Front view of Saga Half Cup Bra Lipstick from The Foundation, showing vibrant lipstick red colour and detailed guipure lace
Saga Half Cup Bra Lipstick from The Foundation displayed flat, highlighting demi cup shape and beautiful embroidered details
Side angle of Fleurs Half Cup Balcony Bra Leo Print from The Foundation, showcasing vertical seam and supportive leotard back
 
Side angle of Fleurs Half Cup Balcony Bra Leo Print from The Foundation, showcasing vertical seam and supportive leotard back
Front view of model in Fleurs Half Cup Balcony Bra Leo Print from The Foundation, highlighting demi neckline and transparent cups
Model wearing Jane Half Padded Balcony Bra Velvet Blue from The Foundation, showing delicate embroidery and elegant blue lace
 
Model wearing Jane Half Padded Balcony Bra Velvet Blue from The Foundation, showing delicate embroidery and elegant blue lace
Front view of Jane Half Padded Balcony Bra Velvet Blue from The Foundation, highlighting half padded cups and luxurious embroidered details
Model wearing the Jane Padded Heart Shape Bra in Velvet Blue, highlighting the deep plunge neckline and embroidered cups.
 
Model wearing the Jane Padded Heart Shape Bra in Velvet Blue, highlighting the deep plunge neckline and embroidered cups.
Front view of Jane Padded Heart Shape Bra Velvet Blue from The Foundation, featuring feminine plunge and delicate embroidery
Front view of Reve 3D Plunge Contour Bra Black, showing smooth underwired cups and plunge neckline
 
Front view of Reve 3D Plunge Contour Bra Black, showing smooth underwired cups and plunge neckline
Flat lay of Reve 3D Plunge Contour Bra Black, highlighting t-shirt bra shape and scalloped lace trim
Front view of the Maddie Half Cup Memory Bra in Soft Pink by Passionata, featuring floral lace and memory foam—available at The Foundation Australia.
 
Front view of the Maddie Half Cup Memory Bra in Soft Pink by Passionata, featuring floral lace and memory foam—available at The Foundation Australia.
Back view of the Maddie Memory Foam Bra Soft Pink by Passionata, showcasing leotard back and adjustable straps—shop this piece at The Foundation.
Model wearing Maddie Plunge T-Shirt Bra in Soft Pink with floral lace, showcasing a low plunge neckline.
 
Model wearing Maddie Plunge T-Shirt Bra in Soft Pink with floral lace, showcasing a low plunge neckline.
Back view of Maddie Plunge T-Shirt Bra Soft Pink showing striped tulle back and leotard-style support.
Front view of model wearing the Maddie Plunge T-Shirt Bra Black with floral lace and a low-cut neckline.
 
Front view of model wearing the Maddie Plunge T-Shirt Bra Black with floral lace and a low-cut neckline.
Back view of Maddie Plunge T-Shirt Bra Black showing striped tulle and leotard-style back design.
Woman wearing a black lace bralette against a plain background
 
Woman wearing a black lace bralette against a plain background
Woman wearing a black lace bra and panties set against a plain background
Woman wearing a beige lace bra and panties set against a plain background
 
Woman wearing a beige lace bra and panties set against a plain background
Back view of a woman wearing a beige lace bra and panties set against a plain background
Front view of The Foundation’s Champs Elysees Half Cup Balcony Bra in Black, showcasing sheer embroidered tulle and unlined cups.
 
Front view of The Foundation’s Champs Elysees Half Cup Balcony Bra in Black, showcasing sheer embroidered tulle and unlined cups.
close up of the Champs Elysees Balcony Bra in Black by The Foundation, featuring detailed French lace and demi-cup design.
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Hedona Minimiser Bra Black
Hedona Minimiser Bra Black
Berlei Understate Wirefree Bra in Black—available at The Foundation, designed for everyday comfort and invisibility under clothes.
 
Berlei Understate Wirefree Bra in Black—available at The Foundation, designed for everyday comfort and invisibility under clothes.
Back view of the Berlei Understate Wirefree Bra in Black from The Foundation—features smoothing side bands and soft, secure straps.
Berlei Understate Wirefree Bra in Nude—find this comfy, invisible-fit bra for A-E cups, perfect for everyday support.
 
Berlei Understate Wirefree Bra in Nude—find this comfy, invisible-fit bra for A-E cups, perfect for everyday support.
Close up of Berlei Understate Wirefree Bra Nude—soft neckline and smooth lines for seamless wear under clothes.
Marie Jo Manyla Plunge Bra in Night Grey, featuring romantic lace and featherlight fabric for a second-skin feel.
 
Marie Jo Manyla Plunge Bra in Night Grey, featuring romantic lace and featherlight fabric for a second-skin feel.
Side view of the Manyla Plunge Bra Night Grey by Marie Jo, soft, supportive, and beautifully laced.
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Jane Padded Heart Shape Bra Bois De Rose
Jane Padded Heart Shape Bra Bois De Rose
Model wearing Simone Perele Delice Half Cup Bra in Prestige Blue, sheer embroidered lace demi cup.
 
Model wearing Simone Perele Delice Half Cup Bra in Prestige Blue, sheer embroidered lace demi cup.
Back view of the Delice Half Cup Lace Bra in Prestige Blue, chic floral straps and sculpted shape.
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Caresse Soft Cup Bra Peau Rose
Caresse Soft Cup Bra Peau Rose
Front view of Maddie Half Cup Bra in Soft Pink lace – The Foundation
 
Front view of Maddie Half Cup Bra in Soft Pink lace – The Foundation
Back view of Passionata Maddie Bra with U-shaped tulle back – The Foundation
Marie Jo Tom Heart Shaped Bra in Scarlet – front view – The Foundation
 
Marie Jo Tom Heart Shaped Bra in Scarlet – front view – The Foundation
Side angle of Tom Convertible Bra in Scarlet showing deep plunge – The Foundation
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Jane Push Up Bra Black
Jane Push Up Bra Black
Simone Perele Karma 3D Plunge Bra in natural worn with briefs, available at The Foundation—soft lace and second-skin comfort for daily wear.
 
Simone Perele Karma 3D Plunge Bra in natural worn with briefs, available at The Foundation—soft lace and second-skin comfort for daily wear.
Front view of Karma 3D Moulded Bra in natural by Simone Perele, featuring scalloped lace and breathable cups—shop now at The Foundation.

10B Bra Size Collection | The Foundation

Understanding the 10B Bra Size

The 10B bra size is a specific fit in the Australian bra sizes system. The '10' refers to the band size, which fits snugly around a 65cm underbust. The 'B' cup reflects the cup volume, designed for those with a bust measurement of approximately 77–79cm. Compared to a 10C, it offers a shallower fit with less projection. Compared to an 8B, the 10B has a slightly looser band, offering a more relaxed fit around the torso while maintaining the same cup volume. This makes 10B ideal for petite frames seeking comfort and shape without compromising support.

Bra Size Conversion Table

Use this handy bra size conversion table to find your match across regions—especially useful if you love shopping international lingerie brands. Many global labels use different sizing systems, so knowing your equivalent size helps you find your best fit, whether you're shopping from Europe, the UK, or the US.

Region Equivalent Size
UK 30B
US 30B
EU 65B
FR 80B


How to Measure

Our bra sizing guide is here to help you find the correct bra size using a soft measuring tape:

  • Band Size: Wrap the measuring tape snugly around your ribcage, directly under the bust. Make sure the tape is level and in position. If it reads 65cm, your band size is 10.
  • Bust Measurement: Measure around the fullest part of your chest. Ensure the tape is parallel to the floor.

The difference between bust and band size determines your cup size. A 12-14cm difference generally indicates a B cup.

Understanding Sister Sizing

If your size isn’t available in a certain style, sister sizing is your secret weapon. Sister sizes have the same cup volume but vary in band fit:

  • 8C: Smaller band, same cup volume
  • 12A: Larger band, same cup volume

These alternate sizes help if you're in-between sizes or seeking different support levels. Our expert fitters are happy to assist if you're unsure.

Best Bra Styles for a 10B Fit

The Foundation offers a comprehensive range of bra styles tailored to your shape:

  • Wireless bras: Maximum comfort for daily wear
  • Lightly padded styles: Natural enhancement with subtle shape
  • Seamless designs: Invisible under clothing—perfect for fitted outfits
  • Stick-on bra size options: Ideal for strapless or backless looks

For style inspiration, explore customer favourites like the Simone Perele Delice Strapless Bra Blush or Chantelle Basic Invisible Covering Memory Bra Skin in 10B.

Available Brands in 10B Size

Explore our finest range of bras from globally trusted names in lingerie:

  • Chantelle
  • Calvin Klein
  • Passionata
  • Wacoal
  • Royce
  • Berlei
  • Lingadore
  • Marie Jo
  • PrimaDonna
  • Simone Perele
  • Triumph

These brands range from timeless classics to trend-forward designs. Bestsellers like the Marie Jo Avero Padded Balcony Bra and the Wacoal Embrace Lace Bralette are especially popular in size 10B, thanks to their superior fit and versatile styling. Each piece is crafted to suit Australian bra sizing standards and support your every movement.

Shop Bras in 10B

Whether you’re after reliable daily support or something sleek for special occasions, our 10B bra collection has it covered. From everyday underwear essentials to elegant pieces, you’ll find it here. Every product is carefully curated for quality, style, and long-lasting comfort.

Use filters to sort by brand, padding, style, or occasion. It’s the easiest way to find your perfect match faster.

Shop Now to experience lingerie tailored to your shape, comfort, and lifest

FAQs

What is a 10B in Australian bra sizes?

A 10B corresponds to a 65cm band size and a 77–79cm bust measurement.

What is my sister size if 10B is unavailable?

Try 8C for a tighter band or 12A for a looser band—both have the same cup volume.

How do I know I’m wearing the correct bra size?

Use a measuring tape to check your body measurements. Ensure the tape is level and not too tight or loose. If in doubt, visit us in-store for personalised fittings.

Can I use this guide for stick-on or strapless bras?

Yes. Stick-on bra sizes follow the same bra size systems, but fit may differ by brand and style.

Where can I find a full lingerie size guide?

Visit our Lingerie Size Guide for help with bust, waist, and hip measurements. Our team is also available to assist online or in-store.