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10B

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Front view of model wearing Halo Lace Strapless Bra Black, showcasing bandeau style and delicate lace texture
 
Front view of model wearing Halo Lace Strapless Bra Black, showcasing bandeau style and delicate lace texture
Halo Lace Strapless Bra - Non Padded by Wacoal
Close up of The Foundation’s Amourette Charm Non Wire Moulded Bra in Rust, showing the flattering shape and lace detailing.
 
Close up of The Foundation’s Amourette Charm Non Wire Moulded Bra in Rust, showing the flattering shape and lace detailing.
Side view of The Foundation's Amourette Charm Bra in Rust, featuring smooth lace cups and supportive straps.
The Foundation’s Chantelle Basic Invisible Memory Bra in Black—featuring a smooth, moulded cup for everyday support.
 
The Foundation’s Chantelle Basic Invisible Memory Bra in Black—featuring a smooth, moulded cup for everyday support.
Back view of the Basic Invisible Bra from The Foundation, showing adjustable straps and seamless finish in timeless black.
Model wearing Calvin Klein Perfectly Fit T-Shirt Bra Black, a seamless underwire bra with soft moulded cups, adjustable straps, and smooth finish.
 
Model wearing Calvin Klein Perfectly Fit T-Shirt Bra Black, a seamless underwire bra with soft moulded cups, adjustable straps, and smooth finish.
Back view of model in Calvin Klein Perfectly Fit T-Shirt Bra Black, showing adjustable straps and logo detail on the band.
side view of the Pila Spacer Bra in Love Pink/Peach featuring soft tulle and full coverage – The Foundation.
 
side view of the Pila Spacer Bra in Love Pink/Peach featuring soft tulle and full coverage – The Foundation.
front view of Model wearing the Pila Spacer Bra in Love Pink/Peach, showcasing a full-coverage, breathable fit – The Foundation.
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Jane Padded Heart Shape Bra Natural
Front view of Marie Jo Jane Padded Heart Shape Bra in Natural – The Foundation
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Jane Padded Heart Shape Bra Black
Marie Jo Jane Heart Shape Contour Bra in black, showing delicate embroidery and lightly padded cups for a smooth, rounded silhouette.
Model wearing the Chantelle Festivité Plunging T-Shirt Bra in Noir – photographed for The Foundation
 
Model wearing the Chantelle Festivité Plunging T-Shirt Bra in Noir – photographed for The Foundation
Model wearing the Chantelle Festivité Plunging T-Shirt Bra in Noir – photographed for The Foundation. close up
Model wearing Simone Pérèle Delice Strapless Bra in Moonlight from The Foundation, featuring smooth microfibre cups and embroidered tulle detailing. front view
 
Model wearing Simone Pérèle Delice Strapless Bra in Moonlight from The Foundation, featuring smooth microfibre cups and embroidered tulle detailing. front view
Model wearing Simone Pérèle Delice Strapless Bra in Moonlight from The Foundation, featuring smooth microfibre cups and embroidered tulle detailing. back view
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Perfectly Fit Push Up Plunge Bra Cedar
Perfectly Fit Push Up Plunge Bra Cedar
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Avero Padded Heart Shape Bra Ivory Petal
Avero Padded Heart Shape Bra Ivory Petal
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Milao Padded Heartshape Bra Shadow Grey
Milao Padded Heartshape Bra Shadow Grey
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Jane Padded Balcony Bra Natural
Side angle of Model wearing the Jane Padded Balcony Bra in Natural, showing lace detailing beneath the bust and smooth contour cups.
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Champs Elysees Half Cup Balcony Bra Eden Green
Champs Elysees Half Cup Balcony Bra Eden Green
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Champs Elysees Half Cup Balcony Bra Black Jewels
Champs Elysees Half Cup Balcony Bra Black Jewels
chantelle Romance Wirefree Support T-Shirt Bra Black, non wire t-shirt bra for large cups, chantelle wirefree t-shirt bra, wirefrr bra for large cups
 
chantelle Romance Wirefree Support T-Shirt Bra Black, non wire t-shirt bra for large cups, chantelle wirefree t-shirt bra, wirefrr bra for large cups
Romance Wirefree Support T-Shirt Bra Black
Confident model in Anita Extreme Control Sports Bra Black, showing wirefree sculpted fit and maximum support, photographed by The Foundation.
 
Confident model in Anita Extreme Control Sports Bra Black, showing wirefree sculpted fit and maximum support, photographed by The Foundation.
Close-up of Anita Extreme Control Sports Bra Black, highlighting high neckline and ergonomic straps, product image from The Foundation.
Front view of Simone Perele Saga Half Cup Bra in Pink Nude, featuring sheer embroidery and lace—luxury lingerie at The Foundation.
 
Front view of Simone Perele Saga Half Cup Bra in Pink Nude, featuring sheer embroidery and lace—luxury lingerie at The Foundation.
Simone Perele Saga Half Cup Bra Pink Nude, intricate guipure lace and tulle details, available at The Foundation.
Berlei Barely There Contour Bra in Black, classic t-shirt bra with seamless contoured cups, worn by model, available at The Foundation.
 
Berlei Barely There Contour Bra in Black, classic t-shirt bra with seamless contoured cups, worn by model, available at The Foundation.
Side view of Berlei Barely There Contour Bra Black, highlighting smooth silhouette and comfy straps, The Foundation lingerie.
Front view of Jhana Balcony Bra Black from The Foundation, featuring striking graphic lace and demi cup shape for a modern, wow-factor look
 
Front view of Jhana Balcony Bra Black from The Foundation, featuring striking graphic lace and demi cup shape for a modern, wow-factor look
Model wearing Jhana Balcony Bra Black from The Foundation, angled front view highlighting low-cut demi cup and stunning lace design
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Jane Padded Balcony Bra Black
Jane Padded Balcony Bra Black
Front view of Marie Jo Tom Mini Padded Plunge Bra in Empire Green, featuring signature circle detailing and double straps
 
Front view of Marie Jo Tom Mini Padded Plunge Bra in Empire Green, featuring signature circle detailing and double straps
Side angle of Tom Mini Padded Plunge Bra in dark green, highlighting flirty plunge shape and textured fabric
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Reve 3D Plunge Contour Bra Sakura Pink
Front view of Reve 3D Plunge Contour Bra Sakura Pink on model, featuring seamless plunge neckline and underwire support
Model wearing Berlei Barely There Contour Bra Skin – seamless, comfy t-shirt bra with full-cup support.
 
Model wearing Berlei Barely There Contour Bra Skin – seamless, comfy t-shirt bra with full-cup support.
Berlei Barely There Bra in Skin – side view showing cushioned straps and a smooth silhouette.

10B Bra Size Collection | The Foundation

Understanding the 10B Bra Size

The 10B bra size is a specific fit in the Australian bra sizes system. The '10' refers to the band size, which fits snugly around a 65cm underbust. The 'B' cup reflects the cup volume, designed for those with a bust measurement of approximately 77–79cm. Compared to a 10C, it offers a shallower fit with less projection. Compared to an 8B, the 10B has a slightly looser band, offering a more relaxed fit around the torso while maintaining the same cup volume. This makes 10B ideal for petite frames seeking comfort and shape without compromising support.

Bra Size Conversion Table

Use this handy bra size conversion table to find your match across regions—especially useful if you love shopping international lingerie brands. Many global labels use different sizing systems, so knowing your equivalent size helps you find your best fit, whether you're shopping from Europe, the UK, or the US.

Region Equivalent Size
UK 30B
US 30B
EU 65B
FR 80B


How to Measure

Our bra sizing guide is here to help you find the correct bra size using a soft measuring tape:

  • Band Size: Wrap the measuring tape snugly around your ribcage, directly under the bust. Make sure the tape is level and in position. If it reads 65cm, your band size is 10.
  • Bust Measurement: Measure around the fullest part of your chest. Ensure the tape is parallel to the floor.

The difference between bust and band size determines your cup size. A 12-14cm difference generally indicates a B cup.

Understanding Sister Sizing

If your size isn’t available in a certain style, sister sizing is your secret weapon. Sister sizes have the same cup volume but vary in band fit:

  • 8C: Smaller band, same cup volume
  • 12A: Larger band, same cup volume

These alternate sizes help if you're in-between sizes or seeking different support levels. Our expert fitters are happy to assist if you're unsure.

Best Bra Styles for a 10B Fit

The Foundation offers a comprehensive range of bra styles tailored to your shape:

  • Wireless bras: Maximum comfort for daily wear
  • Lightly padded styles: Natural enhancement with subtle shape
  • Seamless designs: Invisible under clothing—perfect for fitted outfits
  • Stick-on bra size options: Ideal for strapless or backless looks

For style inspiration, explore customer favourites like the Simone Perele Delice Strapless Bra Blush or Chantelle Basic Invisible Covering Memory Bra Skin in 10B.

Available Brands in 10B Size

Explore our finest range of bras from globally trusted names in lingerie:

  • Chantelle
  • Calvin Klein
  • Passionata
  • Wacoal
  • Royce
  • Berlei
  • Lingadore
  • Marie Jo
  • PrimaDonna
  • Simone Perele
  • Triumph

These brands range from timeless classics to trend-forward designs. Bestsellers like the Marie Jo Avero Padded Balcony Bra and the Wacoal Embrace Lace Bralette are especially popular in size 10B, thanks to their superior fit and versatile styling. Each piece is crafted to suit Australian bra sizing standards and support your every movement.

Shop Bras in 10B

Whether you’re after reliable daily support or something sleek for special occasions, our 10B bra collection has it covered. From everyday underwear essentials to elegant pieces, you’ll find it here. Every product is carefully curated for quality, style, and long-lasting comfort.

Use filters to sort by brand, padding, style, or occasion. It’s the easiest way to find your perfect match faster.

Shop Now to experience lingerie tailored to your shape, comfort, and lifest

FAQs

What is a 10B in Australian bra sizes?

A 10B corresponds to a 65cm band size and a 77–79cm bust measurement.

What is my sister size if 10B is unavailable?

Try 8C for a tighter band or 12A for a looser band—both have the same cup volume.

How do I know I’m wearing the correct bra size?

Use a measuring tape to check your body measurements. Ensure the tape is level and not too tight or loose. If in doubt, visit us in-store for personalised fittings.

Can I use this guide for stick-on or strapless bras?

Yes. Stick-on bra sizes follow the same bra size systems, but fit may differ by brand and style.

Where can I find a full lingerie size guide?

Visit our Lingerie Size Guide for help with bust, waist, and hip measurements. Our team is also available to assist online or in-store.