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10D

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Smiling model in Virginia Spacer Bra in Skin tone from The Foundation, featuring smooth cups, breathable spacer fabric, and a supportive fit.
 
Smiling model in Virginia Spacer Bra in Skin tone from The Foundation, featuring smooth cups, breathable spacer fabric, and a supportive fit.
Two models in Virginia Spacer Bra in Skin tone from The Foundation, featuring smooth cups, breathable spacer fabric, and a supportive fit.
Front view of Chantelle Norah Chic Plunge T-Shirt Bra Black on model featuring graphic lace and comfortable plunge fit.
 
Front view of Chantelle Norah Chic Plunge T-Shirt Bra Black on model featuring graphic lace and comfortable plunge fit.
Chantelle Norah Chic Plunge T-Shirt Bra Black laid flat showing chic print lace and eco-friendly design.
Model wearing PrimaDonna Deauville Full Cup Bra in Café Latte from The Foundation, with embroidered cups, side support, and a flattering fit.
 
Model wearing PrimaDonna Deauville Full Cup Bra in Café Latte from The Foundation, with embroidered cups, side support, and a flattering fit.
Model wearing PrimaDonna Deauville Full Cup Bra in Café Latte from The Foundation, with embroidered cups, side support, and a flattering fit. close up
Front view of Chantelle Norah Chic Plunge T-Shirt Bra Dusky Pink on model featuring chic lace and flattering plunge neckline.
 
Front view of Chantelle Norah Chic Plunge T-Shirt Bra Dusky Pink on model featuring chic lace and flattering plunge neckline.
Flat lay of Chantelle Norah Chic Plunge T-Shirt Bra Dusky Pink laid flat showing modern lace and eco-friendly design.
Virginia Spacer Bra in Black shown on model, featuring seamless cups and supportive spacer fabric.
 
Virginia Spacer Bra in Black shown on model, featuring seamless cups and supportive spacer fabric.
Virginia Spacer Bra in Black and Beige worn by two models showcasing fit and style versatility.
Model wearing Chantelle’s C Magnifique Moulded Bra in Black from The Foundation, featuring full-coverage cups and a smoothing mesh back band.
 
Model wearing Chantelle’s C Magnifique Moulded Bra in Black from The Foundation, featuring full-coverage cups and a smoothing mesh back band.
Model wearing Chantelle’s C Magnifique Moulded Bra in Black from The Foundation, featuring full-coverage cups and a smoothing mesh back band. close up
Close-up of the lace and mesh detail on the Perla Soft High Apex Bra by Samanta, cappuccino colourway, found at The Foundation.
 
Close-up of the lace and mesh detail on the Perla Soft High Apex Bra by Samanta, cappuccino colourway, found at The Foundation.
Model wearing the Samanta Perla Soft High Apex Bra in cappuccino, offering full cup support with balconette style, available at The Foundation.
The Foundation’s Basic Invisible Memory Bra in Skin shown front-on, featuring smooth memory foam cups and a seamless fit.
 
The Foundation’s Basic Invisible Memory Bra in Skin shown front-on, featuring smooth memory foam cups and a seamless fit.
Back view of The Foundation’s Chantelle Memory Bra in Skin, showing supportive straps and a flat back band for all-day comfort.
Model wearing Empreinte Cassiopee bra in Rose Sauvage, showcasing seamless full coverage and luxe embroidery.
 
Model wearing Empreinte Cassiopee bra in Rose Sauvage, showcasing seamless full coverage and luxe embroidery.
Empreinte Cassiopee Seamless Full Cup Bra in Rose Sauvage, featuring delicate heat-treated lace and supportive full cups.
Empreinte Cassiopee Seamless Full Cup Bra in Silk, shown on model sitting down, showcasing intricate lace and full coverage.
 
Empreinte Cassiopee Seamless Full Cup Bra in Silk, shown on model sitting down, showcasing intricate lace and full coverage.
Cassiopee Underwire Seamless Full Cup Bra Silk
Calvin Klein Liquid Touch Push Up Plunge Bra in Bare, worn by model—available at The Foundation for a seamless lift with lace trim and microfibre fabric.
 
Calvin Klein Liquid Touch Push Up Plunge Bra in Bare, worn by model—available at The Foundation for a seamless lift with lace trim and microfibre fabric.
Back view of full-body shot of Calvin Klein's Liquid Touch Push Up Plunge Bra in Bare with matching bottoms—supportive and smooth, from The Foundation.
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Norah Wirefree Support Bra Black
Norah Wirefree Support Bra Black
Model wearing PrimaDonna Madison Full Cup Bra in Black—The Foundation
 
Model wearing PrimaDonna Madison Full Cup Bra in Black—The Foundation
Front view of black Madison lace bra with deep cups—The Foundation
Front view of Triaction Wellness wire-free bra in Neutral Beige, showing soft contoured fit for gentle support.
 
Front view of Triaction Wellness wire-free bra in Neutral Beige, showing soft contoured fit for gentle support.
Back view of the Triaction Wellness bra Neutral Beige, featuring mesh-lined cups and adjustable straps.
Side view of The Foundation’s Norah Wirefree Support Bra in Golden Beige with delicate floral lace and soft moulded finish.
 
Side view of The Foundation’s Norah Wirefree Support Bra in Golden Beige with delicate floral lace and soft moulded finish.
Model wearing the Norah Wirefree Bra in Golden Beige by The Foundation—wire-free comfort with floral stretch lace.
Model in Back Appeal T-Shirt Bra Black – supportive dot jacquard fabric and smoothing design – The Foundation
 
Model in Back Appeal T-Shirt Bra Black – supportive dot jacquard fabric and smoothing design – The Foundation
Back Appeal Soft Cup T-Shirt Bra Black
Marie Jo Tom Padded Heart Shaped Bra in Cafe Latte – front view – The Foundation
 
Marie Jo Tom Padded Heart Shaped Bra in Cafe Latte – front view – The Foundation
Side view of Tom Convertible Bra in Cafe Latte with plunge neckline – The Foundation
Close up of The Foundation's Amourette Charm Non Wire Moulded Bra in black, showing padded lace cups and high apex design.
 
Close up of The Foundation's Amourette Charm Non Wire Moulded Bra in black, showing padded lace cups and high apex design.
The Foundation’s Amourette Charm Non Wire Moulded Bra Black styled with matching briefs on model, perfect for everyday comfort.
Front view of Triumph’s Black T-Shirt Bra with underwire support and smooth finish—exclusive at The Foundation.
 
Front view of Triumph’s Black T-Shirt Bra with underwire support and smooth finish—exclusive at The Foundation.
Side view of the Gorgeous T-Shirt Bra in Black by Triumph, showing lightly padded contour cups—shop now at The Foundation.
Front view of Calvin Klein’s Liquid Touch Push Up Plunge Bra in Black from The Foundation—plunge neckline with luxe microfibre and lace trim.
 
Front view of Calvin Klein’s Liquid Touch Push Up Plunge Bra in Black from The Foundation—plunge neckline with luxe microfibre and lace trim.
Back view of Liquid Touch Push Up Plunge Bra in Black by Calvin Klein—adjustable straps and hook closure shown, available at The Foundation.
Front view of the Empreinte Melody Underwire Seamless Full Cup Bra in gold, available at The Foundation – elegant full coverage lingerie.
 
Front view of the Empreinte Melody Underwire Seamless Full Cup Bra in gold, available at The Foundation – elegant full coverage lingerie.
Back view of the gold Empreinte Melody Seamless Bra, showing satin straps and smooth finish, featured at The Foundation.
Model wearing Chantelle Fleurs Satin Half Cup Bra in ivory, delicate lace and satin overlay, low neck bridal bra.
 
Model wearing Chantelle Fleurs Satin Half Cup Bra in ivory, delicate lace and satin overlay, low neck bridal bra.
Chantelle Fleurs Satin Half Cup Bra Satin Milk with matching tanga brief, bridal lingerie set, ivory lace and satin.
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Front view of Triumph Triaction Wellness Bra in White, wire-free with mesh cups and wide straps—available at The Foundation.
 
Front view of Triumph Triaction Wellness Bra in White, wire-free with mesh cups and wide straps—available at The Foundation.
Back view of the Triaction Wellness Bra by Triumph in White with adjustable straps and active fit—shop at The Foundation.
Model lounging in Wacoal Halo Lace Moulded Bra in Nude, comfy, floral lace bra perfect for everyday support.
 
Model lounging in Wacoal Halo Lace Moulded Bra in Nude, comfy, floral lace bra perfect for everyday support.
Flat lay of Wacoal Halo Lace Nude Bra,  stretch lace moulded cup bra with supportive underwire.

10D Bra Size Collection

Your Perfect Fit Starts Here: Discover the 10D Difference

If you're shopping for a 10D bra, you're in the right place. With decades of experience in personalised fittings and a reputation for precision, The Foundation is trusted by women across Australia for expertly curated lingerie that fits like a dream. At The Foundation, we understand that finding the correct bra size is more than just numbers on a tag—it’s about feeling comfortable, supported, and confident. Whether you’re new to this cup size or looking for your new favourite pieces, we’re here to guide you every step of the way.

What Does 10D Mean?

The "10" refers to your band size, which measures the circumference of your ribcage, just under the bust. A size 10 band is ideal for those with a petite frame. The "D" indicates cup volume, which reflects how much breast tissue the bra is designed to support.

So, 10D means:

  • A small band size (firm fit around the torso)
  • A fuller bust (D cup size volume)

This combination is typical among women with a narrow body frame and naturally full bust, though of course, every body is unique and beautiful—fit should always be based on how you feel in your bra, not just the numbers.

International Size Equivalents

If you're browsing beyond Australia or using a handy size conversion chart, here’s your quick guide:

Region Size Equivalent
Australia (AU) 10D
UK 32D
US (American size) 32D
Europe (EU) 70D
France (FR) 85D

This international bra size chart makes it easier to shop your usual size confidently, no matter the label.

How to Measure Your Bra Size

    Follow this simple method using a tape measure:

    1. Measure your band size: Wrap the tape around your ribcage, just under your bust. Keep the tape measure parallel to the ground. Round down to the nearest whole number to find your actual band size.

    2. Measure your bust: Loosely wrap the tape around the fullest part of your bust.

    3. Bust measurement - Band measurement = Cup size:

      • A difference of 4 inches = D cup volume

    Refer to our size guide or speak to our expert team for more personalised bra fitting.

    Understanding Sister Sizing

    Not all bras fit the same, even within the same size. That’s where sister sizing comes in handy. Sister sizes for a 10D bra size include:

    • 8DD (smaller band size, same cup volume)
      • 12C (larger band, same volume)

    Trying a sister size can help you fine-tune your comfort, especially if your current band size feels tight or rides up.

    Bra Styles That Suit 10D

    Here are the most flattering and supportive styles for a 10D fit:

    • Lightly padded bras: A go-to for smooth shaping.
    • Wireless bras: Great for freedom of movement without sacrificing support.
    • Seamless styles: Invisible under clothing.
    • T-Shirt bras: Everyday essentials.
    • Balconette and plunge bras: Enhance shape and fit for curvy women.

    Use our Shop by style filters to browse styles best suited for your body size and shape.

    Renowned Brands in Your Size

    We feature a curated edit of comfortable lingerie brands known for their quality, fit, and design. Available in 10D:

    These innovative brands deliver support, style, and comfort you can trust.

    Clothing Sizes vs Bra Sizes

    Keep in mind that clothing sizes don't always align with bra sizing. That's why we recommend using our bra size systems and fitting matrix rather than assuming your bra size based on your top size. Your underwear size systems can vary, so it's worth checking your hip measurements and bust measurement too.

    Simple Sizing Conversion Made Easy

    Our online size chart offers a clear and easy-to-follow reference for fast, accurate sizing. Whether you're buying bras, briefs, or sleepwear, we make choosing your perfect size a piece of cake. Explore LINGERIE SETS SIZE, Panties Size, and Size Waist through our dedicated guides.

    Confident Shopping Starts Here

    At The Foundation, we combine professional fitting support, premium style of bra options, and a seamless online experience. We’re here to help you explore sizes across brands and discover your most supportive lingerie styles yet.

    Feel the fit. Love the comfort. Shop the 10D collection today and experience supportive style made just for you. Shop our 10D bra collection now.

    FAQs About 10D Bra Size

    How do I know if 10D is my true bra size?

    Measure using a tape measure and refer to our size guide. Or visit us in-store for a personalised fitting.

    What are my best alternate size options?

    Look at sister sizes like 8DD or 12C.

    How often should I update my measurements?

    We recommend checking your body measurements every 6–12 months.

    Do all bras in 10D fit the same?

    There are variations in sizes across brands and styles. That’s why trying a few is the best bet.

    Can I get help with bra sizing in-store?

    Yes! Our team provides professional fitting services at both Rozelle and Neutral Bay locations.