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10D

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Panache Sports Bra in Black, worn by model with arms raised, maximum support with serious style.
 
Panache Sports Bra in Black, worn by model with arms raised, maximum support with serious style.
Racerback detail of Panache Sports Bra in Black shown by model, designed for stability and motion. Back view
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Devdaha Plunge Bra Very Berry
Devdaha Plunge Bra Very Berry
Front view of Panache Allure Full Cup Bra Ivory, luxury lace bra for fuller busts, modelled.
 
Front view of Panache Allure Full Cup Bra Ivory, luxury lace bra for fuller busts, modelled.
Close up of Panache Allure Full Cup Bra Ivory, side view showing elegant floral lace and supportive fit.
Model in Chantelle Hedona Minimiser Bra Nude, front view showing seamless cups and natural rounded shape, comfort bra from The Foundation.
 
Model in Chantelle Hedona Minimiser Bra Nude, front view showing seamless cups and natural rounded shape, comfort bra from The Foundation.
Close-up of Chantelle Hedona Minimiser Bra Nude, focusing on smooth full-coverage cups and underwire detail, available at The Foundation.
Front view of Triumph Gorgeous T-Shirt Bra in Teint with seamless padded cups—everyday essential at The Foundation.
 
Front view of Triumph Gorgeous T-Shirt Bra in Teint with seamless padded cups—everyday essential at The Foundation.
Back view of the Teint Gorgeous T-Shirt Bra by Triumph, showing soft hook-and-eye closure—shop at The Foundation.
Close-up of Calvin Klein Perfectly Fit T-Shirt Bra Bare in nude, featuring seamless moulded cups, adjustable straps, and underwire support.
 
Close-up of Calvin Klein Perfectly Fit T-Shirt Bra Bare in nude, featuring seamless moulded cups, adjustable straps, and underwire support.
Model wearing Calvin Klein Perfectly Fit T-Shirt Bra Bare, a smooth nude bra with supportive underwire and microfibre fabric.
Prima Donna The Gym Sports Bra in Venus – front view showcasing scoop neckline and supportive fit.
 
Prima Donna The Gym Sports Bra in Venus – front view showcasing scoop neckline and supportive fit.
Model wearing Venus Gym Sports Bra – soft neutral colour with wide shoulder straps and contoured cups. Side angle
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Back Appeal Soft Cup T-Shirt Bra Rose Dust
Model wearing Wacoal Back Appeal Bra in Rose Dust – smoothing back design – The Foundation
Woman wearing Halo Lace Underwire Bra in ivory with floral lace detail—The Foundation
 
Woman wearing Halo Lace Underwire Bra in ivory with floral lace detail—The Foundation
Front view of ivory lace underwire bra showcasing supportive cups—The Foundation
Chantelle Pulp Lush Plunge T-Shirt Bra in Black/Soft Pink, graphic floral lace, blush lining, supportive spacer foam cups.
 
Chantelle Pulp Lush Plunge T-Shirt Bra in Black/Soft Pink, graphic floral lace, blush lining, supportive spacer foam cups.
Front detail of Chantelle Lush Plunge T-Shirt Bra Black/Soft Pink, bold graphic lace, blush lining, supportive full cup.
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Silhouette Island Underwire Monochrome Tankini
Silhouette Island Underwire Monochrome Tankini
Model wearing the Junoo Padded Balcony Bra Black from The Foundation, showing off Italian lace, balcony shape and a powerful, confident style
 
Model wearing the Junoo Padded Balcony Bra Black from The Foundation, showing off Italian lace, balcony shape and a powerful, confident style
Junoo Padded Balcony Bra Black from The Foundation, displayed flat to highlight delicate lace, straight neckline and sheer mesh details
Front view of Triumph Triaction Wellness Bra in Black, wire-free with mesh-lined cups—designed for low-intensity workouts at The Foundation.
 
Front view of Triumph Triaction Wellness Bra in Black, wire-free with mesh-lined cups—designed for low-intensity workouts at The Foundation.
Back view of Triaction Wellness Sports Bra by Triumph in Black, showing adjustable straps and full coverage—available at The Foundation.
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The Foundation’s Chantelle Basic Invisible Memory Bra in Black—featuring a smooth, moulded cup for everyday support.
 
The Foundation’s Chantelle Basic Invisible Memory Bra in Black—featuring a smooth, moulded cup for everyday support.
Back view of the Basic Invisible Bra from The Foundation, showing adjustable straps and seamless finish in timeless black.
Front view of Simone Perele Delice Strapless Bra in Blush from The Foundation – microfibre finish with seamless cups and tulle embroidery
 
Front view of Simone Perele Delice Strapless Bra in Blush from The Foundation – microfibre finish with seamless cups and tulle embroidery
Back view of blush strapless bra by Simone Perele – smooth silhouette with adjustable, removable straps
Close-up of PrimaDonna Deauville Full Cup Bra Black showcasing lace detail—The Foundation
 
Close-up of PrimaDonna Deauville Full Cup Bra Black showcasing lace detail—The Foundation
Side view of the Deauville Bra in Black showing supportive cup construction—The Foundation
Model lounging in Ana Plunge Bra Vintage, showing elegant lace and bead detail.
 
Model lounging in Ana Plunge Bra Vintage, showing elegant lace and bead detail.
Front view of Ana Plunge Bra Vintage worn by model, highlighting feminine stretch lace and satin bow.
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Origins Half Cup Bra Golden Beige
Origins Half Cup Bra Golden Beige
Chantelle Orígins Half Cup Bra in White, white lace bra. pretty half cup bra, lace white balcony bra
 
Chantelle Orígins Half Cup Bra in White, white lace bra. pretty half cup bra, lace white balcony bra
Origins Half Cup Bra White
Model wearing Marie Jo Avero Padded Heart Shape Bra Scarlet with denim jacket showing heart-shaped cups and signature red check.
 
Model wearing Marie Jo Avero Padded Heart Shape Bra Scarlet with denim jacket showing heart-shaped cups and signature red check.
Close up of Marie Jo Avero Padded Heart Shape Bra Scarlet highlighting sleek check fabric and romantic daisy straps.
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Reve 3D Plunge Contour Bra Sakura Pink
Front view of Reve 3D Plunge Contour Bra Sakura Pink on model, featuring seamless plunge neckline and underwire support
Front view of the Sheer Minimiser Bra in nude pink by Triumph, available at The Foundation—supportive fit with sheer lace for everyday wear.
 
Front view of the Sheer Minimiser Bra in nude pink by Triumph, available at The Foundation—supportive fit with sheer lace for everyday wear.
Side view of Triumph’s nude pink Sheer Minimiser Bra, showing soft cup structure and geometric lace—exclusively at The Foundation.
Front view of Chantelle Day to Night Half Cup Bra in White featuring refined Lycra lace and demi cups for natural lift, from The Foundation.
 
Front view of Chantelle Day to Night Half Cup Bra in White featuring refined Lycra lace and demi cups for natural lift, from The Foundation.
Back view of Day to Night Half Cup Bra by Chantelle in White, tulle-lined straight band with adjustable straps.
Front view of the PrimaDonna Deauville Bodysuit in Café Latte, featuring full coverage, underwire cups and soft lace, available at The Foundation.
 
Front view of the PrimaDonna Deauville Bodysuit in Café Latte, featuring full coverage, underwire cups and soft lace, available at The Foundation.
Side view of the Café Latte Deauville Bodysuit by PrimaDonna, highlighting light shaping and detailed design, from The Foundation.

10D Bra Size Collection

Your Perfect Fit Starts Here: Discover the 10D Difference

If you're shopping for a 10D bra, you're in the right place. With decades of experience in personalised fittings and a reputation for precision, The Foundation is trusted by women across Australia for expertly curated lingerie that fits like a dream. At The Foundation, we understand that finding the correct bra size is more than just numbers on a tag—it’s about feeling comfortable, supported, and confident. Whether you’re new to this cup size or looking for your new favourite pieces, we’re here to guide you every step of the way.

What Does 10D Mean?

The "10" refers to your band size, which measures the circumference of your ribcage, just under the bust. A size 10 band is ideal for those with a petite frame. The "D" indicates cup volume, which reflects how much breast tissue the bra is designed to support.

So, 10D means:

  • A small band size (firm fit around the torso)
  • A fuller bust (D cup size volume)

This combination is typical among women with a narrow body frame and naturally full bust, though of course, every body is unique and beautiful—fit should always be based on how you feel in your bra, not just the numbers.

International Size Equivalents

If you're browsing beyond Australia or using a handy size conversion chart, here’s your quick guide:

Region Size Equivalent
Australia (AU) 10D
UK 32D
US (American size) 32D
Europe (EU) 70D
France (FR) 85D

This international bra size chart makes it easier to shop your usual size confidently, no matter the label.

How to Measure Your Bra Size

    Follow this simple method using a tape measure:

    1. Measure your band size: Wrap the tape around your ribcage, just under your bust. Keep the tape measure parallel to the ground. Round down to the nearest whole number to find your actual band size.

    2. Measure your bust: Loosely wrap the tape around the fullest part of your bust.

    3. Bust measurement - Band measurement = Cup size:

      • A difference of 4 inches = D cup volume

    Refer to our size guide or speak to our expert team for more personalised bra fitting.

    Understanding Sister Sizing

    Not all bras fit the same, even within the same size. That’s where sister sizing comes in handy. Sister sizes for a 10D bra size include:

    • 8DD (smaller band size, same cup volume)
      • 12C (larger band, same volume)

    Trying a sister size can help you fine-tune your comfort, especially if your current band size feels tight or rides up.

    Bra Styles That Suit 10D

    Here are the most flattering and supportive styles for a 10D fit:

    • Lightly padded bras: A go-to for smooth shaping.
    • Wireless bras: Great for freedom of movement without sacrificing support.
    • Seamless styles: Invisible under clothing.
    • T-Shirt bras: Everyday essentials.
    • Balconette and plunge bras: Enhance shape and fit for curvy women.

    Use our Shop by style filters to browse styles best suited for your body size and shape.

    Renowned Brands in Your Size

    We feature a curated edit of comfortable lingerie brands known for their quality, fit, and design. Available in 10D:

    These innovative brands deliver support, style, and comfort you can trust.

    Clothing Sizes vs Bra Sizes

    Keep in mind that clothing sizes don't always align with bra sizing. That's why we recommend using our bra size systems and fitting matrix rather than assuming your bra size based on your top size. Your underwear size systems can vary, so it's worth checking your hip measurements and bust measurement too.

    Simple Sizing Conversion Made Easy

    Our online size chart offers a clear and easy-to-follow reference for fast, accurate sizing. Whether you're buying bras, briefs, or sleepwear, we make choosing your perfect size a piece of cake. Explore LINGERIE SETS SIZE, Panties Size, and Size Waist through our dedicated guides.

    Confident Shopping Starts Here

    At The Foundation, we combine professional fitting support, premium style of bra options, and a seamless online experience. We’re here to help you explore sizes across brands and discover your most supportive lingerie styles yet.

    Feel the fit. Love the comfort. Shop the 10D collection today and experience supportive style made just for you. Shop our 10D bra collection now.

    FAQs About 10D Bra Size

    How do I know if 10D is my true bra size?

    Measure using a tape measure and refer to our size guide. Or visit us in-store for a personalised fitting.

    What are my best alternate size options?

    Look at sister sizes like 8DD or 12C.

    How often should I update my measurements?

    We recommend checking your body measurements every 6–12 months.

    Do all bras in 10D fit the same?

    There are variations in sizes across brands and styles. That’s why trying a few is the best bet.

    Can I get help with bra sizing in-store?

    Yes! Our team provides professional fitting services at both Rozelle and Neutral Bay locations.