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10D

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Front view of Simone Perele Saga Half Cup Bra in Pink Nude, featuring sheer embroidery and lace—luxury lingerie at The Foundation.
 
Front view of Simone Perele Saga Half Cup Bra in Pink Nude, featuring sheer embroidery and lace—luxury lingerie at The Foundation.
Simone Perele Saga Half Cup Bra Pink Nude, intricate guipure lace and tulle details, available at The Foundation.
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Jane Push Up Bra Natural
Side angle of model in Jane Push Up Bra Natural from The Foundation, showcasing adjustable straps and elegant lace details
Model wearing the Pila Covering Spacer Bra in Sailing Blue, showcasing its smooth 3D cups and clean neckline for a t-shirt-ready finish.
 
Model wearing the Pila Covering Spacer Bra in Sailing Blue, showcasing its smooth 3D cups and clean neckline for a t-shirt-ready finish.
Side profile highlighting the sheer tulle overlay on the molded spacer cups, offering a stylish and breathable layering effect.
Close up of The Foundation’s Amourette Charm Non Wire Moulded Bra in Rust, showing the flattering shape and lace detailing.
 
Close up of The Foundation’s Amourette Charm Non Wire Moulded Bra in Rust, showing the flattering shape and lace detailing.
Side view of The Foundation's Amourette Charm Bra in Rust, featuring smooth lace cups and supportive straps.
Prima Donna The Gym Sports Bra in Venus – front view showcasing scoop neckline and supportive fit.
 
Prima Donna The Gym Sports Bra in Venus – front view showcasing scoop neckline and supportive fit.
Model wearing Venus Gym Sports Bra – soft neutral colour with wide shoulder straps and contoured cups. Side angle
side view of the Pila Spacer Bra in Love Pink/Peach featuring soft tulle and full coverage – The Foundation.
 
side view of the Pila Spacer Bra in Love Pink/Peach featuring soft tulle and full coverage – The Foundation.
front view of Model wearing the Pila Spacer Bra in Love Pink/Peach, showcasing a full-coverage, breathable fit – The Foundation.
Save up to 30%
Front view of Panache Envy Full Cup Bra in navy lace – The Foundation
 
Front view of Panache Envy Full Cup Bra in navy lace – The Foundation
Back view of Envy Stretch Lace Bra in navy – adjustable straps – The Foundation
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Jane Padded Heart Shape Bra Natural
Front view of Marie Jo Jane Padded Heart Shape Bra in Natural – The Foundation
Model wearing Freya Loveland UW Plunge Bra Bombshell Black, art deco boudoir lace with ribbon embroidery, sexy plunge neckline.
 
Model wearing Freya Loveland UW Plunge Bra Bombshell Black, art deco boudoir lace with ribbon embroidery, sexy plunge neckline.
Front view of Freya Loveland Plunge Bra Bombshell Black styled with matching briefs and suspender belt, art deco lace and gemstone charm.
Nyks Soft Balcony Bra in Sapphire—lace detailing and flattering shape for fuller busts.
 
Nyks Soft Balcony Bra in Sapphire—lace detailing and flattering shape for fuller busts.
Close-up of Nyks Soft Balcony Bra in Sapphire, lace and support structure
Front view of model wearing Halo Lace Strapless Bra Black, showcasing bandeau style and delicate lace texture
 
Front view of model wearing Halo Lace Strapless Bra Black, showcasing bandeau style and delicate lace texture
Halo Lace Strapless Bra - Non Padded by Wacoal
The Foundation’s Chantelle Basic Invisible Memory Bra in Black—featuring a smooth, moulded cup for everyday support.
 
The Foundation’s Chantelle Basic Invisible Memory Bra in Black—featuring a smooth, moulded cup for everyday support.
Back view of the Basic Invisible Bra from The Foundation, showing adjustable straps and seamless finish in timeless black.
Model wearing Calvin Klein Perfectly Fit T-Shirt Bra Black, a seamless underwire bra with soft moulded cups, adjustable straps, and smooth finish.
 
Model wearing Calvin Klein Perfectly Fit T-Shirt Bra Black, a seamless underwire bra with soft moulded cups, adjustable straps, and smooth finish.
Back view of model in Calvin Klein Perfectly Fit T-Shirt Bra Black, showing adjustable straps and logo detail on the band.
Front view of Marie Jo Tom Padded Balcony Convertible Bra in Charcoal, showcasing elegant lift and convertible strap design.
 
Front view of Marie Jo Tom Padded Balcony Convertible Bra in Charcoal, showcasing elegant lift and convertible strap design.
Side angle of Tom Balcony Bra Charcoal, highlighting padded cups and underwire fit for natural cleavage.
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Jane Padded Heart Shape Bra Black
Marie Jo Jane Heart Shape Contour Bra in black, showing delicate embroidery and lightly padded cups for a smooth, rounded silhouette.
Model wearing the Chantelle Festivité Plunging T-Shirt Bra in Noir – photographed for The Foundation
 
Model wearing the Chantelle Festivité Plunging T-Shirt Bra in Noir – photographed for The Foundation
Model wearing the Chantelle Festivité Plunging T-Shirt Bra in Noir – photographed for The Foundation. close up
Model wearing Simone Pérèle Delice Strapless Bra in Moonlight from The Foundation, featuring smooth microfibre cups and embroidered tulle detailing. front view
 
Model wearing Simone Pérèle Delice Strapless Bra in Moonlight from The Foundation, featuring smooth microfibre cups and embroidered tulle detailing. front view
Model wearing Simone Pérèle Delice Strapless Bra in Moonlight from The Foundation, featuring smooth microfibre cups and embroidered tulle detailing. back view
Front view of Chantelle C Magnifique Non Wire Bra in Black, featuring full coverage floral jacquard knit cups.
 
Front view of Chantelle C Magnifique Non Wire Bra in Black, featuring full coverage floral jacquard knit cups.
Side profile of C Magnifique Black wireless bra showing smooth silhouette and lightly padded adjustable straps.
Woman wearing a white lace bra and panties set indoors.
 
Woman wearing a white lace bra and panties set indoors.
Woman wearing a white lace lingerie set on a plain background
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Back Appeal Soft Cup T-Shirt Bra Cradle Pink
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Perfectly Fit Push Up Plunge Bra Cedar
Perfectly Fit Push Up Plunge Bra Cedar
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Avero Padded Heart Shape Bra Ivory Petal
Avero Padded Heart Shape Bra Ivory Petal
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Milao Padded Heartshape Bra Shadow Grey
Milao Padded Heartshape Bra Shadow Grey
stunning red lace bra, Fantasie red lacy bra, Red lace bra for fuller cups, large bust size red bra
 
stunning red lace bra, Fantasie red lacy bra, Red lace bra for fuller cups, large bust size red bra
Portia Underwire Balconette Bra Red

10D Bra Size Collection

Your Perfect Fit Starts Here: Discover the 10D Difference

If you're shopping for a 10D bra, you're in the right place. With decades of experience in personalised fittings and a reputation for precision, The Foundation is trusted by women across Australia for expertly curated lingerie that fits like a dream. At The Foundation, we understand that finding the correct bra size is more than just numbers on a tag—it’s about feeling comfortable, supported, and confident. Whether you’re new to this cup size or looking for your new favourite pieces, we’re here to guide you every step of the way.

What Does 10D Mean?

The "10" refers to your band size, which measures the circumference of your ribcage, just under the bust. A size 10 band is ideal for those with a petite frame. The "D" indicates cup volume, which reflects how much breast tissue the bra is designed to support.

So, 10D means:

  • A small band size (firm fit around the torso)
  • A fuller bust (D cup size volume)

This combination is typical among women with a narrow body frame and naturally full bust, though of course, every body is unique and beautiful—fit should always be based on how you feel in your bra, not just the numbers.

International Size Equivalents

If you're browsing beyond Australia or using a handy size conversion chart, here’s your quick guide:

Region Size Equivalent
Australia (AU) 10D
UK 32D
US (American size) 32D
Europe (EU) 70D
France (FR) 85D

This international bra size chart makes it easier to shop your usual size confidently, no matter the label.

How to Measure Your Bra Size

    Follow this simple method using a tape measure:

    1. Measure your band size: Wrap the tape around your ribcage, just under your bust. Keep the tape measure parallel to the ground. Round down to the nearest whole number to find your actual band size.

    2. Measure your bust: Loosely wrap the tape around the fullest part of your bust.

    3. Bust measurement - Band measurement = Cup size:

      • A difference of 4 inches = D cup volume

    Refer to our size guide or speak to our expert team for more personalised bra fitting.

    Understanding Sister Sizing

    Not all bras fit the same, even within the same size. That’s where sister sizing comes in handy. Sister sizes for a 10D bra size include:

    • 8DD (smaller band size, same cup volume)
      • 12C (larger band, same volume)

    Trying a sister size can help you fine-tune your comfort, especially if your current band size feels tight or rides up.

    Bra Styles That Suit 10D

    Here are the most flattering and supportive styles for a 10D fit:

    • Lightly padded bras: A go-to for smooth shaping.
    • Wireless bras: Great for freedom of movement without sacrificing support.
    • Seamless styles: Invisible under clothing.
    • T-Shirt bras: Everyday essentials.
    • Balconette and plunge bras: Enhance shape and fit for curvy women.

    Use our Shop by style filters to browse styles best suited for your body size and shape.

    Renowned Brands in Your Size

    We feature a curated edit of comfortable lingerie brands known for their quality, fit, and design. Available in 10D:

    These innovative brands deliver support, style, and comfort you can trust.

    Clothing Sizes vs Bra Sizes

    Keep in mind that clothing sizes don't always align with bra sizing. That's why we recommend using our bra size systems and fitting matrix rather than assuming your bra size based on your top size. Your underwear size systems can vary, so it's worth checking your hip measurements and bust measurement too.

    Simple Sizing Conversion Made Easy

    Our online size chart offers a clear and easy-to-follow reference for fast, accurate sizing. Whether you're buying bras, briefs, or sleepwear, we make choosing your perfect size a piece of cake. Explore LINGERIE SETS SIZE, Panties Size, and Size Waist through our dedicated guides.

    Confident Shopping Starts Here

    At The Foundation, we combine professional fitting support, premium style of bra options, and a seamless online experience. We’re here to help you explore sizes across brands and discover your most supportive lingerie styles yet.

    Feel the fit. Love the comfort. Shop the 10D collection today and experience supportive style made just for you. Shop our 10D bra collection now.

    FAQs About 10D Bra Size

    How do I know if 10D is my true bra size?

    Measure using a tape measure and refer to our size guide. Or visit us in-store for a personalised fitting.

    What are my best alternate size options?

    Look at sister sizes like 8DD or 12C.

    How often should I update my measurements?

    We recommend checking your body measurements every 6–12 months.

    Do all bras in 10D fit the same?

    There are variations in sizes across brands and styles. That’s why trying a few is the best bet.

    Can I get help with bra sizing in-store?

    Yes! Our team provides professional fitting services at both Rozelle and Neutral Bay locations.