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10D

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Front view of Panache Envy Full Cup Bra in ivory lace – The Foundation
 
Front view of Panache Envy Full Cup Bra in ivory lace – The Foundation
Back view of ivory Envy Stretch Lace Bra – fully adjustable straps – The Foundation
Chantelle Festivité Plunging T-Shirt Bra in Golden Beige – front model view, photographed for The Foundation
 
Chantelle Festivité Plunging T-Shirt Bra in Golden Beige – front model view, photographed for The Foundation
Golden Beige Chantelle plunge bra – angled side profile, captured for The Foundation
Model wearing Chantelle Day to Night Half Cup Bra in green – front view, available at The Foundation
 
Model wearing Chantelle Day to Night Half Cup Bra in green – front view, available at The Foundation
Close-up side angle of Chantelle green demi lace bra from The Foundation
Model wearing Chantelle Day to Night Half Cup Bra in Veronica purple with demi shape, refined Lycra lace, and adjustable straps for a lifted look. front view
 
Model wearing Chantelle Day to Night Half Cup Bra in Veronica purple with demi shape, refined Lycra lace, and adjustable straps for a lifted look. front view
Model wearing Chantelle Day to Night Half Cup Bra in Veronica purple with demi shape, refined Lycra lace, and adjustable straps for a lifted look. back view
Model wearing Chantelle Day to Night Half Cup Bra in Golden Beige, featuring refined lace, demi cups, and soft adjustable straps for a lifted fit. close up
 
Model wearing Chantelle Day to Night Half Cup Bra in Golden Beige, featuring refined lace, demi cups, and soft adjustable straps for a lifted fit. close up
Model wearing Chantelle Day to Night Half Cup Bra in Golden Beige, featuring refined lace, demi cups, and soft adjustable straps for a lifted fit. front view
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Champs Elysees Half Cup Balcony Bra Black Jewels
Champs Elysees Half Cup Balcony Bra Black Jewels
chantelle Romance Wirefree Support T-Shirt Bra Black, non wire t-shirt bra for large cups, chantelle wirefree t-shirt bra, wirefrr bra for large cups
 
chantelle Romance Wirefree Support T-Shirt Bra Black, non wire t-shirt bra for large cups, chantelle wirefree t-shirt bra, wirefrr bra for large cups
Romance Wirefree Support T-Shirt Bra Black
Berlei electrify mesh underwire sports bra for women in black YYN7
 
Berlei electrify mesh underwire sports bra for women in black YYN7
Berlei electrify mesh underwire sports bra for women in black YYN7 cross back straps
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Saint Lucia Underwire Twist Front One Piece Black
Saint Lucia Underwire Twist Front One Piece Black
Save up to 50%
Confident woman in Prima Donna San Angel Half Padded Plunge Bra Peacock Feather, peacock blues and greens glowing against black, styled by The Foundation.
 
Confident woman in Prima Donna San Angel Half Padded Plunge Bra Peacock Feather, peacock blues and greens glowing against black, styled by The Foundation.
Prima Donna San Angel Plunge Bra in Peacock Feather, dramatic plunge and vibrant feather lace, detailed embroidery captured by The Foundation.
Confident model in Anita Extreme Control Sports Bra Black, showing wirefree sculpted fit and maximum support, photographed by The Foundation.
 
Confident model in Anita Extreme Control Sports Bra Black, showing wirefree sculpted fit and maximum support, photographed by The Foundation.
Close-up of Anita Extreme Control Sports Bra Black, highlighting high neckline and ergonomic straps, product image from The Foundation.
Berlei Barely There Contour Bra in Black, classic t-shirt bra with seamless contoured cups, worn by model, available at The Foundation.
 
Berlei Barely There Contour Bra in Black, classic t-shirt bra with seamless contoured cups, worn by model, available at The Foundation.
Side view of Berlei Barely There Contour Bra Black, highlighting smooth silhouette and comfy straps, The Foundation lingerie.
Front view of Jhana Balcony Bra Black from The Foundation, featuring striking graphic lace and demi cup shape for a modern, wow-factor look
 
Front view of Jhana Balcony Bra Black from The Foundation, featuring striking graphic lace and demi cup shape for a modern, wow-factor look
Model wearing Jhana Balcony Bra Black from The Foundation, angled front view highlighting low-cut demi cup and stunning lace design
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Jane Padded Balcony Bra Black
Jane Padded Balcony Bra Black
Front view of Triumph Triaction Ultra W Sports Bra in Black, showing full coverage and supportive fit
 
Front view of Triumph Triaction Ultra W Sports Bra in Black, showing full coverage and supportive fit
Side profile of Triaction Ultra Sports Bra Black, highlighting double-layer cups and padded straps
Front view of Chantelle Waltz Half Cup Balcony Bra in Black with floral Leavers lace and demi, low-cut neckline
 
Front view of Chantelle Waltz Half Cup Balcony Bra in Black with floral Leavers lace and demi, low-cut neckline
Side profile of Waltz Half Cup Balcony Bra Black, showing split adjustable strap and elegant lace detail
Front view of Triumph Beautiful Silhouette Strapless Bra in Black, smooth moulded cups and invisible fit available at The Foundation.
 
Front view of Triumph Beautiful Silhouette Strapless Bra in Black, smooth moulded cups and invisible fit available at The Foundation.
Side angle of Triumph’s Black Strapless Silhouette Bra, showing soft curves and support shop at The Foundation.
PrimaDonna The Game Sports Bra Black – front view showing full coverage and sleek, supportive fit for high-impact workouts.
 
PrimaDonna The Game Sports Bra Black – front view showing full coverage and sleek, supportive fit for high-impact workouts.
The Game Sports Bra by PrimaDonna – supportive black sports bra with underwire and crossover strap option, available at The Foundation. Side angle
Model lounging in Ana Plunge Bra Vintage, showing elegant lace and bead detail.
 
Model lounging in Ana Plunge Bra Vintage, showing elegant lace and bead detail.
Front view of Ana Plunge Bra Vintage worn by model, highlighting feminine stretch lace and satin bow.
Chantelle Rive Gauche 3 Part Full Coverage Bra in Noir, worn by model, showing full cup unlined lace and natural lift support.
 
Chantelle Rive Gauche 3 Part Full Coverage Bra in Noir, worn by model, showing full cup unlined lace and natural lift support.
Back view of Rive Gauche bra in black, featuring leotard-style straps, adjustable band and double-layer mesh back.
Model in Passionata Brooklyn Plunge T-Shirt Bra in Black from The Foundation, with low centre plunge, foam underwire cups, and smooth lace detail. front view
 
Model in Passionata Brooklyn Plunge T-Shirt Bra in Black from The Foundation, with low centre plunge, foam underwire cups, and smooth lace detail. front view
Model in Passionata Brooklyn Plunge T-Shirt Bra in Black from The Foundation, with low centre plunge, foam underwire cups, and smooth lace detail. back view
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Intrigue Half Cup Bra Opera Red
Intrigue Half Cup Bra Opera Red
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Abellia Underwire Full Cup Bra Gardenia
Abellia Underwire Full Cup Bra Gardenia
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Embrace Lace Plunge Underwire Bra Angel Wing/Rose Dust
Embrace Lace Plunge Underwire Bra Angel Wing/Rose Dust

10D Bra Size Collection

Your Perfect Fit Starts Here: Discover the 10D Difference

If you're shopping for a 10D bra, you're in the right place. With decades of experience in personalised fittings and a reputation for precision, The Foundation is trusted by women across Australia for expertly curated lingerie that fits like a dream. At The Foundation, we understand that finding the correct bra size is more than just numbers on a tag—it’s about feeling comfortable, supported, and confident. Whether you’re new to this cup size or looking for your new favourite pieces, we’re here to guide you every step of the way.

What Does 10D Mean?

The "10" refers to your band size, which measures the circumference of your ribcage, just under the bust. A size 10 band is ideal for those with a petite frame. The "D" indicates cup volume, which reflects how much breast tissue the bra is designed to support.

So, 10D means:

  • A small band size (firm fit around the torso)
  • A fuller bust (D cup size volume)

This combination is typical among women with a narrow body frame and naturally full bust, though of course, every body is unique and beautiful—fit should always be based on how you feel in your bra, not just the numbers.

International Size Equivalents

If you're browsing beyond Australia or using a handy size conversion chart, here’s your quick guide:

Region Size Equivalent
Australia (AU) 10D
UK 32D
US (American size) 32D
Europe (EU) 70D
France (FR) 85D

This international bra size chart makes it easier to shop your usual size confidently, no matter the label.

How to Measure Your Bra Size

    Follow this simple method using a tape measure:

    1. Measure your band size: Wrap the tape around your ribcage, just under your bust. Keep the tape measure parallel to the ground. Round down to the nearest whole number to find your actual band size.

    2. Measure your bust: Loosely wrap the tape around the fullest part of your bust.

    3. Bust measurement - Band measurement = Cup size:

      • A difference of 4 inches = D cup volume

    Refer to our size guide or speak to our expert team for more personalised bra fitting.

    Understanding Sister Sizing

    Not all bras fit the same, even within the same size. That’s where sister sizing comes in handy. Sister sizes for a 10D bra size include:

    • 8DD (smaller band size, same cup volume)
      • 12C (larger band, same volume)

    Trying a sister size can help you fine-tune your comfort, especially if your current band size feels tight or rides up.

    Bra Styles That Suit 10D

    Here are the most flattering and supportive styles for a 10D fit:

    • Lightly padded bras: A go-to for smooth shaping.
    • Wireless bras: Great for freedom of movement without sacrificing support.
    • Seamless styles: Invisible under clothing.
    • T-Shirt bras: Everyday essentials.
    • Balconette and plunge bras: Enhance shape and fit for curvy women.

    Use our Shop by style filters to browse styles best suited for your body size and shape.

    Renowned Brands in Your Size

    We feature a curated edit of comfortable lingerie brands known for their quality, fit, and design. Available in 10D:

    These innovative brands deliver support, style, and comfort you can trust.

    Clothing Sizes vs Bra Sizes

    Keep in mind that clothing sizes don't always align with bra sizing. That's why we recommend using our bra size systems and fitting matrix rather than assuming your bra size based on your top size. Your underwear size systems can vary, so it's worth checking your hip measurements and bust measurement too.

    Simple Sizing Conversion Made Easy

    Our online size chart offers a clear and easy-to-follow reference for fast, accurate sizing. Whether you're buying bras, briefs, or sleepwear, we make choosing your perfect size a piece of cake. Explore LINGERIE SETS SIZE, Panties Size, and Size Waist through our dedicated guides.

    Confident Shopping Starts Here

    At The Foundation, we combine professional fitting support, premium style of bra options, and a seamless online experience. We’re here to help you explore sizes across brands and discover your most supportive lingerie styles yet.

    Feel the fit. Love the comfort. Shop the 10D collection today and experience supportive style made just for you. Shop our 10D bra collection now.

    FAQs About 10D Bra Size

    How do I know if 10D is my true bra size?

    Measure using a tape measure and refer to our size guide. Or visit us in-store for a personalised fitting.

    What are my best alternate size options?

    Look at sister sizes like 8DD or 12C.

    How often should I update my measurements?

    We recommend checking your body measurements every 6–12 months.

    Do all bras in 10D fit the same?

    There are variations in sizes across brands and styles. That’s why trying a few is the best bet.

    Can I get help with bra sizing in-store?

    Yes! Our team provides professional fitting services at both Rozelle and Neutral Bay locations.