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10D

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The Foundation’s Waltz Half Cup Bra in Milk – front view of delicate French Leavers lace with demi cups and a flattering uplifted neckline.
 
The Foundation’s Waltz Half Cup Bra in Milk – front view of delicate French Leavers lace with demi cups and a flattering uplifted neckline.
Back view of The Foundation’s Waltz Half Cup Balcony Bra in Milk – adjustable straps and supportive band with elegant floral lace detailing.
Front view of The Foundation’s Lace Maternity Bra in black, featuring soft cotton-lined cups and wide supportive straps.
 
Front view of The Foundation’s Lace Maternity Bra in black, featuring soft cotton-lined cups and wide supportive straps.
Side angle of The Foundation’s black Lace Maternity Bra showing drop-down nursing cup design for easy feeding access.
Front view of the Maddie Half Cup Memory Bra in Soft Pink by Passionata, featuring floral lace and memory foam—available at The Foundation Australia.
 
Front view of the Maddie Half Cup Memory Bra in Soft Pink by Passionata, featuring floral lace and memory foam—available at The Foundation Australia.
Back view of the Maddie Memory Foam Bra Soft Pink by Passionata, showcasing leotard back and adjustable straps—shop this piece at The Foundation.
Model wearing Maddie Plunge T-Shirt Bra in Soft Pink with floral lace, showcasing a low plunge neckline.
 
Model wearing Maddie Plunge T-Shirt Bra in Soft Pink with floral lace, showcasing a low plunge neckline.
Back view of Maddie Plunge T-Shirt Bra Soft Pink showing striped tulle back and leotard-style support.
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Hanro Moments Soft Cup Bra White
Hanro Moments Soft Cup Bra White
Woman wearing a beige lace bra and panties set against a plain background
 
Woman wearing a beige lace bra and panties set against a plain background
Back view of a woman wearing a beige lace bra and panties set against a plain background
Empreinte Cassiopee Seamless Full Cup Bra in Dark Purple worn by model, luxurious support for fuller busts.
 
Empreinte Cassiopee Seamless Full Cup Bra in Dark Purple worn by model, luxurious support for fuller busts.
Front view of Empreinte Cassiopee underwire bra in dark purple, showcasing seam-free lace design.
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front view of Model wears Madison Full Cup Bra in Scarlet, showcasing delicate lace and flattering fit – The Foundation
 
front view of Model wears Madison Full Cup Bra in Scarlet, showcasing delicate lace and flattering fit – The Foundation
front view of Madison Full Cup Bra Scarlet shown on model with deep cups and gingham lace detail – The Foundation
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Jane Padded Heart Shape Bra Bois De Rose
Jane Padded Heart Shape Bra Bois De Rose
Front view of the Fleurs Half Cup Balcony Bra in Tender Yellow – sheer floral embroidery and delicate French lingerie.
 
Front view of the Fleurs Half Cup Balcony Bra in Tender Yellow – sheer floral embroidery and delicate French lingerie.
Back view of the Fleurs Balcony Bra in Tender Yellow, U-shaped back and gold-ring adjustable straps.
Front view of Maddie Half Cup Bra in Soft Pink lace – The Foundation
 
Front view of Maddie Half Cup Bra in Soft Pink lace – The Foundation
Back view of Passionata Maddie Bra with U-shaped tulle back – The Foundation
Marie Jo Tom Heart Shaped Bra in Scarlet – front view – The Foundation
 
Marie Jo Tom Heart Shaped Bra in Scarlet – front view – The Foundation
Side angle of Tom Convertible Bra in Scarlet showing deep plunge – The Foundation
Chantelle Rive Gauche 3 Part Full Coverage Bra in Dune, worn by smiling model, showcasing unlined lace cups and supportive fit.
 
Chantelle Rive Gauche 3 Part Full Coverage Bra in Dune, worn by smiling model, showcasing unlined lace cups and supportive fit.
Back view of Rive Gauche Bra in Dune, showing leotard-style straps and mesh band for smooth comfort.
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Caresse Rigid Seamless T-Shirt Bra Peau Rose
Caresse Rigid Seamless T-Shirt Bra Peau Rose
Berlei Electrify Mesh underwire sports bra in nude glow for women Style YYN7  for high impact sports
 
Berlei Electrify Mesh underwire sports bra in nude glow for women Style YYN7  for high impact sports
Berlei Electrify Mesh underwire sports bra in nude glow for women Style YYN7  for high impact sports with cross back
Model smiling in Anita Extreme Control Sports Bra Desert Nude, wirefree fit with ergonomic straps and piqué fabric, as styled by The Foundation.
 
Model smiling in Anita Extreme Control Sports Bra Desert Nude, wirefree fit with ergonomic straps and piqué fabric, as styled by The Foundation.
Close-up of Anita Extreme Control Sports Bra Desert Nude, showing seamless cups and supportive microfibre band from The Foundation.
Front view of Simone Perele Saga Half Cup Bra in Pink Nude, featuring sheer embroidery and lace—luxury lingerie at The Foundation.
 
Front view of Simone Perele Saga Half Cup Bra in Pink Nude, featuring sheer embroidery and lace—luxury lingerie at The Foundation.
Simone Perele Saga Half Cup Bra Pink Nude, intricate guipure lace and tulle details, available at The Foundation.
Samanta Amelia Soft Balcony Bra in Powder Rose, featuring delicate German lace and subtle gold trim, available at The Foundation.
 
Samanta Amelia Soft Balcony Bra in Powder Rose, featuring delicate German lace and subtle gold trim, available at The Foundation.
Side profile of Amelia Soft Balcony Bra Powder Rose, showing supportive tulle cups and elegant lace detail at The Foundation.
Model wearing Marie Jo Melipha Balcony Vertical Seam Bra in Vivid Green, showing off romantic lace details and supportive half-cup design.
 
Model wearing Marie Jo Melipha Balcony Vertical Seam Bra in Vivid Green, showing off romantic lace details and supportive half-cup design.
Flat lay of vivid green Melipha Balcony Bra with underwire support, showcasing vertical seams and floral lace.
Model wearing Jane Half Padded Balcony Bra Velvet Blue from The Foundation, showing delicate embroidery and elegant blue lace
 
Model wearing Jane Half Padded Balcony Bra Velvet Blue from The Foundation, showing delicate embroidery and elegant blue lace
Front view of Jane Half Padded Balcony Bra Velvet Blue from The Foundation, highlighting half padded cups and luxurious embroidered details
Model wearing the Jane Padded Heart Shape Bra in Velvet Blue, highlighting the deep plunge neckline and embroidered cups.
 
Model wearing the Jane Padded Heart Shape Bra in Velvet Blue, highlighting the deep plunge neckline and embroidered cups.
Front view of Jane Padded Heart Shape Bra Velvet Blue from The Foundation, featuring feminine plunge and delicate embroidery
Front close-up of The Foundation's Louise Underwire Low Necked Bra in Sequoia – detailed French embroidery and demi-cup shaping by Empreinte.
 
Front close-up of The Foundation's Louise Underwire Low Necked Bra in Sequoia – detailed French embroidery and demi-cup shaping by Empreinte.
Full model set in Louise Sequoia bra and culotte by The Foundation – showcasing matching embroidery and refined support by Empreinte.
Front view of Triumph’s Beautiful Silhouette WDP Strapless Bra in nude, available at The Foundation—designed for invisible everyday wear.
 
Front view of Triumph’s Beautiful Silhouette WDP Strapless Bra in nude, available at The Foundation—designed for invisible everyday wear.
Close-up of nude strapless bra by Triumph with moulded cups and sleek silhouette—shop now at The Foundation.
Model wearing Gorgeous Mama Maternity Bra in Nude with one cup unclipped to show drop-down nursing feature.
 
Model wearing Gorgeous Mama Maternity Bra in Nude with one cup unclipped to show drop-down nursing feature.
Front view of Model in full view wearing Gorgeous Mama Maternity Bra Nude with lace trim and padded underbust.

10D Bra Size Collection

Your Perfect Fit Starts Here: Discover the 10D Difference

If you're shopping for a 10D bra, you're in the right place. With decades of experience in personalised fittings and a reputation for precision, The Foundation is trusted by women across Australia for expertly curated lingerie that fits like a dream. At The Foundation, we understand that finding the correct bra size is more than just numbers on a tag—it’s about feeling comfortable, supported, and confident. Whether you’re new to this cup size or looking for your new favourite pieces, we’re here to guide you every step of the way.

What Does 10D Mean?

The "10" refers to your band size, which measures the circumference of your ribcage, just under the bust. A size 10 band is ideal for those with a petite frame. The "D" indicates cup volume, which reflects how much breast tissue the bra is designed to support.

So, 10D means:

  • A small band size (firm fit around the torso)
  • A fuller bust (D cup size volume)

This combination is typical among women with a narrow body frame and naturally full bust, though of course, every body is unique and beautiful—fit should always be based on how you feel in your bra, not just the numbers.

International Size Equivalents

If you're browsing beyond Australia or using a handy size conversion chart, here’s your quick guide:

Region Size Equivalent
Australia (AU) 10D
UK 32D
US (American size) 32D
Europe (EU) 70D
France (FR) 85D

This international bra size chart makes it easier to shop your usual size confidently, no matter the label.

How to Measure Your Bra Size

    Follow this simple method using a tape measure:

    1. Measure your band size: Wrap the tape around your ribcage, just under your bust. Keep the tape measure parallel to the ground. Round down to the nearest whole number to find your actual band size.

    2. Measure your bust: Loosely wrap the tape around the fullest part of your bust.

    3. Bust measurement - Band measurement = Cup size:

      • A difference of 4 inches = D cup volume

    Refer to our size guide or speak to our expert team for more personalised bra fitting.

    Understanding Sister Sizing

    Not all bras fit the same, even within the same size. That’s where sister sizing comes in handy. Sister sizes for a 10D bra size include:

    • 8DD (smaller band size, same cup volume)
      • 12C (larger band, same volume)

    Trying a sister size can help you fine-tune your comfort, especially if your current band size feels tight or rides up.

    Bra Styles That Suit 10D

    Here are the most flattering and supportive styles for a 10D fit:

    • Lightly padded bras: A go-to for smooth shaping.
    • Wireless bras: Great for freedom of movement without sacrificing support.
    • Seamless styles: Invisible under clothing.
    • T-Shirt bras: Everyday essentials.
    • Balconette and plunge bras: Enhance shape and fit for curvy women.

    Use our Shop by style filters to browse styles best suited for your body size and shape.

    Renowned Brands in Your Size

    We feature a curated edit of comfortable lingerie brands known for their quality, fit, and design. Available in 10D:

    These innovative brands deliver support, style, and comfort you can trust.

    Clothing Sizes vs Bra Sizes

    Keep in mind that clothing sizes don't always align with bra sizing. That's why we recommend using our bra size systems and fitting matrix rather than assuming your bra size based on your top size. Your underwear size systems can vary, so it's worth checking your hip measurements and bust measurement too.

    Simple Sizing Conversion Made Easy

    Our online size chart offers a clear and easy-to-follow reference for fast, accurate sizing. Whether you're buying bras, briefs, or sleepwear, we make choosing your perfect size a piece of cake. Explore LINGERIE SETS SIZE, Panties Size, and Size Waist through our dedicated guides.

    Confident Shopping Starts Here

    At The Foundation, we combine professional fitting support, premium style of bra options, and a seamless online experience. We’re here to help you explore sizes across brands and discover your most supportive lingerie styles yet.

    Feel the fit. Love the comfort. Shop the 10D collection today and experience supportive style made just for you. Shop our 10D bra collection now.

    FAQs About 10D Bra Size

    How do I know if 10D is my true bra size?

    Measure using a tape measure and refer to our size guide. Or visit us in-store for a personalised fitting.

    What are my best alternate size options?

    Look at sister sizes like 8DD or 12C.

    How often should I update my measurements?

    We recommend checking your body measurements every 6–12 months.

    Do all bras in 10D fit the same?

    There are variations in sizes across brands and styles. That’s why trying a few is the best bet.

    Can I get help with bra sizing in-store?

    Yes! Our team provides professional fitting services at both Rozelle and Neutral Bay locations.