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10D

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Side angle of Fleurs Half Cup Balcony Bra Leo Print from The Foundation, showcasing vertical seam and supportive leotard back
 
Side angle of Fleurs Half Cup Balcony Bra Leo Print from The Foundation, showcasing vertical seam and supportive leotard back
Front view of model in Fleurs Half Cup Balcony Bra Leo Print from The Foundation, highlighting demi neckline and transparent cups
Front view of Reve 3D Plunge Contour Bra Black, showing smooth underwired cups and plunge neckline
 
Front view of Reve 3D Plunge Contour Bra Black, showing smooth underwired cups and plunge neckline
Flat lay of Reve 3D Plunge Contour Bra Black, highlighting t-shirt bra shape and scalloped lace trim
Model in Gorgeous Mama Maternity Bra Black showing nursing clip on cup with lace trim.
 
Model in Gorgeous Mama Maternity Bra Black showing nursing clip on cup with lace trim.
Front view of Model wearing full-view Gorgeous Mama Maternity Bra in black with wide band and supportive design.
Front view of model wearing the Maddie Plunge T-Shirt Bra Black with floral lace and a low-cut neckline.
 
Front view of model wearing the Maddie Plunge T-Shirt Bra Black with floral lace and a low-cut neckline.
Back view of Maddie Plunge T-Shirt Bra Black showing striped tulle and leotard-style back design.
Front view of Panache Ana Plunge Bra in Black with lace detailing and plunge neckline—available now at The Foundation for fuller busts.
 
Front view of Panache Ana Plunge Bra in Black with lace detailing and plunge neckline—available now at The Foundation for fuller busts.
Side profile of the Ana Plunge Bra by Panache in Black, showing stretch lace and firm structure—shop supportive plunge bras at The Foundation.
Woman wearing a black lace bralette against a plain background
 
Woman wearing a black lace bralette against a plain background
Woman wearing a black lace bra and panties set against a plain background
Empreinte Melody Seamless Full Cup Bra in Caramel with underwire support and floral lace.
 
Empreinte Melody Seamless Full Cup Bra in Caramel with underwire support and floral lace.
front view of Empreinte Melody Bra Caramel showing satin straps and seamless fit.
Empreinte Louise Underwire Low-Necked Bra in Ombre Black with embroidered demi-cup and romantic detailing.
 
Empreinte Louise Underwire Low-Necked Bra in Ombre Black with embroidered demi-cup and romantic detailing.
Side angle of Louise Ombre Black bra showing sheer embroidered cups and underwire structure.
Save up to 30%
Front view of The Foundation’s Champs Elysees Half Cup Balcony Bra in Black, showcasing sheer embroidered tulle and unlined cups.
 
Front view of The Foundation’s Champs Elysees Half Cup Balcony Bra in Black, showcasing sheer embroidered tulle and unlined cups.
close up of the Champs Elysees Balcony Bra in Black by The Foundation, featuring detailed French lace and demi-cup design.
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Hedona Minimiser Bra Black
Hedona Minimiser Bra Black
Berlei Understate Wirefree Bra in Black—available at The Foundation, designed for everyday comfort and invisibility under clothes.
 
Berlei Understate Wirefree Bra in Black—available at The Foundation, designed for everyday comfort and invisibility under clothes.
Back view of the Berlei Understate Wirefree Bra in Black from The Foundation—features smoothing side bands and soft, secure straps.
Front view of the PrimaDonna Deauville Bodysuit in Black, with lace cups and smoothing shape, available at The Foundation.
 
Front view of the PrimaDonna Deauville Bodysuit in Black, with lace cups and smoothing shape, available at The Foundation.
Flat lay of Deauville Bodysuit in Black by PrimaDonna, showing underwire design and elegant lace detailing, stocked by The Foundation.
Model wearing PrimaDonna Orlando Full Cup Bra in Eye Shadow – styled for The Foundation’s signature comfort and elegance.
 
Model wearing PrimaDonna Orlando Full Cup Bra in Eye Shadow – styled for The Foundation’s signature comfort and elegance.
Front view of the PrimaDonna Orlando Full Cup Bra in Eye Shadow, shown on model for The Foundation.
Front view of Maddie Half Cup Bra in Sailor navy lace – The Foundation
 
Front view of Maddie Half Cup Bra in Sailor navy lace – The Foundation
Back view of Passionata Maddie Half Cup Bra with striped tulle detail – The Foundation
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Jane Push Up Bra Black
Jane Push Up Bra Black
PrimaDonna Vya Plunge Bra in Black, shown on model with sheer embroidered tulle and deep plunge neckline.
 
PrimaDonna Vya Plunge Bra in Black, shown on model with sheer embroidered tulle and deep plunge neckline.
Side view of Vya Plunge Bra in Black, highlighting light padding, tattoo-style embroidery and sculpted silhouette.
Model wearing Marie Jo Jane Padded Heart Shape Bra in Lazurite Blue from The Foundation, with embroidered cups, plunge neckline, and convertible straps.
 
Model wearing Marie Jo Jane Padded Heart Shape Bra in Lazurite Blue from The Foundation, with embroidered cups, plunge neckline, and convertible straps.
Model wearing Marie Jo Jane Padded Heart Shape Bra in Lazurite Blue from The Foundation, with embroidered cups, plunge neckline, and convertible straps. front view

10D Bra Size Collection

Your Perfect Fit Starts Here: Discover the 10D Difference

If you're shopping for a 10D bra, you're in the right place. With decades of experience in personalised fittings and a reputation for precision, The Foundation is trusted by women across Australia for expertly curated lingerie that fits like a dream. At The Foundation, we understand that finding the correct bra size is more than just numbers on a tag—it’s about feeling comfortable, supported, and confident. Whether you’re new to this cup size or looking for your new favourite pieces, we’re here to guide you every step of the way.

What Does 10D Mean?

The "10" refers to your band size, which measures the circumference of your ribcage, just under the bust. A size 10 band is ideal for those with a petite frame. The "D" indicates cup volume, which reflects how much breast tissue the bra is designed to support.

So, 10D means:

  • A small band size (firm fit around the torso)
  • A fuller bust (D cup size volume)

This combination is typical among women with a narrow body frame and naturally full bust, though of course, every body is unique and beautiful—fit should always be based on how you feel in your bra, not just the numbers.

International Size Equivalents

If you're browsing beyond Australia or using a handy size conversion chart, here’s your quick guide:

Region Size Equivalent
Australia (AU) 10D
UK 32D
US (American size) 32D
Europe (EU) 70D
France (FR) 85D

This international bra size chart makes it easier to shop your usual size confidently, no matter the label.

How to Measure Your Bra Size

    Follow this simple method using a tape measure:

    1. Measure your band size: Wrap the tape around your ribcage, just under your bust. Keep the tape measure parallel to the ground. Round down to the nearest whole number to find your actual band size.

    2. Measure your bust: Loosely wrap the tape around the fullest part of your bust.

    3. Bust measurement - Band measurement = Cup size:

      • A difference of 4 inches = D cup volume

    Refer to our size guide or speak to our expert team for more personalised bra fitting.

    Understanding Sister Sizing

    Not all bras fit the same, even within the same size. That’s where sister sizing comes in handy. Sister sizes for a 10D bra size include:

    • 8DD (smaller band size, same cup volume)
      • 12C (larger band, same volume)

    Trying a sister size can help you fine-tune your comfort, especially if your current band size feels tight or rides up.

    Bra Styles That Suit 10D

    Here are the most flattering and supportive styles for a 10D fit:

    • Lightly padded bras: A go-to for smooth shaping.
    • Wireless bras: Great for freedom of movement without sacrificing support.
    • Seamless styles: Invisible under clothing.
    • T-Shirt bras: Everyday essentials.
    • Balconette and plunge bras: Enhance shape and fit for curvy women.

    Use our Shop by style filters to browse styles best suited for your body size and shape.

    Renowned Brands in Your Size

    We feature a curated edit of comfortable lingerie brands known for their quality, fit, and design. Available in 10D:

    These innovative brands deliver support, style, and comfort you can trust.

    Clothing Sizes vs Bra Sizes

    Keep in mind that clothing sizes don't always align with bra sizing. That's why we recommend using our bra size systems and fitting matrix rather than assuming your bra size based on your top size. Your underwear size systems can vary, so it's worth checking your hip measurements and bust measurement too.

    Simple Sizing Conversion Made Easy

    Our online size chart offers a clear and easy-to-follow reference for fast, accurate sizing. Whether you're buying bras, briefs, or sleepwear, we make choosing your perfect size a piece of cake. Explore LINGERIE SETS SIZE, Panties Size, and Size Waist through our dedicated guides.

    Confident Shopping Starts Here

    At The Foundation, we combine professional fitting support, premium style of bra options, and a seamless online experience. We’re here to help you explore sizes across brands and discover your most supportive lingerie styles yet.

    Feel the fit. Love the comfort. Shop the 10D collection today and experience supportive style made just for you. Shop our 10D bra collection now.

    FAQs About 10D Bra Size

    How do I know if 10D is my true bra size?

    Measure using a tape measure and refer to our size guide. Or visit us in-store for a personalised fitting.

    What are my best alternate size options?

    Look at sister sizes like 8DD or 12C.

    How often should I update my measurements?

    We recommend checking your body measurements every 6–12 months.

    Do all bras in 10D fit the same?

    There are variations in sizes across brands and styles. That’s why trying a few is the best bet.

    Can I get help with bra sizing in-store?

    Yes! Our team provides professional fitting services at both Rozelle and Neutral Bay locations.