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10D

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Front view of Empreinte Louise Low-Necked Underwire Bra in Natural Ivory, featuring embroidered cups and elegant bow detail.
 
Front view of Empreinte Louise Low-Necked Underwire Bra in Natural Ivory, featuring embroidered cups and elegant bow detail.
Side view of Louise Low-Necked Bra by Empreinte in ivory, showing supportive demi-cup and refined tulle structure.
Berlei Understate Wirefree Bra in Nude—find this comfy, invisible-fit bra for A-E cups, perfect for everyday support.
 
Berlei Understate Wirefree Bra in Nude—find this comfy, invisible-fit bra for A-E cups, perfect for everyday support.
Close up of Berlei Understate Wirefree Bra Nude—soft neckline and smooth lines for seamless wear under clothes.
Marie Jo Manyla Plunge Bra in Night Grey, featuring romantic lace and featherlight fabric for a second-skin feel.
 
Marie Jo Manyla Plunge Bra in Night Grey, featuring romantic lace and featherlight fabric for a second-skin feel.
Side view of the Manyla Plunge Bra Night Grey by Marie Jo, soft, supportive, and beautifully laced.
model wearing Samanta Eteri Soft High Apex Bra in Anthracite, styled with jeans for a casual-chic look.
 
model wearing Samanta Eteri Soft High Apex Bra in Anthracite, styled with jeans for a casual-chic look.
Close up of Samanta Eteri Soft High Apex Bra Anthracite side detail – floral embroidery and structured lift.
PrimaDonna Devdaha Plunge Bra Velvet Blue – close-up of neon pink nasturtium embroidery on dark blue base.
 
PrimaDonna Devdaha Plunge Bra Velvet Blue – close-up of neon pink nasturtium embroidery on dark blue base.
Devdaha Plunge Bra in Velvet Blue – PrimaDonna lingerie with bold floral embroidery and padded cups, shown from side angle.
Las Salinas Empire Green Full Cup Bra by PrimaDonna – vibrant neon embroidery on sheer mesh, front view on model.
 
Las Salinas Empire Green Full Cup Bra by PrimaDonna – vibrant neon embroidery on sheer mesh, front view on model.
Side profile of PrimaDonna’s Las Salinas Full Cup Bra – colourful floral lace detailing and statement straps.
PrimaDonna Figuras Strapless Bra in Powder Rose – front view showing bandeau cut and seamless finish.
 
PrimaDonna Figuras Strapless Bra in Powder Rose – front view showing bandeau cut and seamless finish.
Model wearing Figuras Strapless Bra and brief set in Powder Rose – elegant and minimal full-body styling.
Lifestyle image of model wearing the PrimaDonna Orlando Full Cup Bra in Crazy Blue, featuring shimmer embroidery, available at The Foundation.
 
Lifestyle image of model wearing the PrimaDonna Orlando Full Cup Bra in Crazy Blue, featuring shimmer embroidery, available at The Foundation.
Front view of the PrimaDonna Orlando Full Cup Bra in Crazy Blue, with full coverage and deep cups for lift and support, from The Foundation.
front view of Model wearing the Brooklyn Plunge T-Shirt Bra Gardenia from The Foundation – soft tulle, lace detail, and deep V neckline.
 
front view of Model wearing the Brooklyn Plunge T-Shirt Bra Gardenia from The Foundation – soft tulle, lace detail, and deep V neckline.
Back view of the Brooklyn Plunge T-Shirt Bra Gardenia from The Foundation – double-lined mesh band and adjustable straps.
Model wearing Simone Perele Delice Half Cup Bra in Prestige Blue, sheer embroidered lace demi cup.
 
Model wearing Simone Perele Delice Half Cup Bra in Prestige Blue, sheer embroidered lace demi cup.
Back view of the Delice Half Cup Lace Bra in Prestige Blue, chic floral straps and sculpted shape.
Front view of Simone Perele Delice Full Cup Plunge Bra in Prestige Blue with embroidered cups and a flattering plunge neckline.
 
Front view of Simone Perele Delice Full Cup Plunge Bra in Prestige Blue with embroidered cups and a flattering plunge neckline.
Back view of the Delice Full Cup Plunge Bra in Prestige Blue showing U-shaped ballet back and fully adjustable wide straps.
Simone Perele Karma 3D Plunge Bra in natural worn with briefs, available at The Foundation—soft lace and second-skin comfort for daily wear.
 
Simone Perele Karma 3D Plunge Bra in natural worn with briefs, available at The Foundation—soft lace and second-skin comfort for daily wear.
Front view of Karma 3D Moulded Bra in natural by Simone Perele, featuring scalloped lace and breathable cups—shop now at The Foundation.
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Wish Push Up Triangle Bra Natural
Close up of Simone Pérèle Wish Push-Up Triangle Bra in Natural, featuring scalloped lace edges, plunge shape and memory foam cups.
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Lake Orta Underwire Twist Front Swimsuit French Navy
Lake Orta Underwire Twist Front Swimsuit French Navy
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Ottawa Underwire Twist Front Swimsuit Ink
Ottawa Underwire Twist Front Swimsuit Ink
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Caresse Rigid Seamless T-Shirt Bra Black
Caresse Rigid Seamless T-Shirt Bra Black
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Amour Underwire Seamless Full Cup Bra Black
Amour Underwire Seamless Full Cup Bra Black
Berlei electrify mesh underwire sports bra for women in black YYN7
 
Berlei electrify mesh underwire sports bra for women in black YYN7
Berlei electrify mesh underwire sports bra for women in black YYN7 cross back straps
Panache Endurance Sports Bra in Black front view, showing smooth cups and V-neckline.
 
Panache Endurance Sports Bra in Black front view, showing smooth cups and V-neckline.
front view of Model wearing the Endurance Wired Sports Bra in Black highlighting the sporty cut and fit.
Close-up of Simone Perele Intrigue Half Cup Bra in Cinder Blue, revealing intricate blue floral embroidery and tulle detail, exclusive to The Foundation.
 
Close-up of Simone Perele Intrigue Half Cup Bra in Cinder Blue, revealing intricate blue floral embroidery and tulle detail, exclusive to The Foundation.
Confident model wearing Simone Perele Intrigue Half Cup Bra Cinder Blue, paired with matching briefs, chic and contemporary at The Foundation.
Front view of Marie Jo Junoo Wire Bra Black from The Foundation, featuring delicate Italian lace and sheer mesh for a feminine, modern look
 
Front view of Marie Jo Junoo Wire Bra Black from The Foundation, featuring delicate Italian lace and sheer mesh for a feminine, modern look
Model wearing Marie Jo Junoo Wire Bra Black from The Foundation, relaxed pose highlighting bold lace design and confidence-boosting fit
Side angle of Fleurs Half Cup Balcony Bra Leo Print from The Foundation, showcasing vertical seam and supportive leotard back
 
Side angle of Fleurs Half Cup Balcony Bra Leo Print from The Foundation, showcasing vertical seam and supportive leotard back
Front view of model in Fleurs Half Cup Balcony Bra Leo Print from The Foundation, highlighting demi neckline and transparent cups
Front view of Reve 3D Plunge Contour Bra Black, showing smooth underwired cups and plunge neckline
 
Front view of Reve 3D Plunge Contour Bra Black, showing smooth underwired cups and plunge neckline
Flat lay of Reve 3D Plunge Contour Bra Black, highlighting t-shirt bra shape and scalloped lace trim
Model in Gorgeous Mama Maternity Bra Black showing nursing clip on cup with lace trim.
 
Model in Gorgeous Mama Maternity Bra Black showing nursing clip on cup with lace trim.
Front view of Model wearing full-view Gorgeous Mama Maternity Bra in black with wide band and supportive design.

10D Bra Size Collection

Your Perfect Fit Starts Here: Discover the 10D Difference

If you're shopping for a 10D bra, you're in the right place. With decades of experience in personalised fittings and a reputation for precision, The Foundation is trusted by women across Australia for expertly curated lingerie that fits like a dream. At The Foundation, we understand that finding the correct bra size is more than just numbers on a tag—it’s about feeling comfortable, supported, and confident. Whether you’re new to this cup size or looking for your new favourite pieces, we’re here to guide you every step of the way.

What Does 10D Mean?

The "10" refers to your band size, which measures the circumference of your ribcage, just under the bust. A size 10 band is ideal for those with a petite frame. The "D" indicates cup volume, which reflects how much breast tissue the bra is designed to support.

So, 10D means:

  • A small band size (firm fit around the torso)
  • A fuller bust (D cup size volume)

This combination is typical among women with a narrow body frame and naturally full bust, though of course, every body is unique and beautiful—fit should always be based on how you feel in your bra, not just the numbers.

International Size Equivalents

If you're browsing beyond Australia or using a handy size conversion chart, here’s your quick guide:

Region Size Equivalent
Australia (AU) 10D
UK 32D
US (American size) 32D
Europe (EU) 70D
France (FR) 85D

This international bra size chart makes it easier to shop your usual size confidently, no matter the label.

How to Measure Your Bra Size

    Follow this simple method using a tape measure:

    1. Measure your band size: Wrap the tape around your ribcage, just under your bust. Keep the tape measure parallel to the ground. Round down to the nearest whole number to find your actual band size.

    2. Measure your bust: Loosely wrap the tape around the fullest part of your bust.

    3. Bust measurement - Band measurement = Cup size:

      • A difference of 4 inches = D cup volume

    Refer to our size guide or speak to our expert team for more personalised bra fitting.

    Understanding Sister Sizing

    Not all bras fit the same, even within the same size. That’s where sister sizing comes in handy. Sister sizes for a 10D bra size include:

    • 8DD (smaller band size, same cup volume)
      • 12C (larger band, same volume)

    Trying a sister size can help you fine-tune your comfort, especially if your current band size feels tight or rides up.

    Bra Styles That Suit 10D

    Here are the most flattering and supportive styles for a 10D fit:

    • Lightly padded bras: A go-to for smooth shaping.
    • Wireless bras: Great for freedom of movement without sacrificing support.
    • Seamless styles: Invisible under clothing.
    • T-Shirt bras: Everyday essentials.
    • Balconette and plunge bras: Enhance shape and fit for curvy women.

    Use our Shop by style filters to browse styles best suited for your body size and shape.

    Renowned Brands in Your Size

    We feature a curated edit of comfortable lingerie brands known for their quality, fit, and design. Available in 10D:

    These innovative brands deliver support, style, and comfort you can trust.

    Clothing Sizes vs Bra Sizes

    Keep in mind that clothing sizes don't always align with bra sizing. That's why we recommend using our bra size systems and fitting matrix rather than assuming your bra size based on your top size. Your underwear size systems can vary, so it's worth checking your hip measurements and bust measurement too.

    Simple Sizing Conversion Made Easy

    Our online size chart offers a clear and easy-to-follow reference for fast, accurate sizing. Whether you're buying bras, briefs, or sleepwear, we make choosing your perfect size a piece of cake. Explore LINGERIE SETS SIZE, Panties Size, and Size Waist through our dedicated guides.

    Confident Shopping Starts Here

    At The Foundation, we combine professional fitting support, premium style of bra options, and a seamless online experience. We’re here to help you explore sizes across brands and discover your most supportive lingerie styles yet.

    Feel the fit. Love the comfort. Shop the 10D collection today and experience supportive style made just for you. Shop our 10D bra collection now.

    FAQs About 10D Bra Size

    How do I know if 10D is my true bra size?

    Measure using a tape measure and refer to our size guide. Or visit us in-store for a personalised fitting.

    What are my best alternate size options?

    Look at sister sizes like 8DD or 12C.

    How often should I update my measurements?

    We recommend checking your body measurements every 6–12 months.

    Do all bras in 10D fit the same?

    There are variations in sizes across brands and styles. That’s why trying a few is the best bet.

    Can I get help with bra sizing in-store?

    Yes! Our team provides professional fitting services at both Rozelle and Neutral Bay locations.