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10D

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Deauville Full Cup Bra Iconic Blue
Deauville Full Cup Bra Iconic Blue
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Romy Underwire Low Neck Bra Imperial Red
Romy Underwire Low Neck Bra Imperial Red
Model wearing Wacoal Sensu Lace Underwire Bra Dark Azure showing full cup fit and beautiful blue stretch lace.
 
Model wearing Wacoal Sensu Lace Underwire Bra Dark Azure showing full cup fit and beautiful blue stretch lace.
Side angle of model in Wacoal Sensu Lace Underwire Bra and briefs set in Dark Azure highlighting lace details and comfortable fit.
Woman wearing the Electrify Mesh Underwire Sports Bra in Soft Powder, front view with sports styling, available at The Foundation.
 
Woman wearing the Electrify Mesh Underwire Sports Bra in Soft Powder, front view with sports styling, available at The Foundation.
Active woman outdoors in the Electrify Mesh Underwire Sports Bra Soft Powder, highlighting comfort and support from The Foundation.
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Jane Padded Balcony Bra Natural
Side angle of Model wearing the Jane Padded Balcony Bra in Natural, showing lace detailing beneath the bust and smooth contour cups.
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Reve 3D Plunge Contour Bra Sakura Pink
Front view of Reve 3D Plunge Contour Bra Sakura Pink on model, featuring seamless plunge neckline and underwire support
Front view of the Sheer Minimiser Bra in nude pink by Triumph, available at The Foundation—supportive fit with sheer lace for everyday wear.
 
Front view of the Sheer Minimiser Bra in nude pink by Triumph, available at The Foundation—supportive fit with sheer lace for everyday wear.
Side view of Triumph’s nude pink Sheer Minimiser Bra, showing soft cup structure and geometric lace—exclusively at The Foundation.
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Jane Half Padded Balcony Bra Bois De Rose
Jane Half Padded Balcony Bra Bois De Rose
Chantelle Rive Gauche 3 Part Full Coverage Bra in Dune, worn by smiling model, showcasing unlined lace cups and supportive fit.
 
Chantelle Rive Gauche 3 Part Full Coverage Bra in Dune, worn by smiling model, showcasing unlined lace cups and supportive fit.
Back view of Rive Gauche Bra in Dune, showing leotard-style straps and mesh band for smooth comfort.
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Champs Elysees Half Cup Balcony Bra Eden Green
Champs Elysees Half Cup Balcony Bra Eden Green
Model wearing Empreinte Amour Invisible Full Cup Bra in Nacre with embroidered tulle and scalloped lace
 
Model wearing Empreinte Amour Invisible Full Cup Bra in Nacre with embroidered tulle and scalloped lace
Amour Underwire Seamless Full Cup Bra Nacre
Berlei Electrify Mesh underwire sports bra in nude glow for women Style YYN7  for high impact sports
 
Berlei Electrify Mesh underwire sports bra in nude glow for women Style YYN7  for high impact sports
Berlei Electrify Mesh underwire sports bra in nude glow for women Style YYN7  for high impact sports with cross back
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Sophora Balcony Tulip Seam Bra Royal
Sophora Balcony Tulip Seam Bra Royal
Save up to 30%
Model wearing Empreinte Lauren Low-Necked Bra in Sky Blue with floral embroidery and underwire demi-cup design.
 
Model wearing Empreinte Lauren Low-Necked Bra in Sky Blue with floral embroidery and underwire demi-cup design.
Front view of Empreinte Lauren Sky Blue bra paired with matching bottoms, highlighting the detailed embroidery and feminine silhouette.
Model wearing Jane Half Padded Balcony Bra Velvet Blue from The Foundation, showing delicate embroidery and elegant blue lace
 
Model wearing Jane Half Padded Balcony Bra Velvet Blue from The Foundation, showing delicate embroidery and elegant blue lace
Front view of Jane Half Padded Balcony Bra Velvet Blue from The Foundation, highlighting half padded cups and luxurious embroidered details
Front view of Marie Jo Tom Mini Padded Plunge Bra in Empire Green, featuring signature circle detailing and double straps
 
Front view of Marie Jo Tom Mini Padded Plunge Bra in Empire Green, featuring signature circle detailing and double straps
Side angle of Tom Mini Padded Plunge Bra in dark green, highlighting flirty plunge shape and textured fabric
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Amour Maternity Bra Nude Pink
Amour Maternity Bra Nude Pink
Model wearing Perla Soft High Apex Bra in Rosy by Samanta, elegant lace detail shown—shop supportive lace bras at The Foundation.
 
Model wearing Perla Soft High Apex Bra in Rosy by Samanta, elegant lace detail shown—shop supportive lace bras at The Foundation.
Front view of Perla High Apex Bra Rosy set worn by model, designed for fuller busts—available at The Foundation online.
Front view of Empreinte Louise Low-Necked Underwire Bra in Natural Ivory, featuring embroidered cups and elegant bow detail.
 
Front view of Empreinte Louise Low-Necked Underwire Bra in Natural Ivory, featuring embroidered cups and elegant bow detail.
Side view of Louise Low-Necked Bra by Empreinte in ivory, showing supportive demi-cup and refined tulle structure.
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Model wearing Berlei Barely There Contour Bra Skin – seamless, comfy t-shirt bra with full-cup support.
 
Model wearing Berlei Barely There Contour Bra Skin – seamless, comfy t-shirt bra with full-cup support.
Berlei Barely There Bra in Skin – side view showing cushioned straps and a smooth silhouette.
Front view of the PrimaDonna Sedaine Full Cup Bra in Water Blue, floral embroidered bra with navy base.
 
Front view of the PrimaDonna Sedaine Full Cup Bra in Water Blue, floral embroidered bra with navy base.
Side view of Sedaine Full Cup Bra by PrimaDonna– bold colour flowers with delicate sheer neckline.
Front view of Empreinte Verity Spacer T-Shirt Bra in Ardoise—lightweight full cup bra at The Foundation
 
Front view of Empreinte Verity Spacer T-Shirt Bra in Ardoise—lightweight full cup bra at The Foundation
Side profile of Verity Spacer Bra Ardoise on model—comfortable seamless t-shirt bra
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Essentiel Multi Strapless Bra Peau Rose
Model wearing Essentiel Multi Strapless Bra Peau Rose, front close-up showing bandeau and moulded cup design.
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Delice Control Full Cup Bra Blush
Delice Control Full Cup Bra Blush

10D Bra Size Collection

Your Perfect Fit Starts Here: Discover the 10D Difference

If you're shopping for a 10D bra, you're in the right place. With decades of experience in personalised fittings and a reputation for precision, The Foundation is trusted by women across Australia for expertly curated lingerie that fits like a dream. At The Foundation, we understand that finding the correct bra size is more than just numbers on a tag—it’s about feeling comfortable, supported, and confident. Whether you’re new to this cup size or looking for your new favourite pieces, we’re here to guide you every step of the way.

What Does 10D Mean?

The "10" refers to your band size, which measures the circumference of your ribcage, just under the bust. A size 10 band is ideal for those with a petite frame. The "D" indicates cup volume, which reflects how much breast tissue the bra is designed to support.

So, 10D means:

  • A small band size (firm fit around the torso)
  • A fuller bust (D cup size volume)

This combination is typical among women with a narrow body frame and naturally full bust, though of course, every body is unique and beautiful—fit should always be based on how you feel in your bra, not just the numbers.

International Size Equivalents

If you're browsing beyond Australia or using a handy size conversion chart, here’s your quick guide:

Region Size Equivalent
Australia (AU) 10D
UK 32D
US (American size) 32D
Europe (EU) 70D
France (FR) 85D

This international bra size chart makes it easier to shop your usual size confidently, no matter the label.

How to Measure Your Bra Size

    Follow this simple method using a tape measure:

    1. Measure your band size: Wrap the tape around your ribcage, just under your bust. Keep the tape measure parallel to the ground. Round down to the nearest whole number to find your actual band size.

    2. Measure your bust: Loosely wrap the tape around the fullest part of your bust.

    3. Bust measurement - Band measurement = Cup size:

      • A difference of 4 inches = D cup volume

    Refer to our size guide or speak to our expert team for more personalised bra fitting.

    Understanding Sister Sizing

    Not all bras fit the same, even within the same size. That’s where sister sizing comes in handy. Sister sizes for a 10D bra size include:

    • 8DD (smaller band size, same cup volume)
      • 12C (larger band, same volume)

    Trying a sister size can help you fine-tune your comfort, especially if your current band size feels tight or rides up.

    Bra Styles That Suit 10D

    Here are the most flattering and supportive styles for a 10D fit:

    • Lightly padded bras: A go-to for smooth shaping.
    • Wireless bras: Great for freedom of movement without sacrificing support.
    • Seamless styles: Invisible under clothing.
    • T-Shirt bras: Everyday essentials.
    • Balconette and plunge bras: Enhance shape and fit for curvy women.

    Use our Shop by style filters to browse styles best suited for your body size and shape.

    Renowned Brands in Your Size

    We feature a curated edit of comfortable lingerie brands known for their quality, fit, and design. Available in 10D:

    These innovative brands deliver support, style, and comfort you can trust.

    Clothing Sizes vs Bra Sizes

    Keep in mind that clothing sizes don't always align with bra sizing. That's why we recommend using our bra size systems and fitting matrix rather than assuming your bra size based on your top size. Your underwear size systems can vary, so it's worth checking your hip measurements and bust measurement too.

    Simple Sizing Conversion Made Easy

    Our online size chart offers a clear and easy-to-follow reference for fast, accurate sizing. Whether you're buying bras, briefs, or sleepwear, we make choosing your perfect size a piece of cake. Explore LINGERIE SETS SIZE, Panties Size, and Size Waist through our dedicated guides.

    Confident Shopping Starts Here

    At The Foundation, we combine professional fitting support, premium style of bra options, and a seamless online experience. We’re here to help you explore sizes across brands and discover your most supportive lingerie styles yet.

    Feel the fit. Love the comfort. Shop the 10D collection today and experience supportive style made just for you. Shop our 10D bra collection now.

    FAQs About 10D Bra Size

    How do I know if 10D is my true bra size?

    Measure using a tape measure and refer to our size guide. Or visit us in-store for a personalised fitting.

    What are my best alternate size options?

    Look at sister sizes like 8DD or 12C.

    How often should I update my measurements?

    We recommend checking your body measurements every 6–12 months.

    Do all bras in 10D fit the same?

    There are variations in sizes across brands and styles. That’s why trying a few is the best bet.

    Can I get help with bra sizing in-store?

    Yes! Our team provides professional fitting services at both Rozelle and Neutral Bay locations.