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10D

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Side view of Madison full cup bra in beige gingham lace—The Foundation
 
Side view of Madison full cup bra in beige gingham lace—The Foundation
Model wearing PrimaDonna Madison Full Cup Bra in Café Latte—The Foundation
Empreinte Cassiopee Underwire Seamless Full Cup Bra in Lipstick, front view, plus-size model, moulded lace bra for fuller busts, luxury French lingerie.
 
Empreinte Cassiopee Underwire Seamless Full Cup Bra in Lipstick, front view, plus-size model, moulded lace bra for fuller busts, luxury French lingerie.
Empreinte cassiopee full cup seamless bra lipstick pink back view
Model wearing Chantelle Norah Wirefree Support Bra Pearl, front view highlighting floral lace and seamless fit, available at The Foundation.
 
Model wearing Chantelle Norah Wirefree Support Bra Pearl, front view highlighting floral lace and seamless fit, available at The Foundation.
Back view of Chantelle Norah Wirefree Support Bra Pearl on model, showing smooth band and adjustable straps, from The Foundation.
Close up of The Foundation’s Amourette Charm Non Wire Bra in Creamy Dream, showing lace-trimmed cups and soft padded design.
 
Close up of The Foundation’s Amourette Charm Non Wire Bra in Creamy Dream, showing lace-trimmed cups and soft padded design.
Back image of The Foundation’s Creamy Dream Amourette Charm Bra, featuring adjustable straps and lace panel band.
Front view of Cassiopee Seamless Full Cup Bra in Black, featuring heat-treated lace and a rounded silhouette.
 
Front view of Cassiopee Seamless Full Cup Bra in Black, featuring heat-treated lace and a rounded silhouette.
Back view of Cassiopee Black Bra with fully adjustable straps and smooth band for all-day comfort and lift.
Front view of Empreinte Verity Spacer T-Shirt Bra in Blush – soft, seamless finish – The Foundation
 
Front view of Empreinte Verity Spacer T-Shirt Bra in Blush – soft, seamless finish – The Foundation
Model showing side-back of Verity T-Shirt Bra – elegant blush tone and wide band – The Foundation
front view of Virginia Spacer Bra in Santa Fe Rose styled on model showing seamless full coverage – The Foundation
 
front view of Virginia Spacer Bra in Santa Fe Rose styled on model showing seamless full coverage – The Foundation
Virginia Spacer Bra Santa Fe Rose styled on two models, showcasing supportive and flattering fit – The Foundation
Model wearing Samanta Perla Soft High Apex Bra in Ivory – front view showcasing embroidered lace – The Foundation
 
Model wearing Samanta Perla Soft High Apex Bra in Ivory – front view showcasing embroidered lace – The Foundation
Samanta Perla bra on model – arms raised, emphasizing light balconette shape and apex fit – The Foundation
Front view of Triumph Triaction Control Lite Black sports bra from The Foundation, showing comfortable minimiser fit and wide straps
 
Front view of Triumph Triaction Control Lite Black sports bra from The Foundation, showing comfortable minimiser fit and wide straps
Back view of Triaction Control Lite Black sports bra, highlighting Dynamic Light® fabric and supportive design
Model wearing the Empreinte Melody Full Cup Bra in black, showcasing lace seamless cups and elegant satin neckline trim.
 
Model wearing the Empreinte Melody Full Cup Bra in black, showcasing lace seamless cups and elegant satin neckline trim.
Side profile of the Melody Seamless Bra emphasizing the supportive underwire design and smooth satin-covered straps.
Front view of Halo Lace Moulded Underwire Bra in black lace—The Foundation
 
Front view of Halo Lace Moulded Underwire Bra in black lace—The Foundation
Model lounging in black floral lace bra and brief set—The Foundation
Model wearing Bamboo Grove Underwire Plunge Swimsuit Jet by Fantasie, available at The Foundation, showing bold tropical print and deep V neckline.
 
Model wearing Bamboo Grove Underwire Plunge Swimsuit Jet by Fantasie, available at The Foundation, showing bold tropical print and deep V neckline.
Front view of Bamboo Grove Underwire Plunge Swimsuit Jet by Fantasie, available at The Foundation, tropical one-piece with plunging neckline.
Save up to 69%
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Andora 3D Contour Bra Blush
Andora 3D Contour Bra Blush
Sexy Mesh Bra, Sexy bra for big cups. Teal Green sexy Bra. Plunge underwire bra, freya plunge bra for big boobs
 
Sexy Mesh Bra, Sexy bra for big cups. Teal Green sexy Bra. Plunge underwire bra, freya plunge bra for big boobs
Loveland UW Plunge Bra Bombshell Teal
Front view of model wearing Halo Lace Strapless Bra Nude, showcasing bandeau style and soft lace design
 
Front view of model wearing Halo Lace Strapless Bra Nude, showcasing bandeau style and soft lace design
Side view of Halo Lace Strapless Bra Nude on model, highlighting non-padded structure and convertible straps
Front view of LingaDore Daily Smooth Gel Push Up Bra in Blush featuring soft blush colour and natural lift.
 
Front view of LingaDore Daily Smooth Gel Push Up Bra in Blush featuring soft blush colour and natural lift.
Flat lay of LingaDore Daily Smooth Gel Push Up Bra in Blush, moulded cup close-up product image.
Front view of Panache Allure Full Cup Bra Ivory, luxury lace bra for fuller busts, modelled.
 
Front view of Panache Allure Full Cup Bra Ivory, luxury lace bra for fuller busts, modelled.
Close up of Panache Allure Full Cup Bra Ivory, side view showing elegant floral lace and supportive fit.
Model in Chantelle Hedona Minimiser Bra Nude, front view showing seamless cups and natural rounded shape, comfort bra from The Foundation.
 
Model in Chantelle Hedona Minimiser Bra Nude, front view showing seamless cups and natural rounded shape, comfort bra from The Foundation.
Close-up of Chantelle Hedona Minimiser Bra Nude, focusing on smooth full-coverage cups and underwire detail, available at The Foundation.
Front view of Triumph Gorgeous T-Shirt Bra in Teint with seamless padded cups—everyday essential at The Foundation.
 
Front view of Triumph Gorgeous T-Shirt Bra in Teint with seamless padded cups—everyday essential at The Foundation.
Back view of the Teint Gorgeous T-Shirt Bra by Triumph, showing soft hook-and-eye closure—shop at The Foundation.
Close-up of Calvin Klein Perfectly Fit T-Shirt Bra Bare in nude, featuring seamless moulded cups, adjustable straps, and underwire support.
 
Close-up of Calvin Klein Perfectly Fit T-Shirt Bra Bare in nude, featuring seamless moulded cups, adjustable straps, and underwire support.
Model wearing Calvin Klein Perfectly Fit T-Shirt Bra Bare, a smooth nude bra with supportive underwire and microfibre fabric.
Woman wearing Halo Lace Underwire Bra in ivory with floral lace detail—The Foundation
 
Woman wearing Halo Lace Underwire Bra in ivory with floral lace detail—The Foundation
Front view of ivory lace underwire bra showcasing supportive cups—The Foundation
Front view of Chantelle C Magnifique Non Wire Bra in Nude featuring floral jacquard cups and adjustable straps.
 
Front view of Chantelle C Magnifique Non Wire Bra in Nude featuring floral jacquard cups and adjustable straps.
Side angle of  Chantelle C Magnifique wireless nude bra in a soft matte-shine floral knit, offering full bust support.
Close up of Allure Full Cup Bra Black by Panache, floral stretch lace, gold ring detail, designed for fuller busts.
 
Close up of Allure Full Cup Bra Black by Panache, floral stretch lace, gold ring detail, designed for fuller busts.
Panache Allure Full Cup Bra Black, three-quarter view showing wired support, Latte coloured lining, and luxurious lace.
Chantelle Pulp Lush Plunge T-Shirt Bra in Black/Soft Pink, graphic floral lace, blush lining, supportive spacer foam cups.
 
Chantelle Pulp Lush Plunge T-Shirt Bra in Black/Soft Pink, graphic floral lace, blush lining, supportive spacer foam cups.
Front detail of Chantelle Lush Plunge T-Shirt Bra Black/Soft Pink, bold graphic lace, blush lining, supportive full cup.

10D Bra Size Collection

Your Perfect Fit Starts Here: Discover the 10D Difference

If you're shopping for a 10D bra, you're in the right place. With decades of experience in personalised fittings and a reputation for precision, The Foundation is trusted by women across Australia for expertly curated lingerie that fits like a dream. At The Foundation, we understand that finding the correct bra size is more than just numbers on a tag—it’s about feeling comfortable, supported, and confident. Whether you’re new to this cup size or looking for your new favourite pieces, we’re here to guide you every step of the way.

What Does 10D Mean?

The "10" refers to your band size, which measures the circumference of your ribcage, just under the bust. A size 10 band is ideal for those with a petite frame. The "D" indicates cup volume, which reflects how much breast tissue the bra is designed to support.

So, 10D means:

  • A small band size (firm fit around the torso)
  • A fuller bust (D cup size volume)

This combination is typical among women with a narrow body frame and naturally full bust, though of course, every body is unique and beautiful—fit should always be based on how you feel in your bra, not just the numbers.

International Size Equivalents

If you're browsing beyond Australia or using a handy size conversion chart, here’s your quick guide:

Region Size Equivalent
Australia (AU) 10D
UK 32D
US (American size) 32D
Europe (EU) 70D
France (FR) 85D

This international bra size chart makes it easier to shop your usual size confidently, no matter the label.

How to Measure Your Bra Size

    Follow this simple method using a tape measure:

    1. Measure your band size: Wrap the tape around your ribcage, just under your bust. Keep the tape measure parallel to the ground. Round down to the nearest whole number to find your actual band size.

    2. Measure your bust: Loosely wrap the tape around the fullest part of your bust.

    3. Bust measurement - Band measurement = Cup size:

      • A difference of 4 inches = D cup volume

    Refer to our size guide or speak to our expert team for more personalised bra fitting.

    Understanding Sister Sizing

    Not all bras fit the same, even within the same size. That’s where sister sizing comes in handy. Sister sizes for a 10D bra size include:

    • 8DD (smaller band size, same cup volume)
      • 12C (larger band, same volume)

    Trying a sister size can help you fine-tune your comfort, especially if your current band size feels tight or rides up.

    Bra Styles That Suit 10D

    Here are the most flattering and supportive styles for a 10D fit:

    • Lightly padded bras: A go-to for smooth shaping.
    • Wireless bras: Great for freedom of movement without sacrificing support.
    • Seamless styles: Invisible under clothing.
    • T-Shirt bras: Everyday essentials.
    • Balconette and plunge bras: Enhance shape and fit for curvy women.

    Use our Shop by style filters to browse styles best suited for your body size and shape.

    Renowned Brands in Your Size

    We feature a curated edit of comfortable lingerie brands known for their quality, fit, and design. Available in 10D:

    These innovative brands deliver support, style, and comfort you can trust.

    Clothing Sizes vs Bra Sizes

    Keep in mind that clothing sizes don't always align with bra sizing. That's why we recommend using our bra size systems and fitting matrix rather than assuming your bra size based on your top size. Your underwear size systems can vary, so it's worth checking your hip measurements and bust measurement too.

    Simple Sizing Conversion Made Easy

    Our online size chart offers a clear and easy-to-follow reference for fast, accurate sizing. Whether you're buying bras, briefs, or sleepwear, we make choosing your perfect size a piece of cake. Explore LINGERIE SETS SIZE, Panties Size, and Size Waist through our dedicated guides.

    Confident Shopping Starts Here

    At The Foundation, we combine professional fitting support, premium style of bra options, and a seamless online experience. We’re here to help you explore sizes across brands and discover your most supportive lingerie styles yet.

    Feel the fit. Love the comfort. Shop the 10D collection today and experience supportive style made just for you. Shop our 10D bra collection now.

    FAQs About 10D Bra Size

    How do I know if 10D is my true bra size?

    Measure using a tape measure and refer to our size guide. Or visit us in-store for a personalised fitting.

    What are my best alternate size options?

    Look at sister sizes like 8DD or 12C.

    How often should I update my measurements?

    We recommend checking your body measurements every 6–12 months.

    Do all bras in 10D fit the same?

    There are variations in sizes across brands and styles. That’s why trying a few is the best bet.

    Can I get help with bra sizing in-store?

    Yes! Our team provides professional fitting services at both Rozelle and Neutral Bay locations.