10HH
10HH Bra Size Collection
Understanding the 10HH Bra Size
Navigating bra sizes can be confusing, but we're here to make it simple. A 10HH bra size combines a firm 10 band (equivalent to a 32 in UK sizing) with a very full HH cup, designed for individuals with a small underbust and a larger, fuller bust.
Want more help? Check out our Bra Sizing Guide for a step-by-step breakdown with visuals.
- Band Size (10): Refers to the measurement around your ribcage, just under the bust. A 10 band fits a snug 68–72cm underbust.
- Cup Size (HH): Represents the volume of the breasts. An HH cup is significantly fuller than an H, requiring more projection and structured support.
This size is quite specialised and demands expert construction for both lift and lasting comfort. That’s where we come in—with styles tailored to real bodies, made for movement, comfort, and confidence.
International Size Equivalents
Travelling or shopping globally? Here’s how 10HH compares across different regions:
| Region | Size Equivalent |
|---|---|
| UK | 32HH |
| US | 32L |
| EU | 70L |
| France (FR) | 85L |
How to Measure with a Tape Measure
You don’t need a fitting room to get started—just a soft tape measure:
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Band Measurement
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Wrap the tape snugly around your ribcage, just under your bust.
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Keep it level and take a deep exhale before reading the number.
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Round to the nearest whole number. If you're between 68–72cm, you’re a 10 band.
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Bust Measurement
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Measure around the fullest part of your bust.
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Ensure the tape is level and resting gently, not tight.
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Find Your Cup
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Subtract your band measurement from your bust measurement.
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Every 2cm difference equals roughly one cup size.
Not sure where to start? Our Bra Sizing Guide covers everything you need to measure at home with ease.
Sister Sizes & Alternatives
If 10HH isn’t quite right, try a sister size for a better fit:
Sister sizes shift the fit subtly, making them perfect if you fluctuate between sizes or want a different feel. Our team is always available to guide you through the best alternatives.
Recommended Bra Styles
- Full coverage bras
- Lightly padded
- Wirefree bras
- Seamless bras
- Balconette bras
- Sports bras
- Nursing bras
- Everyday bras – featuring PrimaDonna Deauville, Chantelle C Magnifique, Simone Perele Andora 3D
Brands in 10HH
Our curated collection includes expert-approved brands that truly cater to fuller busts:
- Panache – British-designed bras known for firm support, structure and inclusive sizing.
- Elomi – A favourite for fuller figures, offering comfort, fashion-forward designs and reliable hold.
Check current availability on our 10HH collection page.
Why Choose The Foundation?
We’re more than just a lingerie store. We’re a community built on confidence, comfort, and expertise.
- Expert Bra-fitting service: Professional fitters to guide you every step
- Personalised customer service: One-on-one advice, whether online or in-store
- Inclusive sizing for curvy women: Bras that are designed to fit and flatter
- Free shipping across Australia for orders over $150
- Easy returns on eligible items
- Warm, experienced team ready to help you find your perfect fit
What our customers say:
“I went in to get fitted and Elyse and her colleague were amazing, kind and welcoming.” – Amy Watson
“I came into the store desperate to find a bra that would give me proper support when running... The Foundation made me feel great.” – Chloe Bowditch
“Such great service and so welcoming. They don’t settle for anything that isn’t perfect for you.” – Ava Huxley
Shop Bras in 10HH
Ready to feel fabulous in a bra that actually fits? Limited stock available — browse our curated 10HH range now.
Shop Now and find your new favourite.
FAQs
What makes 10HH bras different?
They’re designed with deeper cups, reinforced support, and narrow bands for small frames with full busts.
Do all brands fit the same in 10HH?
Not exactly. Construction and style vary, so fit can differ slightly. Trying multiple brands or getting fitted is your best bet.
Is 10HH the same as 32HH?
Yes, in UK sizing it’s called 32HH. In Australian sizing, it's 10HH.
How often should I recheck my bra size?
Every 6–12 months, especially after body changes like pregnancy or weight shifts.
Can I exchange if it doesn’t fit?
Yes, as long as the item is eligible. See our returns policy.