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10I

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Model in Chantelle C Magnifique Moulded Bra in Nude from The Foundation, featuring seamless full cups, minimising support, and soft mesh band.
 
Model in Chantelle C Magnifique Moulded Bra in Nude from The Foundation, featuring seamless full cups, minimising support, and soft mesh band.
Model in Chantelle C Magnifique Moulded Bra in Nude from The Foundation, featuring seamless full cups, minimising support, and soft mesh band. back view
Smiling model in Virginia Spacer Bra in Skin tone from The Foundation, featuring smooth cups, breathable spacer fabric, and a supportive fit.
 
Smiling model in Virginia Spacer Bra in Skin tone from The Foundation, featuring smooth cups, breathable spacer fabric, and a supportive fit.
Two models in Virginia Spacer Bra in Skin tone from The Foundation, featuring smooth cups, breathable spacer fabric, and a supportive fit.
Virginia Spacer Bra in Black shown on model, featuring seamless cups and supportive spacer fabric.
 
Virginia Spacer Bra in Black shown on model, featuring seamless cups and supportive spacer fabric.
Virginia Spacer Bra in Black and Beige worn by two models showcasing fit and style versatility.
Model wearing PrimaDonna Deauville Full Cup Bra in Café Latte from The Foundation, with embroidered cups, side support, and a flattering fit.
 
Model wearing PrimaDonna Deauville Full Cup Bra in Café Latte from The Foundation, with embroidered cups, side support, and a flattering fit.
Model wearing PrimaDonna Deauville Full Cup Bra in Café Latte from The Foundation, with embroidered cups, side support, and a flattering fit. close up
Model wearing Chantelle’s C Magnifique Moulded Bra in Black from The Foundation, featuring full-coverage cups and a smoothing mesh back band.
 
Model wearing Chantelle’s C Magnifique Moulded Bra in Black from The Foundation, featuring full-coverage cups and a smoothing mesh back band.
Model wearing Chantelle’s C Magnifique Moulded Bra in Black from The Foundation, featuring full-coverage cups and a smoothing mesh back band. close up
Close-up of the lace and mesh detail on the Perla Soft High Apex Bra by Samanta, cappuccino colourway, found at The Foundation.
 
Close-up of the lace and mesh detail on the Perla Soft High Apex Bra by Samanta, cappuccino colourway, found at The Foundation.
Model wearing the Samanta Perla Soft High Apex Bra in cappuccino, offering full cup support with balconette style, available at The Foundation.
Model wearing PrimaDonna Madison Full Cup Bra in Black—The Foundation
 
Model wearing PrimaDonna Madison Full Cup Bra in Black—The Foundation
Front view of black Madison lace bra with deep cups—The Foundation
Side view of Madison full cup bra in beige gingham lace—The Foundation
 
Side view of Madison full cup bra in beige gingham lace—The Foundation
Model wearing PrimaDonna Madison Full Cup Bra in Café Latte—The Foundation
Model wearing Samanta Perla Soft High Apex Bra in Ivory – front view showcasing embroidered lace – The Foundation
 
Model wearing Samanta Perla Soft High Apex Bra in Ivory – front view showcasing embroidered lace – The Foundation
Samanta Perla bra on model – arms raised, emphasizing light balconette shape and apex fit – The Foundation
Front view of the Norah Covering Moulded Bra in Golden Cosmo from The Foundation—supportive and smoothing with French floral lace.
 
Front view of the Norah Covering Moulded Bra in Golden Cosmo from The Foundation—supportive and smoothing with French floral lace.
Close up of Norah Moulded Bra in Golden Cosmo by The Foundation—showcasing mesh top line and stretch lace pattern.
Close-up of PrimaDonna Deauville Full Cup Bra Black showcasing lace detail—The Foundation
 
Close-up of PrimaDonna Deauville Full Cup Bra Black showcasing lace detail—The Foundation
Side view of the Deauville Bra in Black showing supportive cup construction—The Foundation
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Sophia Spacer T-Shirt Bra with J-Hook Soft Pink
Sophia Spacer T-Shirt Bra with J-Hook Soft Pink
Nyks Soft Balcony Bra in Sapphire—lace detailing and flattering shape for fuller busts.
 
Nyks Soft Balcony Bra in Sapphire—lace detailing and flattering shape for fuller busts.
Close-up of Nyks Soft Balcony Bra in Sapphire, lace and support structure
Model wearing Perla Soft High Apex Bra Black by Samanta – embroidered lace design – The Foundation
 
Model wearing Perla Soft High Apex Bra Black by Samanta – embroidered lace design – The Foundation
flat layer of Perla High Apex Bra Black – balconette-style support and lace detail – The Foundation
Samanta Amelia Full Cup Side Support Bra Rose, plus-size model seated, full bust bra with delicate German lace, luxury lingerie at The Foundation.
 
Samanta Amelia Full Cup Side Support Bra Rose, plus-size model seated, full bust bra with delicate German lace, luxury lingerie at The Foundation.
Samanta Amelia Full Cup Side Support Bra Rose, front view, supportive full cup bra for larger busts, German floral lace detailing.
Model wearing Perla Soft High Apex Bra in Rosy by Samanta, elegant lace detail shown—shop supportive lace bras at The Foundation.
 
Model wearing Perla Soft High Apex Bra in Rosy by Samanta, elegant lace detail shown—shop supportive lace bras at The Foundation.
Front view of Perla High Apex Bra Rosy set worn by model, designed for fuller busts—available at The Foundation online.
Front view of the Deauville Full Cup Bra Black from The Foundation, showcasing deep cups and delicate lace embroidery.
 
Front view of the Deauville Full Cup Bra Black from The Foundation, showcasing deep cups and delicate lace embroidery.
side view of the Deauville Full Cup Bra Black from The Foundation, highlighting side support panels and flattering silhouette.
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Samanta Amelia Full Cup Side Support Bra Black, plus-size model front view, supportive full cup bra with German lace, luxury lingerie for fuller busts.
 
Samanta Amelia Full Cup Side Support Bra Black, plus-size model front view, supportive full cup bra with German lace, luxury lingerie for fuller busts.
Back view of Amelia Midi Brief Black, highlighting lace coverage and mid rise fit, from The Foundation’s lingerie collection.
Samanta Amelia Soft Balcony Bra in Powder Rose, featuring delicate German lace and subtle gold trim, available at The Foundation.
 
Samanta Amelia Soft Balcony Bra in Powder Rose, featuring delicate German lace and subtle gold trim, available at The Foundation.
Side profile of Amelia Soft Balcony Bra Powder Rose, showing supportive tulle cups and elegant lace detail at The Foundation.
model wearing Samanta Eteri Soft High Apex Bra in Anthracite, styled with jeans for a casual-chic look.
 
model wearing Samanta Eteri Soft High Apex Bra in Anthracite, styled with jeans for a casual-chic look.
Close up of Samanta Eteri Soft High Apex Bra Anthracite side detail – floral embroidery and structured lift.
front view of Model wears Madison Full Cup Bra in Scarlet, showcasing delicate lace and flattering fit – The Foundation
 
front view of Model wears Madison Full Cup Bra in Scarlet, showcasing delicate lace and flattering fit – The Foundation
front view of Madison Full Cup Bra Scarlet shown on model with deep cups and gingham lace detail – The Foundation
Rosalia Full Cup Side Support Bra Ivory – front view on model with soft foam-lined straps – The Foundation
 
Rosalia Full Cup Side Support Bra Ivory – front view on model with soft foam-lined straps – The Foundation
Close-up of Rosalia Bra Ivory – underwire detail and embroidered fabric – The Foundation
Model wearing PrimaDonna Deauville Full Cup Bra in Natural from The Foundation, featuring deep supportive cups and elegant embroidered detailing. front view
 
Model wearing PrimaDonna Deauville Full Cup Bra in Natural from The Foundation, featuring deep supportive cups and elegant embroidered detailing. front view
Model wearing PrimaDonna Deauville Full Cup Bra in Natural from The Foundation, featuring deep supportive cups and elegant embroidered detailing. close up

10I Bra Size – Find Your Perfect Fit

Find Your Perfect Fit in a 10I Bra

Shopping for bras in a 10I shouldn’t feel like hunting for unicorns. At The Foundation, we’re all about making every woman feel supported, seen, and stylish—especially in those harder-to-find sizes like 10I. Let’s break it all down so you can shop with confidence, using our Lingerie Size Guide and expert fitting advice.

What Does 10I Mean?

The number 10 refers to your bra band size, which measures the circumference of your ribcage just under your bust. The letter I refers to your cup size, representing the volume of your bust. A 10I bra means a smaller band with a larger cup—ideal for curvy women with a petite frame and a fuller bust. Knowing your bust size - band size difference is the key to finding your perfect size.

International Bra Size Conversion Chart

Region Band Size Cup Size
Australia (AU) 10 I
UK 32 G
USA 32 I
EU 70 J
France (FR) 85 J

Note: Cup sizes and international sizes aren't standardised—always refer to a handy bra size chart and try before you buy.

How to Measure Yourself With a Soft Measuring Tape

Use this quick bra size guide to get an accurate measurement:

  • Step 1 – Measure your bra band: Wrap a soft measuring tape snugly under your bust. Keep the tape parallel to the ground. This is your actual underbust measurement. Round up to the nearest even number for your band size.
  • Step 2 – Measure your bust: Measure around the fullest part of your bust. Keep the tape in position comfortably—not tight or loose. This gives you your bust measurement.
  • Step 3 – Calculate your cup size: Subtract your band size from your bust size. The difference determines your cup size. A 9 cm difference is typically an I cup in Australian sizing.

Alternatively, use our bra size calculator for a quicker fit check.

Sister Sizes to 10I

If 10I isn’t available, consider these bra sister sizes that maintain a similar fit with a differently-sized band or cup:

  • 8J – Smaller band, larger cup
  • 12H – Larger band, smaller cup

Best Bra Styles for 10I

Supportive bra styles are essential when you’ve got curves in all the right places. Our collection caters to breasted women who want both form and function:

  • Lightly padded bras – Shape without bulk
  • Wireless bras – Ideal for lounging or nursing
  • Seamless bras – Invisible under clothing
  • Full cup bras – Great for everyday wear
  • Underwire bras – Extra lift and support

Featured Brands in 10I

We stock comfortable lingerie brands known for high quality and style. Our 10I bras are sourced from renowned brands such as:

  • PrimaDonna– Craftsmanship that contours

  • Chantelle – French flair meets function

  • Samanta – Exceptional European design and support

  • Corin – Technical precision meets comfort

Each piece is curated for women who value expert bra-fitting service. We also offer a personalised experience through our in-store fittings and personalised customer service.

Lingerie Size Guide – Quick Overview

Here’s how our sizing translates to your overall fit:

  • Size: 10
  • Bust: 89–91 cm
  • Waist: 71–74 cm
  • Hip: 95–98 cm
  • Height/Weight Size: Best confirmed via in-person fitting

Ready to Feel Fabulous?

Whether you’re browsing online or visiting our stores, our 10I collection helps you find your perfect size without compromise. Our range is stocked in excellent condition—new and pristine items from leading brands.

Shop Now and discover what true comfort feels like.

FAQs

How do I know if I’m wearing the right bra size?

Use a measuring tape and follow our bra size chart. If your band rides up or your cups gap, it’s time for a refit.

What if I fall between sizes?

Try a sister size or book a fitting with us. Minor body measurement tweaks can make a big difference.

Are all brands sized the same?

Not always. Refer to our Lingerie Size Guide and check fit notes for each brand.

Do you offer returns on bras?

Yes—if the item is unworn and meets our return policy. View details here.

Can I get expert fitting help?

Absolutely. Visit us for an expert bra-fitting service or reach out online. We’re here to support you.